Mobile internet provides access to an abundance of circumstantially
appropriate information available on the World Wide Web on numbers of mobility
devices across multiple wireless networks. Smartphones, featurephones, Tablets
or mobile broadband modems can take advantage of mobile data services for web
surfing, emails, video and music streaming, file download and upload, and mobile
applications amongst others. Due to growing mobile device usage and busy
lifestyle of consumers, need of internet on-the-go has become essential.
The report begins with ‘Introduction’ section covering overview of mobile
internet which provides basic idea of the technology, evolution of mobile
network and internet and a brief comparative study of various mobile internet
delivery technologies.
The ‘Mobile Internet Market Overview’ section emphasizes on global & domestic
market state of mobile data services. Global overview features various
qualitative and statistical information including mobile broadband subscription,
region-wise split of the same, top countries in terms of mobile internet
adoption and other related information. India overview segment is accompanied by
information such as wireless data subscriber base, market valuation, quarterly
subscriber base, service provider-wise subscriber base and other similar
information.
It is followed by ‘Drivers & Challenges’ section elaborating the major
furtherance & impediments for mobile internet adoption in India. Both the
‘drivers’ and ’challenges’ are equally stressed upon to provide clear idea
regarding the probable obstacles and rewards in the line of business and help
vendors take necessary measures.
Next the recent developments and prominent trends in the market are captured
under ‘Market Trends’ section.
In the ‘Mobile Internet Players’ section, the key mobile internet service
providers are profiled. It consists of information such as corporate & business
highlights covering operational & recent information regarding each company’s
contact information, location, key product and service offerings and key
contacts for each of the players. It also provides financial performance for a
period of time including revenue and profit, key ratios, financial summary and
key financial performance indicators. Key business segment and key geographic
segment for each player are provided as well to provide further clear idea
regarding the companies.
The report progresses further with ‘Market Opportunities’ section where relevant
areas for mobile internet are elaborated. Each of the opportunity areas are
accompanied by statistical data for concise analysis. The section also includes
a SWOT Analysis of the market.
The report continues with the section ‘Strategic Recommendation’ which is
derived after a comprehensive analysis of the market state & scope. It suggests
key strategic moves which can help enhance and accelerate adoption of STB in
India.
The report concludes with the ‘Consumer Insights’ section where mobile internet
usage and preference trends have been captured by the means of primary survey.
The survey was conducted amongst a small group of people belonging to home
users, gamers, technology and other professionals via social media websites and
technology forums.
Slide 1: Executive summary
Introduction
Slide 2: Mobile Internet Overview
Slide 3: Mobile Network and Internet Evolution
Slide 4: Comparison of Mobile Network Technologies
Market Overview
Slide 5-7: Global Market – Overview, Mobile Broadband Subscription, Mobile
Broadband Subscriptions by Region
Slide 8-10: India Market – Overview, Wireless Data Subscriber Base, Mobile
Internet Access, Quarterly Mobile Internet Subscriber Base, Service
Provider-wise Mobile Internet Subscriber Base
Drivers & Challenges
Slide 11: Summary
Slide 12-18: Drivers
Slide 19-20: Challenges
Market Trends
Slide 21-23: Market Trends
Mobile Internet Player Profiles
Slide 24-35: Major Public Players
Slide 36-53: Major Private Players
Market Opportunities
Slide 54-57: Opportunity areas in India for mobile internet
Slide 58: SWOT Analysis of Mobile Internet Market
Strategic Recommendations
Slide 59-61: Strategic Recommendations
Consumer Insights
Slide 62-67: Mobile Internet Usage and Preferences Survey
Appendix
Slide 68: Appendix
Slide 69: Sources of Information
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