Mumbai 9 July, 2007 : Radio frequency identification (RFID) has developed into a viable technology  which is being adopted by various industries and governmental agencies for enhancing their performance rates. The major players are on a rapid innovation spree in order to enable the end wireless users to access the multiple services, functions and utilities seamlessly at a very affordable price.

 Bharat Book Bureau ( www.bharatbook.com ) a leading Information  aggregator puts forth a report called "European RFID Industry Outlook (2007-2010)" (http://www.bharatbook.com/bookdetail.asp?bookid=46995) which is an exhaustive analysis report of  the current outlook of the RFID Industry in the European Union. It also provides guidelines and directions as to succeed in this industry and fully tap the potentialities of the RFID Industry.

 Radio frequency identification (RFID) for commodities and goods will have a major effect on many businesses and company divisions during the next few years. With the advancement of wireless broadband technologies, that too in varied adaptations, enhanced customer expectations, new players entering the industry the players have to adopt apt strategies to stay viable in the market. The better the service provided, better management of data, subscribers and traffic ensures a position in the RFID industry. The Alliances, partnerships and exchange of ideas between the key players of the industry imply dynamism and innovation.

 Some of the advance technologies having direct impact on wireless industry are IPV6, OFDM, SMART ANTENNA, Nanotechnology, Radio on Chip and WPKI. The onset of these technologies make it more important for a a business strategists to have an all round knowledge of the current as well as the impact of the future technology on the business. 

The report "European RFID Industry Outlook (2007-2010)" highlights the rising consumer awareness and government support to European RFID Industry. By 2016, 40% of the global RFID industry will be dominated by European RFID Industry. US being a major RFID user , UK occupies the second position. It is being applied in a large way in areas such as supply chain and pharmaceuticals. It accounted for 55% of RFID application in retail and supply chain in Western Europe. Germany being it major user accounts for 25% of RFID tags in retail trade. Its applications are being widely used in mass transport, security, defense, health care.

 The report discusses current industry trends in various European countries such as UK, Germany, the Netherlands, Italy, and others (include France, Finland, Denmark & Rest of Europe). It puts forth the aspect of rising consumer awareness, increasing government support, its penetration and acceptation in the European Industry and the challenges and opportunities before the industry.  This section covers the overview of key players currently operating in the European RFID industry, their key financials, and frequencies in which they are offering RFID tags. These include Siemens AG, AirGATE Technologies, Checkpoint Systems, Inc., Datamax Corp, ADT Security Services, Brooks Automation (Germany) GmbH, BT Auto-ID Services, CIBER, Inc, Intermec, Inc., and NCR Corporation. The report provides the key elements for developing business strategies in the RFID industry. he data is authenticated by a list of tables and figures for much better understanding of the industry.

About Bharat Book Bureau:

Bharat Book Bureau, leading information aggregator based in India, facilitates and supports the business information needs by providing relevant information on RIFD industry published by global agencies on RFID etc. including country info, technical and management subjects, both in print and electronic format. These include reports ,newsletters, country and company profile and online databases.

Kindly visit the following url : http://www.bharatbook.com/bookdetail.asp?bookid=46995  to order a copy of this report.

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