Microwaves showed volume and current value sales declines for the fourth consecutive year in 2011. As was the case with cookers, the continuous decline in demand was largely due to a very high household penetration rate for these appliances. At the same time, the economic crisis lengthened replacement cycles, with financial pressures leading many households to postpone buying new microwaves while their older products were still working. Nonetheless, the decline in total volume sales in 2011 was...
Microwaves in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Built-in Microwaves, Freestanding Microwaves.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Microwaves by Category: Volume 2006-2011
Table 2 Sales of Microwaves by Category: Value 2006-2011
Table 3 Sales of Microwaves by Category: % Volume Growth 2006-2011
Table 4 Sales of Microwaves by Category: % Value Growth 2006-2011
Table 5 Sales of Microwaves by Type 2009-2011
Table 6 Company Shares of Microwaves 2007-2011
Table 7 Brand Shares of Microwaves 2008-2011
Table 8 Microwaves by Distribution Format: % Analysis 2006-2011
Table 9 Forecast Sales of Microwaves by Category: Volume 2011-2016
Table 10 Forecast Sales of Microwaves by Category: Value 2011-2016
Table 11 Forecast Sales of Microwaves by Category: % Volume Growth 2011-2016
Table 12 Forecast Sales of Microwaves by Category: % Value Growth 2011-2016
Electrolux Lehel Hutogepgyar Kft in Consumer Appliances (hungary)
Strategic Direction
Key Facts
Summary 1 Electrolux Lehel Hutogepgyar Kft: Key Facts
Summary 2 Electrolux Lehel Hutogepgyar Kft: Operational Indicators 2009-2010
Company Background
Production
Summary 3 Electrolux Lehel Hutogepgyar Kft: Production Statistics 2008
Competitive Positioning
Summary 4 Electrolux Lehel Hutogepgyar Kft: Competitive Position 2011
Executive Summary
Unfavourable Economic Conditions Continue To Hamper Demand for Appliances
Energy Efficiency Appliances Gain Popularity Among Hungarian Consumers
Hypermarkets and Internet Retailers Make Gains in Distribution
Multinationals Continue To Lead the Hungarian Market
Slow Market Recovery Expected Over the Forecast Period
Key Trends and Developments
Housing Market Slump Depresses Demand for Major Appliances
Demand for Energy Efficient Appliances Continues To Grow
Appliance Producers and Consumers Pay More Attention To Product Design
Large Chains and Online Operators Continue To Make Distribution Gains
Economic Downturn Leads To Polarisation and Weaker Brand Loyalty
Market Indicators
Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2006-2011
Table 14 Replacement Cycles of Consumer Appliances by Category 2007-2011
Market Data
Table 15 Sales of Consumer Appliances by Category: Volume 2006-2011
Table 16 Sales of Consumer Appliances by Category: Value 2006-2011
Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2006-2011
Table 18 Sales of Consumer Appliances by Category: % Value Growth 2006-2011
Table 19 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2006-2011
Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2006-2011
Table 21 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2006-2011
Table 22 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2006-2011
Table 23 Sales of Small Appliances by Category: Volume 2006-2011
Table 24 Sales of Small Appliances by Category: Value 2006-2011
Table 25 Sales of Small Appliances by Category: % Volume Growth 2006-2011
Table 26 Sales of Small Appliances by Category: % Value Growth 2006-2011
Table 27 Company Shares of Major Appliances 2007-2011
Table 28 Brand Shares of Major Appliances 2008-2011
Table 29 Company Shares of Small Appliances 2007-2011
Table 30 Brand Shares of Small Appliances 2008-2011
Table 31 Major Appliances by Distribution Format: % Breakdown 2006-2011
Table 32 Small Appliances by Distribution Format: % Breakdown 2006-2011
Table 33 Forecast Sales of Consumer Appliances by Category: Volume 2011-2016
Table 34 Forecast Sales of Consumer Appliances by Category: Value 2011-2016
Table 35 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2011-2016
Table 36 Forecast Sales of Consumer Appliances by Category: % Value Growth 2011-2016
Table 37 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2011-2016
Table 38 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2011-2016
Table 39 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2011-2016
Table 40 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2011-2016
Table 41 Forecast Sales of Small Appliances by Category: Volume 2011-2016
Table 42 Forecast Sales of Small Appliances by Category: Value 2011-2016
Table 43 Forecast Sales of Small Appliances by Category: % Volume Growth 2011-2016
Table 44 Forecast Sales of Small Appliances by Category: % Value Growth 2011-2016
Sources
Summary 5 Research Sources
0 items in cart
