Landscaping Products to 2015

US demand to rise 7.6% annually through 2015
US demand for landscaping products is projected to increase 7.6 percent per year to $5.9 billion in 2015, reflecting a rebound following the 2007-2009 recession. Overall growth in landscaping products demand will be promoted by a recovery in US housing activity, including new construction and existing home sales. Landscaping products sales will post a strong improvement through 2015 from a reduced 2010 base.

Decorative lighting, pavers among best prospects
Among products, gains in demand for decorative products, the largest segment with 44 percent of the market in 2010, will benefit from rapidly increasing interest in water features as more property owners look to these items as a way of masking unwanted nearby noise and promoting tranquility. Product developments featuring easy installation and energy saving technology will promote demand for decorative lighting, which is expected to achieve double-digit annual gains through 2015. Decorative lighting is increasingly used to accent pathways, statuary, green goods and water features. Hardscapes will experience the fastest growth through 2015 as consumers value outdoor living spaces. Concrete products will continue to account for the largest share of the hardscapes segment. Among concrete products, pavers are forecast to achieve double-digit annual growth, a result of the recovering housing market, as well as greater penetration of permeable types in ecologically sensitive locations. Pavers, as well as stones and boulders, are considered attractive and durable materials for constructing patios, walkways, and surrounds for outdoor fireplaces, ponds and in-ground swimming pools. Despite many opportunities, hardscapes will continue to face competition from alternative products and structures, such as wood decking.

Residential segment to be fastest growing market
Among markets, the dominant residential segment will experience a healthy rebound through 2015, spurred by improving US housing activity and pentup demand among consumers who postponed landscaping renovations during the 2007-2009 recession. In addition to improved macroeconomic conditions, landscaping products demand in the residential market will benefit from the continued trend of creating outdoor living spaces. With nonresidential construction expenditures set to increase through 2015, demand for landscaping products in this segment will rebound from a low 2010 level. In addition, pent-up demand from the recession will promote sales of landscaping products to the nonbuilding market, such as golf courses and parks.

TABLE OF CONTENTS

INTRODUCTION x
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
Macroeconomic Overview 5
Demographic Trends 8
Consumer Income & Spending Trends 12
Personal Income & Spending 13
Consumer Financing 15
Construction Trends 18
Building Construction 22
Residential Buildings 24
Housing Completions 27
Housing Stock 31
Housing Sales 34
Improvements & Repairs 35
Nonresidential Buildings 36
New 37
Improvements & Repairs 39
Nonresidential Building Stock 40
Nonbuilding Construction 43
Construction Expenditures 43
Nonbuilding Construction Stock 44
Golf Course Outlook 45
Landscaping & Lawn Care Industry Outlook 47
Pricing Issues 49
Historical Market Trends 53
Environmental & Regulatory Issues 55
Environmental Issues 55
Clay Brick 56
Concrete Products 57
Wood 57
US-Canadian Softwood Timber Dispute 59
Recycling 60
International Activity & Foreign Trade 62
III. PRODUCTS 64
General 64
Decorative Products 66
Water Features 70
Lighting 73
Applications 77
Types 78
Bird & Wild Animal Products 80
Pots & Planters 83
Other 86
Hardscape Products 88
Products 91
Concrete 92
Concrete Pavers 93
Ready Mix Concrete 95
Concrete Block & Other Concrete 96
Wood 97
Stones & Boulders 99
Clay Brick 101
Aggregates & Other 103
Applications, Markets & End Users 105
Patios 107
Walkways 109
Walls 109
Edging & Other 111
Outdoor Structures 113
Sheds 118
Gazebos 119
Arches, Trellises, Pergolas 120
Hobby Greenhouses 121
Bridges & Other Outdoor Structures 122
Other Landscaping Products 122
IV. MARKETS 126
Markets 126
Residential 128
New 130
Improvement & Repair 132
Nonresidential 134
Nonbuilding 137
End Users 140
Professional 141
Consumer/DIY 144
V. REGIONAL MARKETS 147
General 147
Regional Demographic & Economic Trends 147
Regional Population Patterns 148
Regional Economic Trends 150
Regional Housing Trends 152
Regional Landscaping Products Demand 154
Northeast 156
Midwest 158
South 161
West 164
VI. INDUSTRY STRUCTURE 168
General 168
Market Share 170
Industry Restructuring 173
Competitive Strategies 176
Manufacturing 178
Marketing & Advertising 179
The Green Movement 181
Product Origination 183
Distribution Channels 184
Retail Distribution 184
Home Centers 185
Mass Merchandisers 186
Garden Centers 186
Mail-Order/Internet 187
Other 187
Professional Distribution 188
Company Profiles 188
Acme Building Brands, see Berkshire Hathaway
Akro-Mils, see Myers Industries
ALLSCAPE, see Royal Philips Electronics
Ames True Temper, see Griffon
Aquascape Incorporated 189
Berkshire Hathaway Incorporated 191
Berry Plastics Corporation 193
Boral Limited 195
Boral Stone Products, see Boral and Owens Corning
Bronzelite, see Royal Philips Electronics
Capitol Concrete Products, see Monarch Cement
CEMEX SAB de CV 199
Central Garden & Pet Company 202
Col-Met, see Collier Metal Specialties
Collier Metal Specialties Limited 204
CRH plc 205
Deere & Company 210
Dillen Products, see Myers Industries
Enquatics Incorporated 211
ExceLine, see Royal Philips Electronics
Gardco Lighting, see Royal Philips Electronics
General Shale Brick, see Wienerberger Baustoffindustrie
Generation Brands Company 213
GKI/Bethlehem Lighting, see Central Garden & Pet
Green Country Soil, see CRH
Griffon Corporation 215
Hadco Lighting, see Royal Philips Electronics
Haddonstone Limited 218
Hanover Lantern, see Royal Philips Electronics
Hanson Hardscape Products, see HeidelbergCement
HeidelbergCement AG 221
Henri Studio LLC 224
Home Depot Incorporated 226
Intermatic Incorporated 227
ITML, see Myers Industries
Kafka Granite LLC 228
Lehigh Hanson, see HeidelbergCement
Listo Products, see Myers Industries
Lowe’s Companies Incorporated 230
Monarch Cement Company 231
Myers Industries Incorporated 233
New England Pottery, see Central Garden & Pet
Oldcastle, see CRH
Oly-Ola Edgings Incorporated 235
Owens Corning 237
Pavestone Company LP 238
Ready Mix USA, see CEMEX
Royal Philips Electronics NV 241
Scotts Miracle-Gro Company 244
Sea Gull Lighting Products, see Generation Brands
Sears Holdings Corporation 245
Sure-loc Edging Corporation 247
Tulsa Dynaspan, see Monarch Cement
Wal-Mart Stores Incorporated 248
Wienerberger Baustoffindustrie AG 250
Woodstream Corporation 252
Other Companies Mentioned in Study 254

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators 8
2 Population & Households 12
3 Personal Consumption Expenditures 15
4 Consumer Financing Environment, 2000-2010 18
5 Construction Expenditures 22
6 Building Construction Expenditures 24
7 Residential Building Construction Expenditures 27
8 Housing Completions 31
9 Housing Stock by Type 33
10 Housing Sales 35
11 Residential Improvement & Repair Expenditures 36
12 Nonresidential Building Construction Expenditures 39
13 Nonresidential Building Improvement & Repair Expenditures 40
14 Nonresidential Building Stock 42
15 Nonbuilding Construction Expenditures 44
16 Nonbuilding Construction Stock 45
17 Golf Courses & Acreage 47
18 Landscaping & Lawn Care Indicators 49
19 Selected Landscaping Products Prices 53
20 Landscaping Products Market, 2000-2010 55
SECTION III -- PRODUCTS
1 Landscaping Products Demand by Type 65
2 Decorative Products Demand by Type, Market & End User 69
3 Water Features Demand 73
4 Lighting Demand by Application & Type 77
5 Bird & Wild Animal Products Demand by Type & Region 83
6 Pots & Planters Demand 85
7 Other Decorative Products Demand 88
8 Hardscape Products Demand by Type 90
9 Concrete Demand by Type, Application & Market 93
10 Wood Demand by Application & Market 99
11 Stones & Boulders Demand by Type, Application & Market 101
12 Clay Brick Demand by Application & Market 103
13 Aggregates & Other Hardscape Products Demand by Type, Application & Market 105
14 Hardscape Products Demand by Application, Market & End User 107
15 Patio Demand by Product 108
16 Walkway Demand by Product 109
17 Wall Demand by Product 111
18 Edging & Other Applications Demand by Product 113
19 Outdoor Structures Demand by Product, Market & End User 117
20 Other Landscaping Products Demand by Type, Market & End User 125
SECTION IV -- MARKETS
1 Landscaping Products Demand by Market & Application 127
2 Residential Markets for Landscaping Products 130
3 New Residential Market for Landscaping Products 132
4 Residential Improvement & Repair Market for Landscaping Products 134
5 Nonresidential Markets for Landscaping Products 137
6 Nonbuilding Markets for Landscaping Products 140
7 Landscaping Products Demand by End User 141
8 Professional Market for Landscaping Products 144
9 Consumer/DIY Market for Landscaping Products 146
SECTION V -- REGIONAL MARKETS
1 Population by Region 150
2 Gross Domestic Product by Region 152
3 Regional Housing Indicators 154
4 Landscaping Products Demand by Region 156
5 Northeast Demand for Landscaping Products 158
6 Midwest Demand for Landscaping Products 161
7 South Demand for Landscaping Products 164
8 West Demand for Landscaping Products 167
SECTION VI -- INDUSTRY STRUCTURE
1 US Landscaping Products Sales by Company, 2010 169
2 Selected Acquisitions & Divestitures 175

LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT
1 Year of Construction of Housing Stock, 2010 34
SECTION III -- PRODUCTS
1 Landscaping Products Demand by Type, 2010 66
2 Decorative Products Demand by Type, 2010 70
3 Hardscape Products Demand by Type, 2010 92
4 Outdoor Structures Demand by Product, 2010 118
SECTION IV -- MARKETS
1 Landscaping Products Demand by Market, 2010 128
SECTION VI -- INDUSTRY STRUCTURE
1 US Landscaping Products Sales by Company, 2010 171