Mumbai 18 July, 2007: Software as a service (SaaS) is a model in which application software is delivered remotely through a subscription-based fee rather than being sold for perpetual use. A user may subscribe to all the features / functionalities or just some of them for use. We have also referred to the model as On-Demand Software and On-Demand Application. This concept is gradually being accepted by organizations in East Asia.  The advantages of adopting this lie in cost benefits, ease of implementation and management and better coordination with other branch offices of the organization.

Bharat Book Bureau, ( www.bharatbook.com ) a leading information aggregator presents a new report “Software as a Service Market in Asia Pacific, 2005 to 2008: Blazing New Routes-to-Market” (http://www.bharatbook.com/detail.asp?id=28685) which studies the trends of the Software as a Service Market in detail. It throws light not only on the market scenario but also discusses the role of the key players as well as their market strategies.

The Asian SaaS market is a currently witnessing a large scale of experimentation and adaptation in order to maximize user benefits as well as maximize the returns to the vendor. This segment of IT industry is all set to revolutionize the traditional software licensing medium of the industry. The traditional application software users are accepting the Saas system positively by providing support and maintenance ensuring a balance coexistence of both the segments, despite having doubts and scare of decrease in their profits. The benefits of its application are so intense that not only small and medium but large scale entrepreneurs are showing interest in SaaS segment.  

The report includes market data of a survey conducted on 210 CIOs and IT decision-makers at small and medium enterprises in Australia, China, India, Korea, Malaysia, the Philippines and Singapore assesses the level of awareness and adoption of SaaS in the region. The key contents of “Software as a Service Market in Asia Pacific, 2005 to 2008: Blazing New Routes-to-Market” are SaaS introduction, the overview of key trends in the Asia Pacific Saas Market with regards to SMB and Large Enterprise Trends, key adoption driver, SME survey results. It also discusses the SaaS Awareness, SaaS Adoption, Key saas demand application, Security as an Emerging SaaS Market Opportunity, On Demand Email etc. The countries profiled are  Australia China / Hong Kong, Korea, India and Singapore. The other point discussed here is the emerging Saas channel and  joining hands with Telecom Companies and BPOs  as Channel Partners, the Emerging SaaS ecosystem and the Asian Pacific Competitve landscape which consists of companies such as Salesforce.com, WebEx, RightNow Technologies, Oracle, NetSuite, SAP. The report also discusses the opportunities faced by the market such as the SMB opportunity and the ISV opportunity. The report also profiles leading SaaS vendors in the region, their offerings and business strategies.  A set of figures is also included in the report to give a better understanding of the data provided and analysed.

About Bharat Book Bureau:

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Kindly visit the following url : http://www.bharatbook.com/detail.asp?id=28685 to book a copy of the report.
 

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