BCC conducted this study to present a comprehensive picture of recent trends in the global probiotics industry and to develop market projections through 2015. The study covers the manufacture of probiotics as ingredients and their applications in dietary supplements and foods.
REPORT HIGHLIGHTS
- Global sales of probiotic ingredients, supplements, and foods amounted to $21.6 billion in 2010 and are expected to reach $31.1 billion by 2015 with a CAGR of 7.6% for the next 5-year period.
- Probiotic foods accounted for the largest share (90.1%) of total sales. It was $19.6 billion in the year 2010 and is expected to reach $28.1 billion by 2015 with a CAGR of 7.5%.
- Probiotic supplements accounted for the second largest share (6.4%) of total sales. It was $1.3 billion in the year 2010 and is expected to reach $2.07 billion by 2015 with a CAGR of 9.6%.
REPORT SCOPE
INTRODUCTION
STUDY GOALS AND OBJECTIVES
BCC conducted this study to present a comprehensive picture of recent trends in the global probiotics industry and to develop market projections through 2015. The study covers the manufacture of probiotics as ingredients and their applications in dietary supplements and foods. The report identifies key factors that shaped the historical trends in the sales of these three categories of products and those that are projected to contribute to future global sales in the industry. The importance of scientific research, product innovation, consumer awareness and preferences, and government regulatory requirements are presented and discussed in detail.
REASONS FOR DOING THE STUDY
Probiotics continue to attract considerable interest in both the business and scientific communities. However, the manufacture and applications of probiotics ingredients remain a niche market. Companies with the right mix of access to proprietary probiotic strains, appropriate processing technologies and distribution networks dominate the industry. BCC examines the factors underlying past performance and identifies areas that are important for future commercial opportunities in the industry. This report presents an informative balance of the scientific and market factors that are critical in the probiotics industry.
SCOPE OF REPORT
The report represents a complete update of the BCC report on the probiotics industry (FOD035B) published in 2008. The current report covers the recent developments and trends in the markets for probiotic ingredients and their applications in supplements and food products. Recognizing the complexity of probiotics, the scope of the report covers only those probiotics that are well documented and are currently used in supplements and foods. While focusing on probiotic–enhanced products designed for human use, the study also explores the market potential for products developed for pets and veterinary animals.
The report describes in detail recent historical trends in global and regional sales of probiotics, industry structure, patents and technologies, and current government regulatory requirements that are relevant to the probiotics industry. For the purpose of the report, the regional markets fall into the following categories: Asia–Pacific, Europe, North America, and the rest of the world (ROW). The report includes profiles of major companies in the global probiotics industry.
INTENDED AUDIENCE
This report presents valuable information relating to one of the fastest growing segments of the global dietary supplement and functional food industries. New information about the genome of existing and emerging probiotics strains provides solid basis for successful commercial applications in a growing range of dietary supplements and food products. Gradually, probiotic–enhanced products are moving further into the mainstream, albeit at different paces, worldwide. Market projections developed in this study provide a context for assessing potential growth through 2015, and suggest areas of business opportunities in the global probiotics industry. Companies already invested in the industry, and those seeking areas of expansion will find this material useful in their decision–making. This study will be a resource for readers with an interest in the growing popularity of probiotics.
METHODOLOGY AND INFORMATION SOURCES
Both primary and secondary research methodologies were used in preparing this market research report. This report is the result of extensive research covering materials from diverse sources. BCC surveyed numerous government, scientific and industry publications on probiotics to develop a qualitative and quantitative analytical framework for the findings documented in this report. Communications with various government and industry experts provided supplemental information on various aspects of the study. Data from the global investment community depict industry performance and outlook as well as validate other third party data. The report provides details of the assumptions used for developing the market projections.
Table of Contents :
Chapter- 1: INTRODUCTION
STUDY GOALS AND OBJECTIVES
REASONS FOR DOING THE STUDY
SCOPE OF REPORT
INTENDED AUDIENCE
METHODOLOGY AND INFORMATION SOURCES
ANALYST’S CREDENTIALS
RELATED BCC REPORTS
BCC ONLINE SERVICES
DISCLAIMER
Chapter- 2: SUMMARY 2
Table 0 : GLOBAL SALES OF PROBIOTIC INGREDIENTS, SUPPLEMENTS, AND FOODS THROUGH 2015
Figure 0 : PROJECTED SHARES OF GLOBAL SALES OF PROBIOTIC INGREDIENTS, SUPPLEMENTS, AND FOODS, 2010 AND 2015
Chapter- 3: OVERVIEW 5
BACKGROUND
INDUSTRY CONCEPTS
Chapter- 4: THE GLOBAL PROBIOTIC INGREDIENTS INDUSTRY 68
INTRODUCTION
STRUCTURE OF THE GLOBAL PROBIOTIC INGREDIENTS INDUSTRY
PROBIOTIC INGREDIENTS BY TYPE
PROBIOTIC SELECTION CRITERIA
SPECIES–SPECIFIC BENEFICIAL PHYSIOLOGICAL EFFECTS OF PROBIOTICS
MECHANISMS OF PROBIOTIC ACTIVITY
RECENT AND PROJECTED GLOBAL SALES OF PROBIOTIC INGREDIENTS
RECENT GLOBAL SALES OF PROBIOTIC INGREDIENTS BY TYPE
MAJOR MANUFACTURERS OF PROBIOTIC INGREDIENTS
MARKET DRIVERS AND DRAWBACKS
SALES AND MARKET SIZE PROJECTIONS
Chapter- 5: THE GLOBAL PROBIOTIC SUPPLEMENTS INDUSTRY 50
INTRODUCTION
STRUCTURE OF THE GLOBAL PROBIOTIC SUPPLEMENTS INDUSTRY
RECENT AND PROJECTED GLOBAL SALES OF PROBIOTIC SUPPLEMENTS
Chapter- 6: THE GLOBAL PROBIOTIC FOODS INDUSTRY 51
BACKGROUND
STRUCTURE OF THE GLOBAL PROBIOTIC FOODS INDUSTRY
PROBIOTIC FOODS BY TYPE
RECENT AND PROJECTED GLOBAL SALES OF PROBIOTIC FOODS
Chapter- 7: REGULATORY GUIDELINES FOR THE PROBIOTICS INDUSTRY 40
INTRODUCTION
THE CODEX ALIMENTARIUS
U.S. REGULATORY PROVISIONS
CANADIAN REGULATORY PROVISIONS
EUROPEAN REGULATORY PROVISIONS
REGULATORY PROVISIONS IN JAPAN
Chapter- 8: TECHNOLOGY AND PATENT ANALYSIS 39
BACKGROUND
CURRENT PROBIOTIC PROCESSING TECHNOLOGIES
PATENT ANALYSIS
Chapter- 9: COMPANY PROFILES 24
BACKGROUND
GLOBAL MANUFACTURERS OF PROBIOTIC INGREDIENTS
MAJOR MANUFACTURERS OF PROBIOTIC SUPPLEMENTS
MAJOR PROBIOTIC FOOD MANUFACTURERS
List of Tables
Summary Table : GLOBAL SALES OF PROBIOTIC INGREDIENTS, SUPPLEMENTS, AND FOODS THROUGH 2015
Table 1 : PROPRIETARY STRAINS OF L. ACIDOPHILUS, BY PRODUCER
Table 2 : PROPRIETARY STRAINS OF L. CASEI, BY PRODUCER
Table 3 : PROPRIETARY STRAINS OF L. PLANTARUM, BY PRODUCER
Table 4 : PROPRIETARY STRAINS OF L. REUTERI, BY PRODUCER
Table 5 : PROPRIETARY STRAINS OF L. RHAMNOSUS, BY PRODUCER
Table 6 : PROPRIETARY STRAINS OF B. ANIMALIS, BY PRODUCER
Table 7 : PROPRIETARY STRAINS OF B. BREVE, BY PRODUCER
Table 8 : PROPRIETARY STRAINS OF B. INFANTIS, BY PRODUCER
Table 9 : PROPRIETARY STRAINS OF B. LONGUM, BY PRODUCER
Table 10 : SELECTION CRITERIA FOR PROBIOTIC INGREDIENTS
Table 11 : HEALTH BENEFITS ASSOCIATED WITH LACTOBACILLUS PROBIOTICS
Table 12 : HEALTH BENEFITS ASSOCIATED WITH BIFIDOBACTERIUM PROBIOTICS
Table 13 : HEALTH BENEFITS ASSOCIATED WITH STREPTOCOCCUS PROBIOTICS
Table 14 : PROPOSED MECHANISMS OF PROBIOTIC ACTION
Table 15 : TOTAL GLOBAL SALES OF PROBIOTIC INGREDIENT BY TYPE, 2009
Table 16 : MAJOR MANUFACTURERS OF PROBIOTIC INGREDIENTS
Table 17 : GLOBAL SALES OF LACTOBACILLUS PROBIOTICS THROUGH 2015
Table 18 : GLOBAL SALES OF BIFIDOBACTERIUM PROBIOTICS THROUGH 2015
Table 19 : GLOBAL SALES OF STREPTOCOCCUS PROBIOTICS THROUGH 2015
Table 20 : GLOBAL SALES OF PROBIOTIC INGREDIENTS BY TYPE THROUGH 2015
Table 21 : GLOBAL SALES OF PROBIOTIC INGREDIENTS BY REGION THROUGH 2015
Table 22 : OWNERSHIP OF SUPPLEMENT PROCESSING TECHNOLOGIES
Table 23 : SAMPLE OF PROBIOTIC SUPPLEMENT BRANDS
Table 24 : COMPOSITION OF SINGLE–SPECIES PROBIOTIC SUPPLEMENTS FOR ADULTS
Table 25 : MULTI–SPECIES PROBIOTIC SUPPLEMENT FOR ADULTS FROM AMERICAN BIOLOGICS
Table 26 : MULTI–SPECIES PROBIOTIC SUPPLEMENT FOR ADULTS FROM JARROW FORMULAS
Table 27 : MULTI–SPECIES PROBIOTIC SUPPLEMENT FOR ADULTS FROM KIRKMAN LABORATORIES
Table 28 : MULTI–SPECIES PROBIOTIC SUPPLEMENT FOR ADULTS FROM NATREN
Table 29 : MULTI–SPECIES PROBIOTIC SUPPLEMENT FOR ADULTS FROM NOW FOODS
Table 30 : MULTI–SPECIES PROBIOTIC SUPPLEMENT FOR ADULTS FROM UDO’S CHOICE
Table 31 : MULTI–SPECIES PROBIOTIC SUPPLEMENTS FOR INFANTS AND CHILDREN FROM AMERICAN BIOLOGICS
Table 32 : MULTI–SPECIES PROBIOTIC SUPPLEMENT FOR INFANTS AND CHILDREN FROM COUNTRY LIFE
Table 33 : MULTI–SPECIES PROBIOTIC SUPPLEMENT FOR INFANTS AND CHILDREN FROM JARROW FORMULAS
Table 34 : MULTI–SPECIES PROBIOTIC SUPPLEMENT FOR INFANTS AND CHILDREN FROM NATURE’S PLUS
Table 35 : MULTI–SPECIES PROBIOTIC SUPPLEMENT FOR CHILDREN FROM UDO’S CHOICE
Table 36 : SAMPLE OF PROBIOTIC SUPPLEMENTS FOR ANIMAL USE
Table 37 : MULTI–SPECIES PROBIOTIC SUPPLEMENT FOR HORSES FROM JARROW FORMULAS
Table 38 : TOTAL GLOBAL SALES OF PROBIOTIC SUPPLEMENTS BY TYPE, 2009
Table 39 : MAJOR MANUFACTURERS OF PROBIOTIC SUPPLEMENTS
Table 40 : GLOBAL SALES OF PROBIOTIC SUPPLEMENTS IN CAPSULE FORM THROUGH 2015
Table 41 : GLOBAL SALES OF PROBIOTIC SUPPLEMENTS IN TABLET FORM THROUGH 2015
Table 42 : GLOBAL SALES OF PROBIOTIC SUPPLEMENTS IN POWDER FORM THROUGH 2015
Table 43 : GLOBAL SALES OF PROBIOTIC SUPPLEMENTS BY TYPE THROUGH 2015
Table 44 : GLOBAL SALES OF PROBIOTIC SUPPLEMENTS BY REGION THROUGH 2015
Table 45 : CODEX STANDARDS FOR FERMENTED MILK PRODUCTS
Table 46 : COMMERCIAL STARTER CULTURES BY PRODUCER AND APPLICATION
Table 47 : YOGURT CLASSIFICATION
Table 48 : PROBIOTIC COMPOSITION OF SELECT YOGURT PRODUCTS AVAILABLE IN THE U.S.
Table 49 : PROBIOTIC COMPOSITION OF SELECT KEFIR PRODUCTS AVAILABLE IN THE U.S.
Table 50 : SAMPLE OF AVAILABLE PROBIOTIC DRINKS AND JUICES
Table 51 : CURRENTLY AVAILABLE PROBIOTIC CHEESE PRODUCTS
Table 52 : SAMPLE OF CURRENTLY AVAILABLE PROBIOTIC BREAKFAST, DESSERT AND SNACK FOODS
Table 53 : TOTAL GLOBAL SALES OF PROBIOTIC FOODS BY TYPE, 2009
Table 54 : MAJOR PROBIOTIC FOOD MANUFACTURERS
Table 55 : GLOBAL SALES OF PROBIOTIC YOGURT THROUGH 2015
Table 56 : GLOBAL SALES OF PROBIOTIC KEFIR, THROUGH 2015
Table 57 : GLOBAL SALES OF PROBIOTIC CULTURED DRINKS, THROUGH 2015
Table 58 : GLOBAL SALES OF PROBIOTIC CHEESE, THROUGH 2015
Table 59 : GLOBAL SALES OF PROBIOTIC FOODS BY TYPE THROUGH 2015
Table 60 : GLOBAL SALES OF PROBIOTIC FOODS BY REGION, THROUGH 2015
Table 61 : PATENT AWARDS FOR PROBIOTIC SPECIES BY TYPE 2009 AND 2010
Table 62 : PATENT AWARDS FOR PROBIOTIC SPECIES BY REGION 2009 AND 2010
Table 63 : PATENT AWARDS FOR PROBIOTIC APPLICATIONS BY TYPE, 2009 AND 2010
Table 64 : PATENTS FOR SELECT PROCESSING TECHNOLOGIES BY TYPE 2009 AND 2010
List of Figures
Summary Figure : PROJECTED SHARES OF GLOBAL SALES OF PROBIOTIC INGREDIENTS, SUPPLEMENTS, AND FOODS, 2010 AND 2015
Figure 1 : SALES OF LACTOBACILLUS PROBIOTICS AS A SHARE OF GLOBAL PROBIOTIC INGREDIENT SALES, 2009
Figure 2 : SALES OF BIFIDOBACTERIUM PROBIOTICS AS A SHARE OF GLOBAL PROBIOTIC INGREDIENT SALES, 2009
Figure 3 : SALES OF STREPTOCOCCUS PROBIOTICS AS A SHARE OF GLOBAL PROBIOTIC INGREDIENT SALES, 2009
Figure 4 : ESTIMATED MARKET SHARES OF TOTAL GLOBAL SALES OF PROBIOTIC INGREDIENTS BY REGION, 2009
Figure 5 : SALES OF LACTOBACILLUS PROBIOTICS AS A SHARE OF GLOBAL PROBIOTIC INGREDIENT SALES, 2010 AND 2015
Figure 6 : SALES OF BIFIDOBACTERIUM PROBIOTICS AS A SHARE OF GLOBAL PROBIOTIC INGREDIENT SALES, 2010 AND 2015
Figure 7 : SALES OF STREPTOCOCCUS PROBIOTICS AS A SHARE OF GLOBAL PROBIOTIC INGREDIENT SALES, 2010 AND 2015
Figure 8 : ESTIMATED SHARES OF GLOBAL SALES OF PROBIOTIC INGREDIENTS BY TYPE, 2010 AND 2015
Figure 9 : ESTIMATED SHARES OF GLOBAL SALES OF PROBIOTIC INGREDIENTS BY REGION, 2010 AND 2015
Figure 10 : SALES OF PROBIOTIC CAPSULES AS A SHARE OF GLOBAL PROBIOTIC SUPPLEMENT SALES, 2009
Figure 11 : SALES OF PROBIOTIC TABLETS AS A SHARE OF GLOBAL PROBIOTIC SUPPLEMENT SALES, 2009
Figure 12 : SALES OF PROBIOTIC POWDER AS A SHARE OF GLOBAL PROBIOTIC SUPPLEMENT SALES, 2009
Figure 13 : ESTIMATED MARKET SHARES OF TOTAL GLOBAL SALES OF PROBIOTIC SUPPLEMENTS BY REGION, 2009
Figure 14 : SALES OF PROBIOTIC CAPSULES AS A SHARE OF GLOBAL PROBIOTIC SUPPLEMENTS SALES, 2010 AND 2015
Figure 15 : SALES OF PROBIOTIC TABLETS AS A SHARE OF GLOBAL PROBIOTIC SUPPLEMENTS SALES, 2010 AND 2015
Figure 16 : SALES OF PROBIOTIC POWDER AS A SHARE OF GLOBAL PROBIOTIC SUPPLEMENTS SALES, 2010 AND 2015
Figure 17 : ESTIMATED SHARES OF GLOBAL SALES OF PROBIOTIC SUPPLEMENTS BY TYPE, 2010 AND 2015
Figure 18 : ESTIMATED SHARES OF GLOBAL SALES OF PROBIOTIC SUPPLEMENTS BY REGION, 2010 AND 2015
Figure 19 : SALES OF PROBIOTIC YOGURT AS A SHARE OF GLOBAL SALES OF PROBIOTIC FOODS, 2009
Figure 20 : SALES OF PROBIOTIC KEFIR AS A SHARE OF GLOBAL SALES OF PROBIOTIC FOODS, 2009
Figure 21 : SALES OF PROBIOTIC CULTURED DRINKS AS A SHARE OF GLOBAL SALES OF PROBIOTIC FOODS, 2009
Figure 22 : SALES OF PROBIOTIC CHEESE PRODUCTS AS A SHARE OF GLOBAL SALES OF PROBIOTIC FOODS, 2009
Figure 23 : ESTIMATED MARKET SHARES OF TOTAL GLOBAL SALES OF PROBIOTIC FOODS BY REGION, 2009
Figure 24 : SALES OF PROBIOTIC YOGURT AS A SHARE OF GLOBAL SALES OF PROBIOTIC FOODS, 2010 AND 2015
Figure 25 : SALES OF PROBIOTIC KEFIR AS A SHARE OF GLOBAL SALES OF PROBIOTIC FOODS, 2010 AND 2015
Figure 26 : SALES OF PROBIOTIC CULTURED DRINKS AS A SHARE OF GLOBAL SALES OF PROBIOTIC FOODS, THROUGH 2015
Figure 27 : SALES OF PROBIOTIC CHEESE AS A SHARE OF GLOBAL SALES OF PROBIOTIC FOODS, 2010 AND 2015
Figure 28 : ESTIMATED SHARES OF GLOBAL SALES OF PROBIOTIC FOODS BY TYPE, 2010 AND 2015
Figure 29 : ESTIMATED SHARES OF GLOBAL SALES OF PROBIOTIC FOODS BY REGION, 2010 AND 2015
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