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India: DD Completed Trials, Now Enjoy TV On Mobile!
Mobile TV
is certain to gain popularity but compatibility issues need to be addresses
by using a single chip on handheld devices.
Still under trial phase in several countries before the launch on commercial
scale, Doordarshan, the State Broadcaster, has lead the technology’s testing
in India and carried out the trials successfully, informed officials from
Prasar Bharti. Actually, the DD TV on mobile was intended to be launched
from January 26, 2007 but the plan was shelved, informed officials.
DD officials report that although the trial phase was completed successfully
and DD channels made an appearance on mobile phones, some technical limits
were still there yet to be checked.
Considering the extent of mobile penetration and its rate of growth in
India, mobile TV is surely going to make its place. It has been accepted now
that there is a striking change in the customer behavioral patterns with
consumers desiring for ‘anytime anywhere interactive access facility’ that
can be accomplished only by the effective confluence of mobile,
broadcasting, and wireless technologies. The decision of selecting the
platform and primetime will solely made by the consumer.
As customers increasingly rely on their mobile phones for the creation of
video content, new broadcast platforms will come up to distribute this video
content to other mobile users.
However, the officials from Broadcast Engineering Society say that mobile TV
is just an option from a range of many other entertainment options available
to the consumers.
According to the report “Indian
Telecom Sector Analysis (2006-2007)”, broadband wireless market
is geared up to move rapidly in India. More than 70% households in India are
not connected to wired lines and the figure of mobile phone users far
exceeds the PC owners. This forms a very lucrative opportunity for operators
of Wireless Broadband Services.
The market research report provides a thorough and comprehensive analysis of
Indian telecom sector encompassing the parameters affecting the market, like
wireless telecommunication market, internet access market, industry
performance by products and vendors, state-wise and circle-wise segmentation
of Indian telecom sector, and opportunities existing in the Indian market.
The report gives a future outlook of the market with an objective of making
you aware with the emerging technologies and coming trends in the Indian
telecom sector.
For
more information visit:
http://www.bharatbook.com/detail.asp?id=25327 |
