The telecommunications, entertainment, video and multimedia market in Australia is undergoing sweeping changes, currently characterised by an increasing array of products and services on offer to consumers. At the heart of a digital home is the media centre. This combines voice, video and data applications, and includes VoIP, broadband TV, digital video recorders (DVR or PVR), home networking, CD and DVD playback and MP3. Cable TV operators, telecommunications firms, consumer electronics and IT companies are all competing to provide various digital media services. The initial business model to deliver these integrated products is known as a triple play model, whereby voice, video and data applications are all delivered over one single connection. However this approach which has been championed by telecommunications operators is rapidly being overtaken by the business models introduced by media companies.
Table of Contents :
1. Synopsis 2. Introduction to triple play serviecs. 2.1 Always-on, affordable high-speed Internet access 2.2 Broadband video and TV 2.3 broadband voice services (VoIP) 3. What went wrong with triple play? 3.1 VoIP and video – hard nuts to crack 3.2 TV camera in front of radio programs 3.3 FASTWEB is leading the charge for change 3.4 The Triple play TERM MAY soon to be forgotten 4. Triple play and beyond 5. Three distinct markets 5.1 Infrastructure market 5.2 Content market 5.3 Appliances and services market 6. Triple play basis for new pricing models 6.1 Lower costs open up access to new models 6.2 Triple play pricing 7. Telcommunications firms and content 7.1 Triple play makes it impossible for telcos to dominate content 7.2 Video services will be delivered by the Internet media companies, not the telcos 7.3 Tele-presence will be the killer app 7.4 Triple play is an access product 7.5 Content providers are fighting back 7.6 Customer service is not what the industry wants to deliver 7.7 Internet companies might take over the telcos 8. Triple play in cable TV 8.1 Digital upgrades 8.2 Global dynamics – cable vs telco 8.3 Role of cable 8.4 The future of infrastructure-based competition 9. Triple play pioneers in Australia 9.1 TransACT 9.2 Optus 9.2.1 Double play from Optus 9.3 Adam Internet 9.4 Soul 9.5 Engin 9.6 Skype and other web apps for a flat fee from Hutchison 10. Triple play in telecoms 10.1 Broadband providers are taking the lead 11. Triple play will deliver transparent bills 12. The ACCC on triple play monopolies 13. The future of triple play 13.1 Media centres in the home 13.2 Separation and integration 14. International benchmarking 15. Related reports Table 1 – Media advertising expenditure – 2002-2005 Table 2 – Australia – triple play pricing – 2005 Table 3 – Percentage of operators globally offering unlimited nationwide fixed line calls – 2005 Table 4 – Triple play pricing with per-minute call charges – 2005 Table 5 – Double play pricing (voice and data) with per-minute call charges – 2005 Table 6 – Bit caps and corresponding service limits from off-network sources – 2005
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