Currently, China has been the leading production base and exporter of
stainless steel tableware and kitchenware in the world. During 2006-2009,
China-made low-end stainless steel tableware and kitchenware products were
gradually eliminated in the market, with its export volume showing a downward
tendency. In 2010, the governments of all countries launched stimulus policies
successively, an engine for demand growth, and which helped China’s export
volume of stainless steel tableware and kitchenware be up 25.4% year-on-year.
Since 2011, the governments of all countries has rolled out stricter regulations
on food safety and put forward higher safety norms for stainless steel tableware
and kitchenware; and the driving force of economic stimulation has faded away,
which caused China’s export volume of stainless steel tableware and kitchenware
products to fall again in 2011 and 2012.
The high-end stainless steel tableware and kitchenware market in China is almost
dominated by well-known transnational brands such as SEB, ZWILLING and WMF at
present, while local brands hold small market shares. The medium-end market is
held by a few domestic brands like Supor and ASD, and they enjoy certain market
scale; while the low-end market is full of less known and inferior brands whose
sales channels come to supermarkets and low-end retail shops.
French SEB Group is the famous company in the world’s kitchenware and small home
appliance field, and it continuously expands its market coverage through mergers
and acquisitions worldwide. From its acquisition on Tefal in 1968 to the share
holding of Supor in 2011, SEB’s revenue has shown steady growth. In H1 2013, its
revenue reached EUR1.835 billion, a rise of 2.5% from the same period of last
year, and it performed prominently in the sluggish European market.
Supor is one of the well-known producers of stainless steel tableware and
kitchenware domestically in China, and it became the holding subsidiary of
France-based SEB Group. In 2012, affected by depressed economies in China and
beyond, Supor’s revenue dropped by 3.31% year-on-year, and its net income fell
Linkfair Group is the biggest company of stainless steel tableware and
kitchenware in terms of export value in China, with its major customers mainly
in European and American regions.
1.3 Upstream Industry
1.3.1 Output of Stainless Steel
1.3.2 Price of Stainless Steel
2. Industry Analysis
2.1.1 Market Scale
2.1.2 Market Structure
2.2.1 Industry Overview
2.2.2 Market Scale
2.2.3 Market Segments
3.1 Regional Distribution
3.2 Enterprise Competition
3.3 Channel Analysis
4.1 Export Scale
4.2 Major Export Destinations
4.3 Main Exporting Enterprises
5. Multinational Corporations
5.1.3 Revenue by Region
5.1.4 SEB in China
5.2.3 WMF in China
5.3.2 ZWILLING in China
5.4.3 FISSLER in China
5.5.2 Thermos (China) Housewares Co. Ltd.
5.5.3 Thermos (Jiangsu) Housewares Co. Ltd.
6. Chinese Enterprises
6.1.3 Revenue Structure
6.1.4 Gross Margin
6.1.5 Performance Prediction
6.2.3 Revenue Structrue
6.2.4 Gross Margin
6.3 Robam Appliances
6.3.3 Revenue Structure
6.3.4 Gross Margin
6.3.6 Performance Prediction
6.4 Linkfair Group
6.4.3 Revenue Structure
6.4.5 Ongoing Projects
6.4.6 Performance Prediction
6.5 Zhuhai Double Happiness Cooker Company
6.6 Stainless Steel Products Shanghai Guanhua Co., Ltd
6.7 Xinhui Rixing Stainless Steel Product Co., Ltd.
6.8 Meyer (Zhaoqing) Metal Products Co., Ltd.
6.9 Xinxing AXA Stainless Steel Co., Ltd.
6.10 Three A Stainless Steel Products Grouping Co., Ltd. of Guangdong
6.11 Dongjin Stainless Steel Tableware Co., Ltd.
6.12 Guangdong Master Group Co., Ltd.
6.13 Zhejiang Beidefu Electric Co., Ltd.
6.14 Longfa Stainless Steel Tableware Trade Co., Ltd.
6.15 Yangxin Dongzhi Global Stainless Steel Products Co., Ltd.
6.16 Jieyang Qingzhan Rustless Steel Co., Ltd.
6.17 Xiamen Qinghong Enterprise Co., Ltd.