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Mumbai, June 11, 2007: A market shift has been reported from
soft drinks to wellness drinks in US and Europe as the
consumers are becoming increasingly aware of the link
between diet and lifestyle.
Based on this shift, Mumbai based
Bharat Book Bureau a leading market research
firm, has added a new report titled “Global
market review of functional health soft drinks – forecasts
to 2012 ” which provides in depth analysis
of the global health and wellness drinks market and its
forecast upto 2012.
According to the report, flavoured milk with soy and rice
drinks and bottled water were emerging as new trends of the
wellness drink markets against the carbonates. Bottled water
is also a driving force in the market, especially in
single-serve packing. This is despite the fact that the
market share is considerably less when compared with the
carbonates market.
With consumer focus on obesity and health, the influence of
low calorie carbonates is critical to the development of
the category. Consumer awareness of nutrition has given way
to a new range of products appearing in the market which
include smoothies, functional waters, functional juices and
juice drinks. There is no doubt that rate of reformulations,
line extensions and innovation has surpassed normal
expectations and currently depicts a very positive
incremental growth since 2000.
This report addresses the FSD market from the perspective of
health and wellness products, and provides forecasts to
2012. Here, analysis of growth strategies of multinationals
and small players to optimize future demand in key markets
such as Europe, North America and Asia has been presented.
The area of new product development has also been studied.
A
detailed study of major drivers and premium mega trends has
been undertaken to understand the future direction of the
health and wellness FSD market thus depicting their current
role in the global health market. Brand case studies,
strategies and analysis in the report give a thorough and a
detailed picture of the FSD Industry.
Kraft, Nestlé, Coca-Cola, PepsiCo and Cadbury Schweppes are
the main players in this competitive sector who are very
strongly focused on breaking all the possible barriers in
order to quench the consumer’s thirst keeping in mind the 3
main factors viz. health, convenience and great taste .
About
Bharat Book Bureau:
Bharat Book Bureau, leading information aggregator,
facilitates and supports the business information needs by
providing relevant information materials generated
and published by global agencies on
all the major related industries including like
Bottled
Water,
Cereals,
Coffee & Tea,
Drinks,
Diet &
Nutrition
etc .
You
may
kindly visit the url
http://www.bharatbook.com/general/Food&Beverages.asp to
find more publications this topic. |
