Enterprise Mobility Solutions Service Track 1 Enterprise Mobility Markets Volume 4 Professional Services  

NEW SERVICE FEATURES FOR 2009
The 2009 service features a brand new packaging scheme that provides more organization, focus, and valueadded services than ever before. Each of the tracks has a standard architecture and provides data for a specific set of enterprise mobility solutions.
• Reports are replaced by presentation style deliverables combined with spreadsheets to provide both sharper analysis and substantial detail.
• Our Market Intelligence Services (MIS) are now structured in tracks that align with technology markets and information requirements. Each MIS provides a portfolio of value-added service as part of the annual subscription.
• The basic architecture of an MIS Track includes the following:
1. Technical supply-side reports specific to one or a set of related technologies and associated Vendor Profiles.
2. Demand-side research focused on buyer issues that are of critical importance from “core” countries representing each major regional market [Americas, EMEA, and Asia].
3. Quarterly Bulletins that address topics such as: New technologies, M&A activity, emerging market news, changes in competitive landscape and “Year in Review” or “The Future of [a market]” evaluations. We encourage client input on topics selection.
4. Analyst Access: Clients derive maximum value from VDC syndicated market research through their relationships with VDC Analysts and VDC provides easy analyst access.
5. Retainer Account to secure access to our teams for future consulting and research needs based on your requirements; provides a mechanism to focus on rapidly defining and responding to needs that emerge throughout the year. Full-service MIS clients also receive a Customized Executive Summary (CES): This presentation is specific to your company and is focused on the implications of our research, including opportunities, risks, and options.

RESEARCH SUMMARY
Clients of the Enterprise Mobility Solutions Service are provided with information and insights through an extensive and robust schedule of research, including:
• In-depth analysis of global market opportunity for enterprise mobility solutions, with detailed market definitions and segmentations including: mobile devices, mobile software (application software and middleware) and professional services
• Market penetration scenarios, estimates and forecasts for suppliers of mobile devices, enabling technologies, mobile software and professional services
• Customers’ technical and commercial requirements and preferences, including enterprise end-user investment drivers and applications, system integrator/OEM selection criteria, and distribution channel
capabilities
• Analysis of the structure of the enterprise mobility solutions providers’ supplier community, including market share, position, direction and profiles of leading device manufacturers, software manufacturers, etc.
• Analysis of the indirect channel for enterprise mobility solutions, including peer channel partner program analysis, profiles of largest and fastest growing channel organizations by region and vertical market, key success requirements for vendor channel management, etc.
• Discussion of key issues, forces and trends driving and restraining market growth and development, including opportunities and requirements for supplier to grow share and profit

METHODOLOGY
The rigor of VDC’s research methodology yields data we translate into information and knowledge to create insights that lead to innovation and business results for our clients. This market research service  includes a number of data collection and analytic methods:

ANALYSIS METHODS
• Market Segmentation and Definition: Definition of market segments, target customers, and competing solutions are critical to building accurate: sizing estimates, forecasts, supplier position and
shares, and customer requirements.
• Market Sizing and Forecasts: Models based on supplier shipments, user budget analysis, recent installations, and future purchasing plans. Other key inputs include supplier forecasts of future growth
rates, historical data, and economic outlook data.
• Supplier Share and Position: Derived directly from structured, in-depth interviews of leading and emerging suppliers, with specific emphasis placed on current and projected shipments in combination
with VDC’s data repository.
• Customer and Channel Requirements and Preferences: Focus on customer and channel partner priorities driving consideration. Topics include a range of product and supplier selection criteria. We
will explore current and future preferences for various technologies, feature sets, suppliers and sources of supply.
• Data Verification: Primary and secondary research on target communities and companies is used to validate our results and includes conducting supplemental interviews at target firms, crosschecking
with channel partners, estimates from competing firms and checking historical performance.

STRUCTURED APPROACH AND TOOLS
• Segmentation and Models: Detailed analysis of market segments, customer class communities, products and technologies, and channels that comprise market opportunities.
• Technical Solution Value Chain: Definition of the hardware, software, and services that constitute the technical value-chain
• Commercial Value Chain: Analysis of the relationships between suppliers, integrators, channel partners, and enterprise customers that participate in a specific market.
• Data Collection Tools: Include, but are not limited to in-depth telephone interviews, on-site interviews, and Web-based studies of manufacturers, channel participants, and customers.
• Research Databases: Include VDC proprietary sources, research program sponsors, and industryspecific third parties (e.g., trade publications, Web sites, and conferences).

TRACK 1: ENTERPRISE MOBILITY MARKETS
These volumes contain supply-side analyses only. Unless otherwise noted, these analyses will be provided for each of the following mobile offering categories:
• Mobile Devices
• Ultra-Mobile PC, Mobile Internet Devices and Netbooks
• Mobile Application Software and Middleware
• Professional Services

SCOPE AND METHODOLOGY
 • Data collection tools, analysis models, telephone and Web survey methods, etc.
 
 MARKET OVERVIEW AND INDUSTRY STRUCTURE
 • Enterprise mobility solutions technical and economic value chains, sales and support channels, users, industry associations, industry standards, key regulatory issues
 
 MARKET ESTIMATES AND FORECASTS
 • 2008 actual, 2009 estimates, 2009-2013 forecasts
 • 2009 mid-year actual (for mobile device hardware only, to be delivered in Q3 2009)
 • 2006-2007 historical analyses (where applicable/available)
 • Segmented by vertical market (field sales and services, national government programs, health care services, manufacturing and assembly, public safety, retail in-store, transportation, distribution/DSD and warehousing), application, geographical region and product; including supplier analysis and position by market position, form factor, vertical market,
 geographical region, product, etc.
 
 GEOGRAPHICAL COVERAGE
 • Americas (North and South America)
 • EMEA (Europe, Middle East and Africa)
 • Asia-Pacific
 VDC will provide key country trends within each region for products, technologies and applications
 
 KEY SUCCESS REQUIREMENTS
 • Key product characteristics and technical features, near-term market opportunities, industry development requirements, alliances/partnerships, other requirements to maximize near-term bookings growth
 The following are provided for the Mobile Devices report only:
 • Form factor
 – Large form factors (notebooks/ convertible notebooks, slate tablets, vehicle mount)
 – Small form factors (handhelds, PDAs, wearable computers, smart phones, UMPC)
 • Level of ruggedness: ultra-rugged, fully-rugged, rugged, durable, non-rugged/commercial grade
 • Integrated wireless communications
 – WAN (GSM/GPRS, CDMA, WCDMA, iDEN, HSDPA, EVDO, WiMAX, etc.)
 – GPS
 – WLAN (802.11x)
 – PAN (Bluetooth)
 • Input/output: keyboard/keypad, touchpad, bar code scanner (laser, linear imager, arrayed imager), touch screen/pen stylus, voice/speech recognition, RFID/NFC, biometrics, camera, other
 • Operating System: Windows XP/Tablet/Vista, Windows CE.Net, Windows Mobile, DOS, Linux, Access/Palm, OSX/Leopard, Symbian, Android, other
 • Display Size: < 3”, 3-4”, 4-6”, 6-8”, 8.4”, 10.4”, 12.1”, 13.3”, 14.1”, 15.4”, other
 • Channel of distribution: VARs/systems integrators, distributors, direct to end-users, direct to OEM/private label resellers, other The following are provided for the Ultra-Mobile PC, Mobile Internet Devices and Netbooks report only:
 • Form factor: clamshell, slate, slide-out keyboard
 • Level of ruggedness: ultra-rugged, fully-rugged, rugged, durable, non-rugged/commercial grade
 • Integrated wireless communications
 – WAN (GSM/GPRS, CDMA, WCDMA, iDEN, HSDPA, EVDO, WiMAX, etc.)
 – GPS
 – WLAN (802.11x)
 – PAN (Bluetooth)
 • Input/output: keyboard/keypad, touchpad, bar code scanner (laser, linear, imager, arrayed imager), touch screen/pen stylus, pointing stick, voice/speech recognition, RFID/NFC, biometrics, camera, serial
 ports, Ethernet, other
 • Operating System: Windows XP/Tablet/Vista, Linux, other
 • Display size: < 5”, 5”, 5-7”, 7-10”
 • Channel of distribution: retail, VARs/systems integrators, distributors, direct to end users, direct to OEM/private label resellers, other  The following are provided for the Mobile Software  report only:
 • Offering
 – Application software (client-side)
 – Mobile middleware (device management, security, OTA/provisioning, connection management)
 – Mobile Operating systems
 • Mobile application development and sourcing trends: bundled software (with hardware), discrete commercial/off-the-shelf software, thirdparty custom developed software, internally developed by end user
 • Mobile application deployment trends: behind the firewall; SaaS Mobile Software Developer Analysis – including but not limited to: organization type, mobile solutions offered, mobile software solutions needed, solutions offered, revenues by vertical market, mobile computer partners, application platforms, mobile application development challenges, organizational size (employees/revenues), etc. The following are provided for the Professional Services report only:
 • Offering
 – System design and deployment (site surveys, staging, system design)
 – Solution installation and integration (project management and consulting, training and testing)
 – Post installation services (maintenance, remote monitoring, life-cycle management)
 – Education and training services
 • Source: hardware suppliers, system integrator/consultant, VAR, dealer/distributor, other
 • Service Provider Analysis – including but not limited to: organization type, mobile solutions offered, mobile software solutions offered, revenues by vertical market, mobile computer partners, application platforms, mobile application development challenges, organization size (employees/revenues), etc.

Related Report:
  
 Track 1: Enterprise Mobility Markets
 Volume 1: Mobile Devices
 Volume 2: Ultra-Mobile PC, Mobile Internet Devices and Netbooks
 Volume 3: Mobile Application Software and Middleware
 Volume 4: Professional Services
 
 Track 2: Vertical Market Reports with Demand Curves
 Volume 1: Field Sales and Services
 Volume 2: National Government Programs
 Volume 3: Health Care Services
 Volume 4: Manufacturing and Assembly
 Volume 5: Public Safety (NEW)
 Volume 6: Retail In-Store
 Volume 7: Transportation, Distribution/DSD and Warehousing
 
 Track 3: Enterprise Mobility Solutions Channel Tracker
 Volume 1:1 Full Report, 1 Update – North America
 Volume 2:1 Full Report, 1 Update – Europe 

 Mobile Device Update (Free with the purchase of Track 1)
 
 COMPLETE SERVICE (All 3 Tracks), Includes Customized Executive Summary with research implications specific to your company