Online advertising in India is fast gaining acceptance and offers an ever increasing user base. Increasing awareness among advertisers and increase in Internet penetration are driving growth of the online medium and its horizontals. The market is expected to witness only a 27% p.a. growth from 2008-2013 primarily due the massive advertising budget cuts in the industry.
The report provides a brief overview of the advertising industry in India and then focuses on the details of online advertising. The report touches upon the options for advertising online, technological advances and talks about the factors which influence growth. Reach of the Internet in the domestic market, the expatriate population and language & literacy as barriers have been discussed in the report.
The competitive landscape identifies the online ad networks operating in the country, and highlights various services offered by them. The report also covers major PE/VC deals and successful entrepreneurial ventures in the online advertising space.
Table of Contents:
Page 1: Executive Summary Indian Advertising Industry Page 2: Growth of advertising in India, segment-wise market share and future growth prospects Online Advertising Industry Page 3: Overview – Market size, growth rates and comparative analysis Page 4: Advertising Options – Online Ad networks’ model Page 5: Nature of the medium, Metric systems used Page 6: Technological advancements Factors influencing growth Page 7: Summary Page 8: Reach of the Internet – Domestic, Internet penetration analysis Page 9: Indian Expatriates – Online characteristics Page10: Consumption of online media, Response to online advertising Page 11: Language & Literacy as barriers Trends Page 12: Summary Page 13: Break-up of the market by verticals, online ad spends by verticals Page 14: Entrepreneurial ventures Page 15: Foreign Ad Networks, PE/VC investments and deals Competition Page 16: Market share of portals, search engines, online ad networks Page 17: Services offered by online ad networks
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