Overview:
Mobile commerce is expected to attain an annual compound growth rate of 39 percent over the next five years. This growth is driven by the introduction of the tablets and the next generation smartphones. Mind Commerce predicts that the location commerce will be one of the key initiatives across the mobile/wireless value chain within the next three years.
The report analyzes the potential revenues from location commerce and how to integrate location-based service (LBS) capabilities with m-commerce to boost sales. The report predicts the future of the industry and how social commerce can be used with location commerce.
The research addresses:
- Integration of LBS with M-commerce
- Levering location commerce with social selling
- Location commerce definition, scenarios, use cases
- Future challenges for the location commerce industry
- Major trends that will influence the location-commerce industry
- Market outlook and potential for location commerce through 2017
Target Audience:
- OSS/BSS Solution Providers
- Mobile Network Operators
- Mobile Software Developers
- Mobile Payment Service Providers
- Handset and Tablet Manufacturers
- Content and Applications Aggregators
- Social Commerce Vendors and providers
- Mobile Marketing and Advertising Providers
- Telecommunications Infrastructure Providers
Table of Contents
1.0 EXECUTIVE SUMMARY 3
2.0 INTRODUCTION 8
2.1 CASE STUDY: HOW LOCATION BASED SERVICE CAN BE USED WITH M-COMMERCE 11
2.2 LOCATION BASED SERVICE 12
2.3 MOBILE LOCATION COMMERCE ECOSYSTEM AND APPLICATIONS 14
2.3.1 LOCATION BASED SERVICE GAMING 18
2.3.2 LBS REGULATIONS 20
2.4 HOW LOCATION COMMERCE EXACTLY WORKS 21
2.4.1 LOCATION SYSTEMS 23
2.4.2 MAP SYSTEM 25
2.4.3 CONCLUSION 27
2.5 THE FUTURE OF THE LBS 27
2.5.1 LTE BENEFITS FOR THE LBS 28
2.5.2 CONCLUSION 34
2.6 LOCATION COMMERCE CHALLENGES 35
2.6.1 USERS PRIVACY IN LOCATION COMMERCE 36
2.6.2 WHAT CAN BE DONE TO PROTECT USER PRIVACY IN LOCATION COMMERCE 39
2.6.3 USING LOCATION COMMERCE AS OFFLINE APPLICATION TO INCREASE PROFIT 40
2.6.4 LOCATION COMMERCE AND MOBILE BUSINESS APPLICATION 40
2.7 LOCATION COMMERCE + SOCIAL COMMERCE = COMMERCE SUCCESS 42
2.8 LOCATION COMMERCE APPLICATIONS AND ITS CHALLENGES 43
2.9 THE ACCEPTANCE OF THE NEW LOCATION COMMERCE APPLICATIONS 44
2.9.1 THE END-USER PERSPECTIVE 44
2.9.2 THE NETWORK OPERATOR AND THIRD PARTY PROVIDER PERSPECTIVE 45
2.10 LOCATION COMMERCE MARKET VALUE 2012-2017 49
2.10.1 FACEBOOK AND LOCATION COMMERCE 53
2.10.2 NEW LOCATION COMMERCE APPLICATIONS AND VENDORS 54
2.11 MOBILE LOCATION COMMERCE MARKET SCENARIOS IN THE NEXT FIVE YEARS 55
2.11.1 INTRODUCTION 55
2.11.2 FAST GROWING MARKET SCENARIO. 58
2.11.3 AN EXAMPLE ON HOW THE WIRELESS COMMUNICATIONS WILL BE: 59
2.11.4 THE WIRELESS COMMUNICATIONS IN 2015 61
2.11.5 SERVICES AND APPLICATIONS 65
2.11.6 SPECTRUM AND UNLICENSED BANDS 67
2.11.7 INTEGRITY, PRIVACY, AND SECURITY 67
2.11.8 DEVELOPMENT IN CHINA AND OTHER NICS 67
2.11.9 OTHER CHALLENGES 68
2.11.10 DIFFERENT WIRELESS SYSTEMS 68
2.11.11 SUMMARY 70
3.0 CONCLUSIONS AND RECOMMENDATIONS 71
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