Major branded vendors projected to put emphasis on users in the next-generation era of mobile networks, and in this era, the vendors will think beyond boundaries, aiming to compete with one another and cooperate with telecom operators, supply chain manufacturers, and application providers. The future Smartphone industry is expected to focus on mid-range and value-line Smartphones, the major operating systems will each face different challenges, and cloud service and next-generation Internet standard are forecasted to once again change market competition.
Industry Paradigm Shift and Next-Generation Mobile Network
Internet Ecosystem Moves From Web 1.0 to Web 3.0
Product Focus Shifts from Connecting People to Enriching Life
Revenue Creation Changes from Device-based to User-based Development
Market Competition Evolves from Company Conflicts to Group Clashes
Competitors Increase from Mobile Communications Vendors to Internet Service Providers
Beyond Bounds: Competition and Cooperation among International Communication Branded Vendors
Beyond Bounds: Beyond Traditional Competition, Cooperation Strategies, and Business Scopes
Diverse Product Offering: Increase User Stickiness
Patent Competition: Users Face Less Choices
Patent Lawsuit Competition: Strengthening R&D Capabilities to Raise Barriers to Entry
Spec Competition: Product Spec Problems Gradually Emerge
Spec Competition: Developing Innovative Technology to Attract Future Users
Teaming Up with Telecom Operators: Participating in Value Activities to Create Win-Win Situation
Supply Chain Cooperation: Strengthening Vertical Integration to Boost Core Revenues
Cooperating with Application Providers: Enhancing User Experience with Complete Service Platform
Trends and Outlook of the Smartphone Industry
Major Vendors: Google, Apple, Microsoft Each Has Its Individual Ecosystem
Competition Transfer: User Base Increases in Asia Pacific, Middle East, Africa to Boost Growth
Diverse Values: Mid-range, Value-line Models See Rapid Growth
Extending Value Activities Observed to Be the Key for Android Vendor Development
Communication Platform to Play an Important Role in Windows Phone Development in Emerging Markets
Taiwanese Companies Projected to Satisfy Local Demand for Platform, Software, Hardware Integration
Future Development of Cloud Services
Internet Standard Revolution Projects to Trigger Phase-Four Market Restructuring in the Future
Conclusion
Smartphones, Not Just for Smart Users
Appendix: The Worldwide Smartphone Shipment Volume Forecasts
List of Topics
Touching on industry paradigm shift and the development of the next-generation mobile network
Competition among international communication branded vendors, such as increasing subscriber stickiness and filing patent lawsuits, as well as cooperation strategies adopted by the vendors, for example, building business ties with telecom operators or strengthening supply chain integration
Trends and outlook of the Smartphone industry, analyzing major vendors, emerging markets, major operating systems, Taiwanese vendors, cloud service, and Internet standard revolution
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