Mumbai, June 19, 2007 : Container terminals primarily serve as an interface between different modes of transportation, e.g. domestic rail or truck transportation and deep sea maritime transport. Significant gains in productivity can be achieved through advanced terminal layouts, more efficient IT-support and improved logistics control software systems, as well as  optimum transportation and handling equipment.

Bharat Book Bureau, a leading market information aggregator, has published a guide called  Marketing of Container Port Terminal on the state of the art of terminals, applications of optimal techniques, terminal services, setting up a private terminal port in commercial service, along with strategies for maximum returns on these massive private investments.

Currently the market is witnessing a far reaching effects. Private capital is rushing into this business and has far reaching implications for lending and privatization in the terminal sector. The Globalization of demand is being reflected in acquisitions and mergers of shipping lines and terminal lines in operating companies. Under such circumstances it becomes inevitable to equip oneself with better and competent strategies in order to stay ahead in the market.

This report guides one right from the key factors that go into shaping the business as well as developing it into a profitable venture. Maximising returns on investment is largely a matter of marketing. Basic principles are well established but specific tailoring to the terminal market is less well understood. The study provides a detailed review of this dynamic process aimed at both new players and established operators in the market. The current market trends are also analysed. The key factors which go in defining and servicing a customer along with  effective pricing stevedoring services are also highlighted.  Its contributions are written by leading experts from academia and business and address practitioners and researchers in logistics, transportation and management

About Bharat Book Bureau:

Bharat Book Bureau, leading information aggregator based in India, facilitates and supports the business information needs by providing relevant information on shipping industry published by global agencies on Containers (Marine), Maritime Cruise, Charters, Finance, Marine Insurance, Ship Mortgage, Shipping Law, Logistics, Containers, Fleet Management, Freight, Transportation & Shipping etc. including country info, technical and management subjects, both in print and electronic format. These include reports, newsletters, country and company profile and online databases.

Kindly visit our website : http://www.bharatbook.com/bookdetail.asp?bookid=6278  to know more about the publications we handle.
 

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