China is a major developing market for health food
products. The health food market in China is estimated to be valued at USD 14.7
bn and is expected to grow at 12% annually. The market is expected to show
strong growth primarily due to the increasing health awareness among consumers
and a shift from traditional foods to health foods. Technological advancements
and the demographic will lead to major investments in China’s health food
market.
The report begins with an introduction to the global health food and
includes figures for the market size and growth and the various products
launched by leading global players. Global health food market is led by the
United Stated of America while the Asian market is dominated by Japan. Major
segments in the market have been discussed and include classification and health
benefits of various products. An overview of China’s health food market has been
provided including data for the market size and growth.
The characteristics of the market have been analyzed and include –
changing preferences due to rapid economic growth, rising health awareness,
growing demand due to a large and ageing population, increased healthcare costs,
advances in food science and technology, developing retail sector to heighten
distribution and low penetration due to high cost of health food. The government
regulations and initiatives have been highlighted and include the registration
procedure for products in the health food market, the Food Safety Law and
international partnerships.
Competition section profiles the major domestic and foreign players in the
market. The section contains a snapshot of the corporations’ financial
performance and business highlights, providing an insight into the existing
competitive scenario.
Table of Contents:
Page 1: Executive Summary
Introduction
Page 2: Global medical equipment market – Market size and growth (2007-2012e),
products launched in this segment by leading countries
Page 3: Classification of health foods
Page 4-5: Various ingredients, source and potential benefits in health food
Overview
Page 6: Chinese health food market – Market size and growth (2007-2020e)
Market Characteristics
Page 7: Summary
Page 8-13: Key characteristics
Government Regulation and Initiatives
Page 14-17: Key regulations and initiatives
Competition
Page 18-20: Profile of major domestic players
Page 21-22: Profile of major foreign players
Key Developments
Page 23: Key Developments
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