RFID Business Planning Service All 3 Tracks

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2009 RFID Business Planning Service (All 3 Tracks)

COMPLETE SERVICE (All 3 Tracks) has included the following volumes:

Track 1: Product/Service Offerings
Volume 1: RFID Transponders, Supply-Side Analysis
Volume 2: RFID Readers, Supply-Side Analysis
Volume 3: RFID Printer/Encoders and Applicators, Supply-Side Analysis
Volume 4: RFID Middleware and Edge, Supply-Side Analysis
Volume 5: RFID Professional Services, Supply-Side Analysis
Volume 6: Product Market Drivers, Customer Requirements and Plans

Track 2: Emerging, Converging and Competing Technologies
Volume 1: Contactless Smartcard and RFID Ticketing Systems, Supply-Side Analysis
Volume 2: Near Field Communications, Supply-Side Analysis
Volume 3: Real-Time Location Systems, Supply-Side Analysis
Volume 4: Converging Solutions and Emerging Applications
Volume 5: Competing Technologies and Solutions
Volume 6: Technology Market Drivers, Customer Requirements and Plans

Track 3: Vertical and Application Market Views
Volume 1: RFID Vertical Market Segmentation, Supply-Side Analysis
Volume 2: RFID Application Segmentation, Supply-Side Analysis
Volume 3: Vertical Market Opportunities and Risks
Volume 4: Application Market Drivers, Inhibitors and Opportunities
 
As RFID technologies emerged, many expected the markets would grow at a more aggressive pace, placing unrealistic expectations on the technologies’ capabilities, the pace of commercialization and commoditization, the role and development timeline of global standards and mandates, and the overall market’s evolution. With reality settling in for the RFID industry, initially hyped perceptions and expectations are coming back down to earth and aligning more with the technology’s capabilities and actual progress. Additionally, as the market continues to mature, it is becoming less vertical specific and more application centric. Over the past few years, many key insights have emerged:

• Many firms jumped the supply chain/EPC ship and ventured into more established and proven markets (i.e., asset tracking) in order to stay afloat long enough to ride the wave when the chance comes
• Pharmaceuticals was flat, and this trend is likely to continue
• China became an RFID hotspot of activity, fueled by government programs, manufacturing shifts, and more ‘global’ policies
• More conversions (of pilots to deployments) and expanded roll out occurred Although the market still remains a collection of fragmented and non-homogeneous segments, demand is increasing if unevenly and most suppliers continue to face challenges typical of an emerging technology markets, such as:
• Discovering real opportunities – those that will progress from pilot to production roll out – for both near- and longer-term strategies
• Aligning their portfolios with rapidly changing market requirements and preferences
• Partnering with the right companies and using preferred channels – too many for too long have marketed themselves as RFID sources and too few have delivered on those messages
• Identifying competitive advantages and differentiators that matter VDC recognizes suppliers are struggling to develop and maintain a solid grasp on the evolving RFID markets. VDC’s 2009 RFID Business Planning Service provides validated quantitative and qualitative data to support suppliers’ efforts to identify product, vertical and application opportunities and overlaps. It provides objective insight into the direction of all of the important RFID market segments and serves as a valuable tool for companies to make sound investment decisions within the challenging and fragmented RFID markets.

NEW SERVICE FEATURES FOR 2009
The 2009 service features a brand new packaging scheme that provides more organization, focus, and valueadded services than ever before. Each of the technology tracks has a standard architecture and provides data for a specific set of RFID technologies.
• Reports are replaced by presentation style deliverables combined with spreadsheets to provide both sharper analysis and enormous detail.
• Our Market Intelligence Services (MIS) are now structured in tracks that align with technology markets and information requirements. Each MIS provides a portfolio of value-added service as part of the annual subscription.
• The basic architecture of an MIS Track includes the following:
1. Technical supply-side reports specific to one or a set of related technologies and associated Vendor Profiles.
2. Demand-side research focused on buyer issues that are of critical importance from “core” countries representing each major regional market [Americas, Europe, and Asia].
3. Quarterly Bulletins that address topics such as: New technologies, M&A activity, emerging market news, changes in competitive landscape and “Year in Review” or “The Future of [a market]” evaluations. We encourage client input on topics selection.
4. Analyst Access: Clients derive maximum value from VDC syndicated market research through their relationships with VDC Analysts and VDC provides easy analyst access.
5. Retainer Account to secure access to our teams for future consulting and research needs based on your requirements; provides a mechanism to focus on rapidly defining and responding to needs that emerge throughout the year. Full-service MIS clients also receive a Customized Executive Summary (CES): This presentation is specific to your company and is focused on the implications of our research, including, opportunities, risks, and options.

 RESEARCH SUMMARY:
Clients of the RFID Business Planning Service are provided with information and insights through an extensive and robust schedule of research, including:

• In-depth analysis of global market demand for RFID and related solutions (hardware, software and professional services) with detailed market definitions and segmentations including: core technologies, applications, and vertical markets
• Conservative, granular market estimates and forecasts for RFID and related solutions (hardware, software and professional services)
• Customers’ and evaluators’ technical and commercial requirements and preferences from enterprise and government end-users and evaluators from a broad range of vertical markets and account size tiers
• Detailed channel analysis of the structure of the global RFID and related solution supplier community, including leading and emerging supplier market share, position, direction and profiles
• Industry structure and analysis of RFID and related solutions (hardware, software and professional services), suppliers, including market share, position and profiles
• Discussion of key issues, forces and trends driving and restraining market growth and development, including opportunities and requirements for suppliers to grow share and profit

METHODOLOGY
The rigor of VDC’s research methodology yields data we translate into information and knowledge to create insights that lead to innovation and business results for our clients. This market research service includes a number of data collection and analytic methods:

ANALYSIS METHODS
• Market Segmentation and Definition: Definition of market segments, target customers, and competing solutions are critical to building accurate: sizing estimates, forecasts, supplier position and shares, and
customer requirements.
• Market Sizing and Forecasts: Models based on supplier shipments, user budget analysis, recent installations, and future purchasing plans. Other key inputs include supplier forecasts of future growth rates,
historical data, and economic outlook data.
• Supplier Share and Position: Derived directly from structured, in-depth interviews of leading and emerging suppliers, with specific emphasis placed on current and projected shipments in combination with VDC’s data repository.
• Customer and Channel Requirements and Preferences: Focus on customer and channel partner priorities driving consideration. Topics include a range of product and supplier selection criteria. We will explore current and future preferences for various technologies, feature sets, suppliers and sources of supply.
• Data Verification: Primary and secondary research on target communities and companies is used to validate our results and includes conducting supplemental interviews at target firms, crosschecking with channel partners, estimates from competing firms and checking historical performance.

STRUCTURED APPROACH AND TOOLS
• Segmentation and Models: Detailed analysis of market segments, customer class communities, products and technologies, and channels that comprise market opportunities.
• Technical Solution Value Chain: Definition of the hardware, software, and services that constitute the technical value-chain
• Commercial Value Chain: Analysis of the relationships between suppliers, integrators, channel partners, and enterprise customers that participate in a specific market.
• Data Collection Tools: Include, but are not limited to in-depth telephone interviews, on-site interviews, and Web-based studies of manufacturers, channel participants, and customers.
• Research Databases: Include VDC proprietary sources, research program sponsors, and industry-specific third parties (e.g., trade publications, Web sites, and conferences).

SECONDARY RESEARCH
• Financial Reports: Analysis of inverter supplier financial reports (e.g., 10Ks, 10Qs, annual reports, etc.) from public and private financial databases
• Due Diligence Searches: Gather corporate background information on suppliers and resellers, core offering specifications, target market case studies, technical and commercial partnerships, and examine applicable periodicals
• Associations and Government Policies: Analyze trends based on relevant industry association news, standards bodies, independent consultancies, academic institutions, government agencies, and consortia
• Proprietary Databases: Use of VDC proprietary databases covering the markets related to the market under study.


CONTENTS:

MARKET COVERAGE
The 2009 service specifies three (3) distinct service tracks that contain analyses for specific products. Each of the tracks covers a specific set of RFID technologies across common vertical markets, applications, and geographic regions (see below).

PRODUCT MARKETS
PRODUCT/SERVICE OFFERINGS
• RFID Transponders (transponder ICs, inlets/inlays, finished transponders)
• RFID Readers (finished reader/interrogators, reader ICs/DSPs)
• RFID Printer/Encoders and Applicators
• RFID Middleware and Edgeware (data/device monitoring and management, application development)
• RFID Professional Services (integration/installation, support/maintenance, training, other)

EMERGING, CONVERGING AND COMPETING TECHNOLOGIES
• Contactless Smartcard and RFID Ticketing Systems (contactless smartcards and tickets, dual-interface or combi-cards, contactless smartcard/ticket reader)
• Near Field Communications (mobile and stationary devices)
• Real-Time Location Systems (RFID-based hardware, software, and professional services)
• Converging Solutions/Emerging Applications (handheld scanners, cell phones, retail automation equipment, kiosks, sensors, accessories including watches, jewelry, smart fabrics, wrist computers, etc.)
• Competing Technologies (printed electronics, NFC, 2D imaging, smart packaging, biometrics, etc.)

VERTICAL MARKETS
AUTOMOTIVE (PRODUCTION AND DISTRIBUTION OF VEHICLES)
COMMERCIAL SERVICES (SERVICE INDUSTRIES)
CPG SUPPLY CHAIN (FINISHED PRODUCTS)
ELECTRONICS (DESIGN AND MANUFACTURE)
GOVERNMENT (FEDERAL AND STATE)
HEALTH CARE (SERVICE PROVIDERS)
PHARMACEUTICAL (MANUFACTURERS AND DISTRIBUTORS)
RETAIL POS (IN-STORE RETAIL)
TRANSPORTATION/DISTRIBUTION (SHIPPING AND RECEIVING)

APPLICATION MARKETS
ANIMAL TRACKING
ASSET MANAGEMENT
BAGGAGE HANDLING
SECURITY/ACCESS CONTROL
SENSING AND MONITORING
SHOP-FLOOR AUTOMATION
SUPPLY CHAIN MANAGEMENT
TICKETING

GEOGRAPHIC REGIONS
AMERICAS (NORTH AND SOUTH AMERICA)
EMEA (EUROPE, MIDDLE EAST, AND AFRICA)
ASIA-PACIFIC

TRACK ARCHITECTURE
The 2009 service specifies three (3) distinct service tracks that contain a standard architecture and provides data and analyses for the RFID technologies covered within the track (see below).

SUPPLY-SIDE ANALYSIS
These volumes provide detailed market definitions and segmentations, estimates and forecasts, and competitive share for each technology within the track.

EXECUTIVE SUMMARY
• General Overview
• Product Technologies and Trends
• Vertical Markets
• Geographic Markets
• Selected Recommendations
• Leading Vendors
• Scope and Methodology
• Research coverage
• Data collection tools
• Analysis models
• Telephone and Web survey methods

INDUSTRY STRUCTURE
• Stakeholder map
• Technical value chain
• Commercial value chain

INDUSTRY OVERVIEW
• Vertical markets
• Applications
• Geographic distribution
• Sales and distribution channels
• Customer classes
• Leading vendors

MARKET ESTIMATES AND FORECASTS
• Base year/forecast period:
– 2008 Actual unit and revenue shipments
– 2009-2013 estimates and forecasts
• Market estimates and forecasts [revenues] segmented (where appropriate) by product type, technology, functionality, form factor, frequency, geographical region, vertical markets, application, and distribution channel

SUPPLIER ANALYSIS
• Position
• Share
• Strategy and direction

KEY SUCCESS REQUIREMENTS
• Product types: features and capabilities
• Industry and application markets to target
• Channels of distribution
• Promotion
• Opportunities to maximize growth

DISTRIBUTION CHANNEL ANALYSIS
• Channel type
– Direct-to-end user
– Direct-to-OEM
– Value-added reseller (VAR)/System integrators (SI)
– Dealer/distributor
• Demographics
• Business models
• Vendor relations
• Perspectives and strategic issues

VENDOR PROFILES
Vendor profiles are snapshots of offerings, markets, and channels for key companies within the RFID and related technologies industries. The profiles will include:

CORPORATE OVERVIEW PRIMARY OFFERINGS
• Product offerings and shipments
• Application/industry markets served
• Geographic markets served

CHANNELS OF DISTRIBUTION
• Sales organizations
• Customer classes
CURRENT PARTNERSHIPS
STRATEGIES AND OUTLOOK

MARKET DRIVERS, CUSTOMER REQUIREMENTS AND PLANS
This analysis will focus on critical customer issues and provide OEM/integrator technical and commercial requirements and preferences.

MARKET DEFINITION AND SEGMENTATION
• Regional market
• Vertical market

DEMOGRAPHICS OF END-USER RESPONDENT TECHNOLOGY USAGE TRENDS
• Technology satisfaction and usage trends
• Installation trends
• Emerging technology receptivity and usage plans
• ROI requirements
• Growth drivers and threats
• Adoption trends and barriers
• Technology replacement cycles
• User perceptions
• Certifications and ratings

CURRENT AND PLANNED EQUIPMENT EXPENDITURES
• Purchase decision criteria
• Purchase channels and trends
• By site and organization
• By current and anticipated number of installations
• Spending trends

SUPPLIER EVALUATION
• Supplier selection criteria
• Satisfaction with installed technology

Related Report: 

Track 1: Product/Service Offerings
Volume 1: RFID Transponders, Supply-Side Analysis
Volume 2: RFID Readers, Supply-Side Analysis
Volume 3: RFID Printer/Encoders and Applicators, Supply-Side Analysis
Volume 4: RFID Middleware and Edge, Supply-Side Analysis
Volume 5: RFID Professional Services, Supply-Side Analysis
Volume 6: Product Market Drivers, Customer Requirements and Plans

Track 2: Emerging, Converging and Competing Technologies
Volume 1: Contactless Smartcard and RFID Ticketing Systems, Supply-Side Analysis
Volume 2: Near Field Communications, Supply-Side Analysis
Volume 3: Real-Time Location Systems, Supply-Side Analysis
Volume 4: Converging Solutions and Emerging Applications
Volume 5: Competing Technologies and Solutions
Volume 6: Technology Market Drivers, Customer Requirements and Plans

Track 3: Vertical and Application Market Views
Volume 1: RFID Vertical Market Segmentation, Supply-Side Analysis
Volume 2: RFID Application Segmentation, Supply-Side Analysis
Volume 3: Vertical Market Opportunities and Risks
Volume 4: Application Market Drivers, Inhibitors and Opportunities


If the above report does not have the information suitable for your business, we can provide custom research that can be lucrative for your business or enhance your profession.