|
Apple's Strategies for the iPhone 3GS and Their Impact on the Global Smartphone Industry
Abstract
On June 8, 2009, Apple announced the third-generation iPhone product at its WWDC - the iPhone 3GS. The new product has not only been upgraded from the iPhone 2.0 OS to iPhone 3.0 OS, several hardware specs have also been improved. Besides continuing to use prices previously adopted for the iPhone 3G (US$199 and US$299) for the new iPhone 3GS, Apple has also reduced the price of the iPhone 3G to US$99. This strategy could increase competitive pressure in the industry, which could further impact profit margins and push second- and third-tier vendors out of mainstream markets. This report examines Apple's strategies for the iPhone 3GS, and the possible impact of these strategies on the worldwide Smartphone industry.
|
|
Table of Contents:
1. Apple Launches iPhone 3GS in June 2009
2. Low-price Strategy Shakes Up North American Mobile Phone Market
3. Palm Web OS and Windows Mobile Facing More Challenges
4. Apple's Price Strategies Could Lead to Domino Effect Similar to the Period after Nokia's Price Reductions in 2004
MIC Perspective
Appendix
List of Topics
New features of the iPhone 3GS
Sales volume of the iPhone product series
New price strategies of Apple for the iPhone series and the possible effects of these strategies, including the impact on other Smartphone vendors
Possible impact of Apple's strategies on outsourcing and supply chains
Competition trends in the Smartphone OS market in North America
Companies and organizations analyzed or mentioned in the report include:Acer, Alcatel, Amoi, Apple, AT&T, Bird, Compaq, Dell, Google, HP, HTC, IBM, Kyocera, LG, Microsoft, Motorola, NEC, Nokia, Palm, Panasonic, Pantech, Philips, RIM, Sagem, Samsung, Sharp, Siemens, Sony, Sony Ericsson, Sprint Nextel, TCL, T-Mobile, Toshiba, Verizon, VK
List of Tables
Table 1 Main Differences between iPhone 3G and iPhone 3GS
Table 2 Prices of Apple iPhone Products Bundled with AT&T Service Contracts, June 2007 - June 2009
List of Figures
Figure 1 Apple iPhone Product Series Sales, 3Q FY2007 ?2Q FY2009
Figure 2 The North American Mobile Phone Market, 2008
Figure 3 The Worldwide Top 5 Mobile Phone Vendors' Profit Margins, 2003 - 2008
|
