Current value sales of dishwashing products increased by 4% in 2012. This growth resulted mainly from automatic dishwashing where consumers opted for value-added dishwashing tablets. In addition, some migration still took place from hand dishwashing to automatic dishwashing products, helping the value to grow further as average unit prices of automatic products are higher than those of hand dishwashing.
Dishwashing in Finland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Automatic Dishwashing, Hand Dishwashing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table 1 Household Possession of Dishwashers 2007-2012
Table 2 Sales of Dishwashing by Category: Value 2007-2012
Table 3 Sales of Dishwashing by Category: % Value Growth 2007-2012
Table 4 Dishwashing Company Shares 2008-2012
Table 5 Dishwashing Brand Shares 2009-2012
Table 6 Forecast Sales of Dishwashing by Category: Value 2012-2017
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2012-2017
Berner Oy in Home Care (finland)
Summary 1 Berner Oy: Key Facts
Summary 2 Berner Oy: Operational Indicators
Summary 3 Berner Oy: Competitive Position 2012
Kiiltoclean Oy in Home Care (finland)
Summary 4 KiiltoClean Oy: Key Facts
Summary 5 KiiltoClean Oy: Operational Indicators
Summary 6 KiiltoClean Oy: Competitive Position 2012
High Manufacturer Activity Enables Value of Home Care To Grow Healthily
Convenience A Key Feature To Add Value To Products
Global Companies Strong, But Local Competitors Investing in New Image
Strong Supermarkets and Hypermarkets Channels Gain Share; Internet Channel Has Potential
Value Growth Enabled by Increasing Demand for Diversified and Convenient Products
Key Trends and Developments
Home Care Not Sensitive To Minor Economic Changes
Environmentally Friendly Products Sell More - But Other Unique Selling Points Needed As Well
Private Label Maturing - Opportunities in Premium Tier
Convenience Trend Strengthening - Packaging and Function in Focus
Local Companies and Brands Seeking To Transform Their Image To Gain Share
Table 8 Households 2007-2012
Table 9 Sales of Home Care by Category: Value 2007-2012
Table 10 Sales of Home Care by Category: % Value Growth 2007-2012
Table 11 Home Care Company Shares 2008-2012
Table 12 Home Care Brand Shares 2009-2012
Table 13 Penetration of Private Label by Category 2007-2012
Table 14 Sales of Home Care by Distribution Format: % Analysis 2007-2012
Table 15 Sales of Home Care by Category and Distribution Format: % Analysis 2012
Table 16 Forecast Sales of Home Care by Category: Value 2012-2017
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2012-2017
Summary 7 Research Sources