Fresh fruit and vegetables market was valued £7.6 billion at current prices
Fruit
& Vegetables - Market Report April 2006
Mumbai,
India - June 15 - Bharat Book Bureau, has added “
Fruit & Vegetables - Market Report April 2006 ” (
http://www.bharatbook.com/detail.asp?id=11009
) to its huge collection of Reports.
Marginal growth in the green vegetables and potatoes
sectors is largely responsible for the limited growth of the market. The fresh
fruit sector accounts for 38.1% of the overall market and is gaining share. This
is probably explained by the continuing trend towards convenience eating as
fruit generally requires little or no preparation, while vegetables usually
require preparation and cooking. Meanwhile, both the fruit and vegetables
sectors have benefited from widespread publicity about the positive impact on
health of consuming fruit and vegetables regularly. Indeed, the scientific
evidence that fruit and vegetable consumption can protect against cancer and
other illnesses now appears overwhelming, with studies from around the world
highlighting the benefits of eating even small amounts. In the UK, a government
drive to encourage people to eat more fruit and vegetables may be having a
positive effect on the market. The Department of Health's Five-a-Day Programme,
for example, is designed to encourage consumers to eat five 80 gram portions of
fresh fruit and vegetables a day.
In
2003, the fresh fruit and vegetables market was valued at £7.6bn at current
prices, having increased by just 3.9% since 1999.
Most
consumers now buy their fresh vegetables and fruit from the grocery multiples,
rather than specialist fruit and vegetable stores. The multiples tend to display
fruit and vegetables at the entrance to their store in the belief that a display
of bright colours presents an attractive and healthy image of their store to
consumers.
Contents
Market
Definition
Market Size
Industry Background
Competitor Analysis
Strengths, Weaknesses, Opportunities and Threats
Buying Behaviour
Current Issues
The Global Market
Forecasts
Company Profiles
Further Sources
For more information visit
http://www.bharatbook.com/detail.asp?id=11009
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