| Executive Summary
This Key Note Market Report Plus examines the UK canned foods market. Following relatively strong sales growth in 2004 and 2005 — spurred by a wave of innovation and new product development (NPD) — growth in the market slowed in 2006 and 2007. In 2008, sales jumped strongly in value terms, fuelled by steep food price inflation and increases in the price of tins.
The canned foods market is divided into eight main sectors: vegetables, fish, soup, meat, fruit, pasta, desserts and cooking sauces. Canned vegetables was the largest sector in 2008 with retail sales of £629m, representing a 29.1% share of the total market. With the exception of fruit and cooking sauces, most sectors experienced growth in value terms between 2004 and 2008, whereas, in volume terms, sales declined in every sector (although volume sales of baked beans, a category within the canned vegetables sector, increased over this period). Some suppliers have claimed that the recession has had a very positive effect on the canned foods market as it has prompted consumers to stock up on less expensive goods. However, in fact, the recession has simply slowed the overall decline in volume sales rather than spurred an increase.
The UK canned foods market is dominated by multinational companies with strong brands and immense buying power; therefore, it is very difficult for new companies to enter the market. Major companies in the UK include Heinz, Princes (part of Japan-based Mitsubishi) and Del Monte. Unlike other areas of the food industry, few specialist niche players have been attracted to the canned foods market. This may be because the barriers to entry are so high, or simply because the market is perceived to be in long-term decline.
In May 2009, Key Note commissioned a NEMS Market Research survey to assess consumer attitudes towards canned foods. The survey produced some surprising findings, notably that the recession may not have had as big an impact on the market as some suppliers are claiming, as only 7.4% of respondents cited good value as the main reason for purchasing canned foods. However, the survey did confirm the importance of convenience to canned food purchasers, with nearly six out of ten adults buying the products for this reason.
Key Note forecasts that the canned foods market will experience relatively rapid growth in value terms over the 5 years to 2013, and will increase by 49.7% between 2004 and 2013. In 2009, growth is likely to be propelled by the recession as the volume decline slows, and high unemployment will continue to support volume sales in 2010. Thereafter, buoyant commodity prices are likely to be the main factor behind the value growth of the market. However, some areas of the market, such as canned fruit and cooking sauces, are likely to see declines towards the end of the forecast period, as consumers trade up to alternatively packaged products.
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Tabel of Contents:
Foreword Hot Points Executive Summary Market Definition REPORT COVERAGE MARKET SECTORS MARKET TRENDS The Recession The Environment Convenience and Snack Foods Health Concerns ECONOMIC TRENDS Population Gross Domestic Product Inflation Unemployment Household Disposable Income MARKET POSITION The UK Overseas Market Size THE TOTAL MARKET BY MARKET SECTOR Vegetables Fish Soup Meat Fruit Pasta Desserts Cooking Sauces OVERSEAS TRADE Industry Background RECENT HISTORY NUMBER OF COMPANIES REGIONAL VARIATIONS IN THE MARKETPLACE DISTRIBUTION HOW ROBUST IS THE MARKET? LEGISLATION Food Safety Act 1990 Food Labelling Regulations 1996 Food Standards Act 1999 KEY TRADE ASSOCIATIONS Canned Food UK The Food Processors Association Competitor Analysis THE MARKETPLACE MARKET LEADERS Baxters Food Group Ltd Del Monte (UK) Ltd Glenryck Foods Ltd HJ Heinz Company Ltd John West Foods Ltd Petty, Wood and Co Ltd Premier Foods PLC Princes Ltd Tulip Ltd OTHER COMPANIES Simpsons Ready Foods Ltd Westler Foods OUTSIDE SUPPLIERS MARKETING ACTIVITY Main Media Advertising Exhibitions and Trade Shows Brand Strategy INTRODUCTION RESEARCH FINDINGS Convenience Value Flavour Health COMPANIES' BRANDS Vegetables Fish Soup Meat Fruit Pasta Desserts Cooking Sauces Strengths, Weaknesses, Opportunities and Threats STRENGTHS WEAKNESSES OPPORTUNITIES THREATS Buying Behaviour CONSUMER PENETRATION Baked Beans Soup Current Issues GLOBAL ECONOMY [(c)Tin Prices Increase Costs for Canned Food Manufacturers ENVIRONMENTAL ISSUES Tuna May Disappear from the Mediterranean HEALTH ISSUES Health Benefits of Omega 3 in Dispute UK Children Reluctant to Eat Tinned Mackerel The Global Market TOTAL MARKET SIZE EUROPE THE US THE PEOPLE'S REPUBLIC OF CHINA Forecasts INTRODUCTION THE ECONOMY Demographics FORECASTS 2009 TO 2013 MARKET GROWTH FUTURE TRENDS New Product Development Company Profiles INTRODUCTION DEFINITIONS Turnover (Sales) Pre-Tax Profits Profit Margin Average Remuneration Sales per Employee FURTHER INFORMATION BAXTERS FOOD GROUP LTD Previous Name(s) and Date(s) of Change Principal Activities SIC Codes Structure Brand Information Recent Developments FINANCIAL PROFILE Sales Profits Employees Balance Sheet/Ratios DEL MONTE (UK) LTD Previous Name(s) and Date(s) of Change Principal Activities SIC Code Structure Brand Information Recent Developments FINANCIAL PROFILE Sales Profits Employees Balance Sheet/Ratios GLENRYCK FOODS LTD Previous Name(s) and Date(s) of Change Principal Activities SIC Code Structure Brand Information Recent Developments FINANCIAL PROFILE Sales Profits Employees Balance Sheet/Ratios HJ HEINZ COMPANY LTD Previous Name(s) and Date(s) of Change Principal Activities SIC Codes Structure Brand Information Recent Developments FINANCIAL PROFILE Sales Profits Employees Balance Sheet/Ratios JOHN WEST FOODS LTD Previous Name(s) and Date(s) of Change Principal Activities SIC Code Structure Brand Information Recent Developments FINANCIAL PROFILE Sales Profits Employees Balance Sheet/Ratios PETTY, WOOD and CO LTD Previous Name(s) and Date(s) of Change Principal Activities SIC Codes Structure Brand Information Recent Developments FINANCIAL PROFILE Sales Profits Employees Balance Sheet/Ratios PREMIER FOODS PLC Previous Name(s) and Date(s) of Change Principal Activities SIC Codes Structure Brand Information Recent Developments FINANCIAL PROFILE Sales Profits Employees Balance Sheet/Ratios PRINCES LTD Previous Name(s) and Date(s) of Change Principal Activities SIC Codes Structure Brand Information Recent Developments FINANCIAL PROFILE Sales Profits Employees Balance Sheet/Ratios TULIP LTD Previous Name(s) and Date(s) of Change Principal Activities SIC Code Structure Brand Information Recent Developments FINANCIAL PROFILE Sales Profits Employees Balance Sheet/Ratios Company Financials Further Sources Associations Publications General Sources Government Sources Other Sources Key Note Sources Key Note Ltd Canned Foods Plus MARKET DEFINITION FACTORS AFFECTING THE MARKET MARKET TRENDS THE FUTURE Understanding TGI Data Number, Profile, Penetration Social Grade Standard Region Key Note Research The Key Note Range of Reports
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