» Mother Energy Drink Case Study: successfully relaunching a product on the brink of failure --- Introduction This case study on Mother energy drink forms part of Datamonitor’’s case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how Coca-Cola achieved success with the brand after struggling for many years to enter the Australian energy drinks market. Reasons to Purchase Gain insight into the methods used [...]

» Minute Maid Case Study: promoting health to profit from consumer mega-trends --- Introduction This case study on Minute Maid forms part of Datamonitor’’s case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how the brand has been positioned to respond positively to changing consumer trends. Reasons to Purchase Gain insight into the methods used by important industry players to give them [...]

» GSK Iso-active Toothpaste Case Study: challenging the toothpaste behemoths with a new ingredient offering --- Introduction This case study on GSK Iso-active Toothpaste forms part of Datamonitor’’s case studies series, which explores business practices across a variety of disciplines and business sectors. It assesses the potential of GlaxoSmithKline’’s recent toothpaste launches which contain the innovative iso-active ingredient. Reasons to Purchase Gain insight into the methods used by important industry players to give them [...]

» Cardiovascular and metabolic market overview forecast model --- Introduction Datamonitor expects antidiabetic therapies to emerge as the biggest revenue earner in the cardiovascular and metabolic markets by 2018. A large and diverse development pipeline will provide a number of new blockbuster drugs but the heavy genericization of the hypertension and dyslipidemia primary care markets will lead to the overall market only growing by 0.9% [...]

» Service Station Retailing Database 2009: Hungary --- Introduction Datamonitor’’s Service Station Retailing Databases are essential for fuel retailing companies as well as suppliers to this sector. Available for over 25 countries across Europe, each one provides in-depth data on fuel sales, as well as forecourt shop, car wash and motorway network information for the sector as a whole and for each of the [...]

» Conference on Immunogenicity Summit --- Conference on Immunogenicity Summit Offering a novel perspective on immunogenicity and providing insights to formulate a winning strategy To be held at 26th - 28th April 2010, BSG Conference Centre, London, UK Key Speakers Dr. Fareed Mirza, Senior Scientist-PDM Biotherapeutics, Pfi zer Dr. Claire Holland Manager, Biopharm R&D-Clinical Immunology, GlaxoSmithKline Dr. Robin Thorpe, Head of Biotherapeutics ...

» Conference on 6th Annual Biosimilars (Conference and WorkShop) --- To be held on 2nd - 4th March 2010, Boston, USA Key Speakers • Tina S. Morris, Vice President, Biologics and Biotechnology, United States Pharmacopeial Convention • Yining Zhao, Associate Research Fellow, Strategy Management Group, Pfizer • Dr. David L. Gollaher, President and Chief Executive Officer, California Healthcare Institute • Les Jordan, CTO, Life Sciences ...

» Conference on 3rd Annual Lyophilization (Workshop only) --- To be held on 24th - 26 February, 2010 , Boston, USA  Conference on 3rd Annual Lyophilization (Workshop only) Ensuring optimum formulations for pharmaceuticals and biologicals To be held on 24th - 26 February, 2010 , Boston, USA                                                                                                                                     Key Speakers                                                                                                                                                 Larry Gatlin, Global Head, Technology Development & Production, Novartis Nicholas Warne, Director, Formulations, Wyeth David ...

» Conference on 3rd Annual Lyophilization (Conference Only) --- To be held on 24th - 26 February, 2010 , Boston, USA Conference on 3rd Annual Lyophilization (Conference Only) Ensuring optimum formulations for pharmaceuticals and biologicals To be held on 24th - 26 February, 2010 , Boston, USA                                                                                                                                                     Key Speakers                                                                                                                                                 Larry Gatlin, Global Head, Technology Development & Production, Novartis Nicholas Warne, Director, Formulations, Wyeth David ...

» Conference on 3rd Annual Lyophilization (Conference and workshop) --- To be held on 24th - 26 February, 2010 , Boston, USA     Conference on 3rd Annual Lyophilization Ensuring optimum formulations for pharmaceuticals and biologicals To be held at 24th - 26 February, 2010 , Boston, USA                                                                                                                                              Key Speakers                                                                                                                                                 Larry Gatlin, Global Head, Technology Development & Production, Novartis Nicholas Warne, Director, Formulations, Wyeth David A. Hamilton, Manager, Pharmaceutical ...