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Mumbai,
27th November, 2006
The market research report on ice cream titled ”Global
market review of ice cream – forecasts to 2012” by
Bharat Book Bureau provides insights into the competitive
and highly developed ice cream market. In the report, an
analysis of the major trends as well as an insight into the
future opportunities has been provided.
The report mentions that the worldwide market for ice cream
remains rather scattered in comparison to the other food
sectors. Growth in terms of value has stagnated in many
regions in the world, although it is estimated that this
will change in the forthcoming six years. The change will be
due to the consumers demand for higher and better quality
ingredients. Stagnation has led to the maturation of the
sector, health concerns as well as growing competition from
the cheaper private label products.
This kind
of premiumisation and differentiation is necessary to avoid
the economization of the sector, due to the private labels’
focus on single and traditionally flavoured and low price
ice cream products.
The study
has analyzed the major trends currently influencing the ice
cream sector, the best price strategies used by the leading
and emerging ice cream companies around the world, including
the market opportunities in terms of market value in Europe,
Asia and the Americas from 2000 to 2012.
Brand examples have also been included to highlight and
substantiate the strategies and analysis throughout the
report including comments from industry executives who have
been interviewed by the author.
For more
information visit:
http://www.bharatbook.com/bookdetail.asp?bookid=24263&publisher= |
