The latest market research report on packaging by Bharat Book Bureau titled “High Visibility Packaging forecasts to 2010 & 2015” provides information on the packaging and containers industry. It has been estimated that the demand for high visibility packaging will rise at the rate of 5.1% per annum to an estimated $8.5 billion till the year 2010.

The report mentions that the best opportunities are anticipated for carded blister packs and clamshells, which together accounted for 58 per cent of the high visibility packaging in 2005. Clamshells will benefit due to their appearance, which is thick, rigid and is suitable to the larger and heavier items, and have an ability to deter tampering and theft.

Blister pack demand is anticipated to increase in the coming years to $2.5 billion in 2010, with an annual growth rate of 6.8 per cent. Blisters are easier to use as they utilize less plastic than clamshells, and also the demand for blister packs in consumer goods will increase from the growing interest in sustainable packaging, i.e., packaging that utilizes renewable, biodegradable or recycled materials.

It is also mentioned that food will account for about half of the high visibility packaging in markets such as baked goods, fresh produce etc. Growth will be increased by the rising consumer interest in ready to use home meal replacements, which are common and increasingly available in supermarkets, which use clamshells and other high visibility containers.

The products covered include clamshell packaging, windowed packaging, pharmaceutical and medical packaging, skin packaging, carded blister packs etc.

For more information visit: http://www.bharatbook.com/bookdetail.asp?bookid=8172&publisher=