AIDC Global Industry Business Planning Market Intelligence Service Track 3  

The AIDC market has undergone momentous change over the last 18 months. Consolidation, outsourcing, and end-user purchase patterns have reshaped the competitive landscape within the scanner and printer markets. AutoID, GPS, wireless networking and sensing technologies have converged to improve supply chain visibility for end-users and have suppliers scrambling to position themselves for the coming wave. Some of the repositioning is taking the form of acquisitions such as Zebra’s acquisitions of Wherenet, Navis, Proveo and MSS to gain entry into the RTLS space, Honeywell’s acquisitions of Hand Held Products and Metrologic, as well as TEC’s acquisition of Tohoku Ricoh’s AIDC printer business. Additionally, key printing hardware vendors have made sweeping changes to the distribution paradigm within the last year with major players outsourcing to contract manufacturers in Asia and developing improved regional distribution capabilities. Finally, end-user purchasing decisions and buying cycles are being negatively affected by the mounting economic troubles worldwide. End users demand quicker and larger returns on investment to justify large hardware deployments and at the same time are demanding more functionality at lower price points. Collectively, these issues require hardware and software vendors to adjust to the market in a quicker and more decisive manner. These issues highlight the importance of deep and reliable market intelligence to successfully capitalize on the changes within the market. The 2009 AIDC Global Industry Planning Service provides actionable market intelligence to support successful strategies for navigating the rapidly changing market landscape.

NEW SERVICE FEATURES FOR 2009
The 2009 service features a brand new packaging scheme that provides more organization, focus, and valueadded services than ever before. Each of the technology tracks has a standard architecture and provides data for a specific set of AIDC technologies.
• Reports are replaced by presentation style deliverables combined with spreadsheets to provide both sharper analysis and enormous detail.
• Our Market Intelligence Services (MIS) are now structured in tracks that align with technology markets and information requirements. Each MIS provides a portfolio of value-added service as part of the annual subscription.
• The basic architecture of an MIS Track includes the following:
1. Technical supply-side reports specific to one or a set of related technologies and associated Vendor Profiles.
2. Demand-side research focused on buyer issues that are of critical importance from “core” countries representing each major regional market [Americas, Europe, and Asia].
3. Quarterly Bulletins that address topics such as: New technologies, M&A activity, emerging market news, changes in competitive landscape and “Year in Review” or “The Future of [a market]” evaluations. We encourage client input on topics selection.
4. Analyst Access: Clients derive maximum value from VDC syndicated market research through their relationships with VDC Analysts and VDC provides easy analyst access.
5. Retainer Account to secure access to our teams for future consulting and research needs based on your requirements; provides a mechanism to focus on rapidly defining and responding to needs that emerge throughout the year.
Full-service MIS clients also receive a Customized Executive Summary (CES): This presentation is specific to your company and is focused on the implications of our research, including, opportunities, risks, and options.

RESEARCH SUMMARY
• In-depth analysis of global market opportunity for handheld and stationary bar code scanners, bar code printers, RFID transponders, printer consumables, and direct part marking equipment with detailed market definitions and segmentations including: core technology, application, vertical markets, etc;
• Market penetration scenarios, estimates and forecasts for bar code scanners, printers, RFID transponders, consumables and direct part marking equipment;
• Users’ technical and commercial requirements and preferences, including end-user investment drivers and applications, system integrator/OEM selection criteria, and distribution channel capabilities;
• Analysis of the structure of the bar code scanners, printers, RFID transponders, consumables and direct part marking equipment supplier communities, including leading and emerging supplier market share, position, direction and profiles; and
• Discussion of key issues, forces and trends driving and restraining market growth and development, including opportunities and requirements for suppliers to grow share and profit.

METHODOLOGY
The rigor of VDC’s research methodology yields data we translate into information and knowledge to create insights that lead to innovation and business results for our clients. This market research service includes a number of data collection and analytic methods:

ANALYSIS METHODS
• Market Segmentation and Definition: Definition of market segments, target customers, and competing solutions are critical to building accurate: sizing estimates, forecasts, supplier position and shares, and customer requirements.
• Market Sizing and Forecasts: Models based on supplier shipments, user budget analysis, recent installations, and future purchasing plans. Other key inputs include supplier forecasts of future growth rates, historical data, and economic outlook data.
• Supplier Share and Position: Derived directly from structured, in-depth interviews of leading and emerging suppliers, with specific emphasis placed on current and projected shipments in combination with VDC’s data repository.
• Customer and Channel Requirements and Preferences: Focus on customer and channel partner priorities driving consideration. Topics include a range of product and supplier selection criteria. We will explore current and future preferences for various technologies, feature sets, suppliers and sources of supply.
• Data Verification: Primary and secondary research on target communities and companies is used to validate our results and includes conducting supplemental interviews at target firms, crosschecking with channel partners, estimates from competing firms and checking historical performance.

STRUCTURED APPROACH AND TOOLS
• Segmentation and Models: Detailed analysis of market segments, customer class communities, products and technologies, and channels that comprise market opportunities.
• Technical Solution Value Chain: Definition of the hardware, software, and services that constitute the technical value-chain
• Commercial Value Chain: Analysis of the relationships between suppliers, integrators, channel partners, and enterprise customers that participate in a specific market.
• Data Collection Tools: Include, but are not limited to in-depth telephone interviews, on-site interviews, and Web-based studies of manufacturers, channel participants, and customers.
• Research Databases: Include VDC proprietary sources, research program sponsors, and industry-specific third parties (e.g., trade publications, Web sites, and conferences).

SECONDARY RESEARCH
• Financial Reports: Analysis of inverter supplier financial reports (e.g., 10Ks, 10Qs, annual reports, etc.) from public and private financial databases
• Due Diligence Searches: Gather corporate background information on suppliers and resellers, core offering specifications, target market case studies, technical and commercial partnerships, and examine applicable periodicals
• Associations and Government Policies: Analyze trends based on relevant industry association news, standards bodies, independent consultancies, academic institutions, government agencies, and consortia
• Proprietary Databases: Use of VDC proprietary databases covering the markets related to the market under study

TRACK ARCHITECTURE
The 2009 service specifies three (3) distinct service tracks that contain a standard architecture and provides data and analyses for the AIDC technologies covered within the track (see below).

SUPPLY-SIDE ANALYSIS
These volumes provide detailed market definitions and segmentations, estimates and forecasts, and competitive share for each technology within the track.

EXECUTIVE SUMMARY
• General Overview
• Product Technologies and Trends
• Vertical Markets
• Geographic Markets
• Selected Recommendations
• Leading Vendors

SCOPE AND METHODOLOGY
• Research coverage
• Data collection tools
• Analysis models
• Telephone and Web survey methods

INDUSTRY STRUCTURE
• Stakeholder map
• Technical value chain
• Commercial value chain

INDUSTRY OVERVIEW
• Form factor classes
• Vertical markets
• User environment
• Geographic distribution
• Sales and distribution channels
• Customer classes
• Leading vendors

MARKET ESTIMATES AND FORECASTS
• Base year/forecast period:
– 2008 Unit and revenue shipment actuals
– 2009-2013 estimates and forecast
– 2008 and 2010 sub-segmented estimates and projections (as appropriate)
• Market estimates and forecasts [revenues] segmented (where appropriate) by product types, region, vertical markets, user environments, and. distribution channel

SUPPLIER ANALYSIS
• Position
• Share
• Strategy and direction

KEY SUCCESS REQUIREMENTS
• Product types, features, and performance
• Industry and application markets to target
• Channels of distribution
• Promotion
• Requirements to maximize booking growth

DISTRIBUTION CHANNEL ANALYSIS
CHANNEL TYPE
• Direct-to-end user
• Direct-to-OEM
• Value-added reseller (VAR)/System integrators (SI)
• Dealer/distributor
• Value-added distributors
DEMOGRAPHICS
BUSINESS MODELS
VENDOR RELATIONS
PERSPECTIVES AND STRATEGIC ISSUES

VENDOR PROFILES
Vendor profiles are snapshots of offerings, markets, and channels for key companies within the merchant computer board industry. The profiles will include:

CORPORATE OVERVIEW PRIMARY OFFERINGS
• Product offerings and shipments
• Application/industry markets served
• Geographic markets served

CHANNELS OF DISTRIBUTION
• Sales organizations
• Customer classes
CURRENT PARTNERSHIPS
STRATEGIES AND OUTLOOK

MARKET DRIVERS, CUSTOMER REQUIREMENTS AND PLANS
These volumes focus on critical customer issues and provide OEM/integrator technical and commercial requirements and preferences.

MARKET DEFINITION AND SEGMENTATION
• Regional market
• Vertical market

DEMOGRAPHICS OF END-USER RESPONDENT TECHNOLOGY USAGE TRENDS
• Traditional technology satisfaction and usage trends
• Installation trends
• Emerging technology receptivity and usage plans
• ROI requirements
• Growth drivers and threats
• Adoption trends
• Technology replacement cycles
• User perceptions
• Certifications and ratings

CURRENT AND PLANNED EQUIPMENT EXPENDITURES
• Purchase decision criteria
• Purchase trends
• By site and organization
• By current and anticipated number of installations
• Spending trends

SUPPLIER EVALUATION
• Supplier selection criteria
• Satisfaction with installed technology

Related Report:
 
 Track 1: Handheld and Stationary Scanners and Scan Engines
 Volume 1: Handheld Scanners, Supply-Side Analysis
 Volume 2: Stationary Scanners, Supply-Side Analysis
 Volume 3: Market Drivers, Customer Requirements and Plans
 Track 2: Bar Code Printing and Direct Part Marking Technologies
 Volume 1: Bar Code Printers and RFID Printer-Encoders, Supply-Side Analysis
 Volume 2: Direct Part Marking, Supply-Side Analysis
 Volume 3: Market Drivers, Customer Requirements and Plans
 Track 3: Bar Code Printer Consumables and RFID Transponders
 Volume 1: Consumables, Supply-Side Analysis
 Volume 2: RFID Transponders and Smart Labels, Supply-Side Analysis
 Volume 3: Market Drivers, Customer Requirements and Plans
 Complete Service (All 3 Tracks) , Includes Customized Executive Summary with research implications specific to your company