Feed Palatability Enhancers & Modifiers Market by Type (Natural and Synthetic), by Livestock (Swine, Poultry, Cattle, Pets, Aquaculture, and Others) - Global Trends & Forecasts to 2019

 Published On: Jul, 2014 |    No of Pages: 236 |  Published By: MarketsandMarkets | Format: PDF
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Report Description

Owing to the rise in living standards, the increasing demand for meat consumption, animal products/food, and concern towards the overall health of animals, the demand for better animal feed has increased. These factors are acting as drivers for the feed palatability enhancers & modifiers market. This report estimates the market value of feed palatability enhancers & modifiers products and their types. In terms of geography, the report is segmented into Asia-Pacific, Europe, North America, and Rest of the World (ROW). The feed palatability enhancers & modifiers market is mainly segmented on the basis of type, livestock and geography. With the growing market potential and increasing preference from animal producers, the feed palatability enhancers & modifiers market is likely to witness significant growth in the coming years. The feed flavors, sweeteners and texturants type segments included in this report are based on prevalent alternates, that is, natural and synthetic.

The report estimates the global feed palatability enhancers & modifiers market in terms of value ($million). The drivers, restraints, and opportunities of the animal feed palatability enhancers & modifiers market are also discussed in the report. The report includes the various development strategies of the market players such as mergers & acquisitions, expansion plans, new product launches, participations, and other developments.

The Asia-Pacific is the largest- and fastest-growing market for feed palatability enhancers & modifiers while North America is the second largest market. These two regions are closely followed by Europe while ROW is the slowest-growing market.

The companies enjoying a significant market share are Eli Lily and Company (U.S.), Kerry (Ireland), Associated British Foods (U.K.), and Diana Foods (France). The existing dominant players are leveraging their innovative capabilities and customer relations to commercialize novel products and increase their adoption.

The top four players in the feed palatability enhancers & modifiers industry held a market share of around 21% signifying the participation of a large number of players in this market.

In order to provide a deeper understanding of the competitive landscape, the report profiles 10 key players of the feed palatability enhancers market, and provides more than hundred market tables, categorized according to type, livestock and geography.

The report divides the global feed palatability enhancers& modifiers consumption market into the following four segments:

By Type:

• Natural
• Synthetic

By Livestock:

• Swine
• Poultry
• Cattle
• Aquaculture
• Pets
• Others

By Geography:

• North America
• Europe
• Asia-Pacific
• Rest of the World

TABLE OF CONTENTS

1 INTRODUCTION 18
1.1 OBJECTIVES OF THE STUDY 18
1.2 REPORT DESCRIPTION 19
1.3 MARKETS COVERED 19
1.4 STAKEHOLDERS 20
1.5 RESEARCH METHODOLOGY 20
1.5.1 MARKET SIZE ESTIMATION 23
1.5.2 MARKET BREAKDOWN & DATA TRIANGULATION 25
1.5.3 ASSUMPTIONS MADE FOR THE REPORT 28
1.5.4 KEY DATA TAKEN FROM SECONDARY SOURCES 28
1.5.5 KEY DATA TAKEN FROM PRIMARY SOURCES 28

2 EXECUTIVE SUMMARY 29

3 PREMIUM INSIGHTS 32

4 TOTAL ADDRESSABLE MARKET 38
4.1 INTRODUCTION 38
4.1.1 POULTRY FEED 40
4.1.2 CATTLE FEED 40
4.1.3 SWINE FEED 40
4.1.4 AQUA FEED 41
4.1.5 PET FOODS 41
4.1.6 OTHERS 41

5 INDUSTRY ANALYSIS 42
5.1 INTRODUCTION 43
5.2 SUPPLY CHAIN ANALYSIS 46
5.3 MARKET SHARE ANALYSIS 47
5.4 SWOT ANALYSIS 48
5.4.1 ASSOCIATED BRITISH FOODS PLC (ABF) 48
5.4.2 DIANA GROUP 49
5.4.3 E. I. DUPONT 50
5.4.4 ELI LILLY AND COMPANY 51
5.4.5 KERRY GROUP 52

6 MARKET OVERVIEW 54
6.1 INTRODUCTION 55
6.2 KEY FEATURES 59
6.2.1 GROWING POPULATION & RISE IN DEMAND FOR HIGH-PROTEIN FOOD 59
6.2.2 CATTLE INDUSTRY 59
6.3 MARKET DYNAMICS 60
6.4 DRIVERS 61
6.4.1 RISE IN GLOBAL MEAT CONSUMPTION 61
6.4.2 CONSUMER AWARENESS ABOUT QUALITY OF MEAT 61
6.4.3 MASS PRODUCTION OF MEAT 62
6.4.4 RISING DEMAND FOR FEED 62
6.4.5 QUALITY OF PET FOOD - A MAJOR CONCERN 62
6.5 RESTRAINT 63
6.5.1 RISE IN THE COST OF RAW MATERIALS 63
6.5.2 HARMFUL EFFECTS OF INGREDIENTS 63
6.6 OPPORTUNITY 64
6.6.1 RISE IN THE COST OF NATURAL FEED PRODUCTS 64
6.7 IMPACT ANALYSIS 64
6.8 WINNING IMPERATIVE 65
6.8.1 BUSINESS EXPANSIONS & ACQUISITIONS 65
6.9 PORTER’S FIVE FORCES ANALYSIS 66
6.9.1 SUPPLIERS’ POWER 67
6.9.2 BUYERS’ POWER 67
6.9.3 THREAT OF NEW ENTRANTS 68
6.9.4 THREAT OF SUBSTITUTES 68
6.9.1 INTENSITY OF COMPETITIVE RIVALRY 69

7 ANIMAL PALATABILITY ENHANCERS & MODIFIERS MARKET, BY TYPE 70
7.1 INTRODUCTION 71
7.2 FEED FLAVORS & SWEETENERS 72
7.2.1 NATURAL FLAVORS 72
7.2.1.1 Fruit Flavors 73
7.2.1.2 Citrus Flavors 73
7.2.1.3 Flavors From Spices 73
7.2.1.4 Other Flavors 73
7.2.2 SYNTHETIC FLAVORS 74
7.2.2.1 Flavor Inclusions To Induce Feed Intake In Animals 74
7.2.3 NATURAL SWEETENERS 75
7.2.3.1 Glycyrrhizin (glycyrrhizic acid or glycyrrhizinic acid) 75
7.2.3.2 Thaumatin 75
7.2.3.3 Stevia 75
7.2.4 SYNTHETIC SWEETENERS 76
7.2.4.1 Saccharine 76
7.2.4.2 Neohesperidine dihydrochalcone (NHDC) 76
7.2.4.3 Neotame 76
7.2.4.4 Economical Substitutes & Palatability Improvement Features Drive Demand For Feed Sweeteners 77
7.3 FEED TEXTURANTS 78
7.3.1 NATURAL TEXTURANTS 78
7.3.1.1 Hydrocolloids 78
7.3.1.1.1 Alginates 78
7.3.1.1.2 Carrageenan 78
7.3.1.2 Guar Meal 79
7.3.1.3 Bentonite & Clay 79
7.3.1.4 Gums 79
7.3.2 SYNTHETIC TEXTURANTS 80
7.3.2.1 Urea Formaldehyde 80

8 ANIMAL PALATABILITY ENHANCERS & MODIFIERS MARKET, BY LIVESTOCK 81
8.1 INTRODUCTION 82
8.2 SWINE 84
8.2.1 KEY FEATURES 84
8.2.1.1 Rising Health Concerns For Swine Spurs The Demand For Palatability Enhancers & Modifiers 84
8.3 POULTRY 86
8.3.1 DRIVER 86
8.3.1.1 Rising Demand For Poultry Meat To Boost Demand For Poultry Animal palatability Enhancers & Modifiers 86
8.4 CATTLE 87
8.4.1 DRIVER 87
8.4.1.1 Prevention Of Nutritional Diseases Advances Growth 87
8.5 AQUACULTURE 89
8.5.1 DRIVER 89
8.5.1.1 Nutrition & Feeding Management Drive The Palatability Enhancers Market 89
8.6 PET FOODS 90
8.6.1 DRIVER 90
8.6.1.1 Health Benefits Lead The Growth Of The Pet Food Palatability Enhancers Market 90
8.7 OTHERS 92

9 ANIMAL PALATABILITY ENHANCERS & MODIFIERS MARKET, BY GEOGRAPHY 93
9.1 INTRODUCTION 94
9.2 NORTH AMERICA 99
9.2.1 RESTRAINT 99
9.2.1.1 Prevailing Challenges In Pork Industry Hamper North America’s Growth In Animal Feed Industry 99
9.2.2 U.S. 109
9.2.2.1 Increasing Per Capita Income Drives Livestock Feed Sector In The U.S. 109
9.2.3 CANADA 112
9.2.3.1 Rising Demand For Livestock Meat Boosts Animal palatability Enhancers & Modifiers Market in Canada 112
9.2.4 MEXICO 115
9.2.4.1 Increasing Per Capita Consumption Of Pork Promotes Growth Of The Palatability Enhancers & Modifiers Market In Mexico 115
9.3 EUROPE 118
9.3.1 RESTRAINT 118
9.3.1.1 Increasing Raw Material Costs & Decreasing Animal Feed Production Slackens Animal palatability Enhancers & Modifiers Market In Europe 118
9.3.2 GERMANY 128
9.3.2.1 Rising Health Awareness Linked To Meat Among Consumers Promotes The Growth 128
9.3.3 FRANCE 131
9.3.3.1 Prevailing PEDV Bans Animal Feed Containing Pork In France 131
9.3.4 U.K. 134
9.3.4.1 Animal Diseases Hamper Growth of The Animal palatability Enhancers & Modifiers Market in the U.K. 134
9.3.5 ITALY 137
9.3.5.1 Decreasing Number Of Pigs & Cattle Weaken Italian Feed Industry 137
9.3.6 SPAIN 140
9.3.6.1 Rising Demand For Bovine Meat Drives The Palatability Enhancers & Modifiers Market In Spain 140
9.3.7 REST OF EUROPE 143
9.4 ASIA-PACIFIC 146
9.4.1 DRIVER 146
9.4.1.1 Rise in demand for meat products to lead growth 146
9.4.2 CHINA 150
9.4.2.1 Rise in economic development spurs the growth 150
9.4.3 JAPAN 153
9.4.3.1 Increasing demand for compound feed leads to increased demand for palatability enhancers & modifiers 153
9.4.4 INDIA 156
9.4.4.1 Increasing per capita consumption of animal products influences animal palatability enhancers & modifiers market 156
9.4.5 THAILAND 159
9.4.6 VIETNAM 162
9.4.7 INDONESIA 165
9.4.8 REST OF ASIA-PACIFIC 168
9.5 REST OF THE WORLD 171
9.5.1 DRIVER 171
9.5.1.1 Increasing disposable income drives steady growth in palatability enhancers in RoW region 171
9.5.2 BRAZIL 181
9.5.2.1 Bovine meat export demand promotes growth of animal palatability enhancers & modifiers 181
9.5.3 ARGENTINA 184
9.5.3.1 Increasing meat production encourages the growth of the palatability enhancers & modifiers market 184
9.5.4 SOUTH AFRICA 187
9.5.5 EGYPT 190
9.5.6 OTHER COUNTRIES IN ROW 193

10 COMPETITIVE LANDSCAPE 196
10.1 INTRODUCTION 197
10.1.1 KEY MARKET STRATEGIES 197
10.2 MERGERS & ACQUISITIONS 200
10.3 EXPANSIONS 202
10.4 NEW PRODUCT DEVELOPMENTS & OTHER DEVELOPMENTS 204

11 COMPANY PROFILES 206 (Company at a Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments)*
11.1 ASSOCIATED BRITISH FOODS PLC 206
11.2 DIANA GROUP 208
11.3 E. I. DUPONT 211
11.4 ELI LILLY AND COMPANY 214
11.5 ENSIGN-BICKFORD INDUSTRIES INC. 218
11.6 FERRER 220
11.7 KEMIN EUROPA 223
11.8 KENT FEEDS INC. 227
11.9 KERRY GROUP PLC 230
11.10 TANKE INTERNATIONAL GROUP 233

*Details on company at a glance, recent financials, products & services, strategies & insights, & recent developments might not be captured in case of unlisted companies.

LIST OF TABLES

TABLE 1 ANIMAL PALATABILITY ENHANCERS & MODIFIERS MARKET ESTIMATION 26
TABLE 2 TASTE BUDS IN ANIMALS 56
TABLE 3 PALATABILITY ENHANCERS & MODIFIERS MARKET SIZE, BY CATEGORY, 2012-2019 ($MILLION) 71
TABLE 4 FEED FLAVORS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 74
TABLE 5 FEED SWEETENERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 77
TABLE 6 FEED TEXTURANTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 80
TABLE 7 ANIMAL PALATABILITY ENHANCERS & MODIFIERS MARKET SIZE, BY LIVESTOCK, 2012-2019 ($MILLION) 83
TABLE 8 SWINE ANIMAL PALATABILITY ENHANCERS & MODIFIERS MARKET SIZE, BY GEOGRAPHY, 2012-2019 ($MILLION) 85
TABLE 9 POULTRY ANIMAL PALATABILITY ENHANCERS & MODIFIERS MARKET SIZE, BY GEOGRAPHY, 2012-2019 ($MILLION) 86
TABLE 10 CATTLE FEED: PALATABILITY ENHANCERS & MODIFIERS MARKET SIZE, BY GEOGRAPHY, 2012-2019 ($MILLION) 88
TABLE 11 AQUACULTURE: ANIMAL PALATABILITY ENHANCERS & MODIFIERS MARKET SIZE, BY GEOGRAPHY, 2012-2019 ($MILLION) 89
TABLE 12 PET FEED: PALATABILITY ENHANCERS & MODIFIERS MARKET SIZE, BY GEOGRAPHY, 2012-2019 ($MILLION) 91
TABLE 13 OTHER FEED: PALATABILITY ENHANCERS MARKET SIZE, BY GEOGRAPHY, 2012-2019 ($MILLION) 92
TABLE 14 ANIMAL PALATABILITY ENHANCERS & MODIFIERS MARKET SIZE, BY GEOGRAPHY, 2012-2019 ($MILLION) 95
TABLE 15 FEED FLAVORS MARKET SIZE, BY GEOGRAPHY, 2012-2019 ($MILLION) 96
TABLE 16 FEED SWEETENERS MARKET SIZE, BY GEOGRAPHY, 2012-2019 ($MILLION) 97
TABLE 17 FEED TEXTURANTS MARKET SIZE, BY GEOGRAPHY, 2012-2019 ($MILLION) 98
TABLE 18 NORTH AMERICA: ANIMAL PALATABILITY ENHANCERS & MODIFIERS MARKET SIZE, BY CATEGORY, 2012-2019 ($MILLION) 99
TABLE 19 NORTH AMERICA: ANIMAL PALATABILITY ENHANCERS & MODIFIERS, BY TYPE, 2012-2019 ($MILLION) 100
TABLE 20 NORTH AMERICA: ANIMAL PALATABILITY ENHANCERS & MODIFIERS MARKET SIZE, BY COUNTRY, 2012-2019 ($MILLION) 101
TABLE 21 NORTH AMERICA: FEED FLAVORS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 102
TABLE 22 NORTH AMERICA: FEED FLAVORS MARKET SIZE, BY COUNTRY 2012-2019 ($MILLION) 103
TABLE 23 NORTH AMERICA: FEED SWEETENERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 104
TABLE 24 NORTH AMERICA: FEED SWEETENERS MARKET SIZE, BY COUNTRY, 2012-2019 ($MILLION) 105
TABLE 25 NORTH AMERICA: FEED TEXTURANTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 106
TABLE 26 NORTH AMERICA: FEED TEXTURANTS MARKET SIZE, BY COUNTRY, 2012-2019 ($MILLION) 107
TABLE 27 NORTH AMERICA: ANIMAL PALATABILITY ENHANCERS & MODIFIERS MARKET SIZE, BY LIVESTOCK, 2012-2019 ($MILLION) 108
TABLE 28 U.S.: FEED FLAVORS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 109
TABLE 29 U.S.: FEED SWEETENERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 110
TABLE 30 U.S.: FEED TEXTURANTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 111
TABLE 31 CANADA: FEED FLAVORS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 112
TABLE 32 CANADA: FEED SWEETENERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 113
TABLE 33 CANADA: FEED TEXTURANTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 114
TABLE 34 MEXICO: FEED FLAVORS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 115
TABLE 35 MEXICO: FEED SWEETENERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 116
TABLE 36 MEXICO: FEED TEXTURANTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 117
TABLE 37 EUROPE: ANIMAL PALATABILITY ENHANCERS & MODIFIERS MARKET SIZE, BY CATEGORY, 2012-2019 ($MILLION) 118
TABLE 38 EUROPE: ANIMAL PALATABILITY ENHANCERS & MODIFIERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 119
TABLE 39 EUROPE: ANIMAL PALATABILITY ENHANCERS & MODIFIERS MARKET SIZE, BY COUNTRY, 2012-2019 ($MILLION) 120
TABLE 40 EUROPE: FEED FLAVORS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 121
TABLE 41 EUROPE: FEED FLAVORS MARKET SIZE, BY COUNTRY, 2012-2019 ($MILLION) 122
TABLE 42 EUROPE: FEED SWEETENERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 123
TABLE 43 EUROPE: FEED SWEETENERS MARKET SIZE, BY COUNTRY, 2012-2019 ($MILLION) 124
TABLE 44 EUROPE: FEED TEXTURANTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 125
TABLE 45 EUROPE: FEED TEXTURANTS MARKET SIZE, BY COUNTRY, 2012-2019 ($MILLION) 126
TABLE 46 EUROPE: ANIMAL PALATABILITY ENHANCERS & MODIFIERS MARKET SIZE, BY LIVESTOCK, 2012-2019 ($MILLION) 127
TABLE 47 GERMANY: FEED FLAVORS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 128
TABLE 48 GERMANY: FEED SWEETENERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 129
TABLE 49 GERMANY: FEED TEXTURANTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 130
TABLE 50 FRANCE: FEED FLAVORS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 131
TABLE 51 FRANCE: FEED SWEETENERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 132
TABLE 52 FRANCE: FEED TEXTURANTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 133
TABLE 53 U.K.: FEED FLAVORS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 134
TABLE 54 U.K.: FEED SWEETENERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 135
TABLE 55 U.K.: FEED TEXTURANTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 136
TABLE 56 ITALY: FEED FLAVORS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 137
TABLE 57 ITALY: FEED SWEETENERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 138
TABLE 58 ITALY: FEED TEXTURANTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 139
TABLE 59 SPAIN: FEED FLAVORS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 140
TABLE 60 SPAIN: FEED SWEETENERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 141
TABLE 61 SPAIN: FEED TEXTURANTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 142
TABLE 62 REST OF EUROPE: FEED FLAVORS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 143
TABLE 63 REST OF EUROPE: FEED SWEETENERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 144
TABLE 64 REST OF EUROPE: FEED TEXTURANTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 145
TABLE 65 ASIA-PACIFIC: ANIMAL PALATABILITY ENHANCERS & MODIFIERS MARKET SIZE, BY CATEGORY, 2012-2019 ($MILLION) 146
TABLE 66 ASIA-PACIFIC: ANIMAL PALATABILITY ENHANCERS & MODIFIERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 147
TABLE 67 ASIA-PACIFIC: ANIMAL PALATABILITY ENHANCERS & MODIFIERS MARKET SIZE, BY COUNTRY, 2012-2019 ($MILLION) 148
TABLE 68 ASIA-PACIFIC: ANIMAL PALATABILITY ENHANCERS & MODIFIERS MARKET SIZE, BY LIVESTOCK, 2012-2019 ($MILLION) 149
TABLE 69 CHINA: FEED FLAVORS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 150
TABLE 70 CHINA: FEED SWEETENERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 151
TABLE 71 CHINA: FEED TEXTURANTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 152
TABLE 72 JAPAN: FEED FLAVORS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 153
TABLE 73 JAPAN: FEED SWEETENERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 154
TABLE 74 JAPAN: FEED TEXTURANTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 155
TABLE 75 INDIA: FEED FLAVORS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 156
TABLE 76 INDIA: FEED SWEETENERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 157
TABLE 77 INDIA: FEED TEXTURANTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 158
TABLE 78 THAILAND: FEED FLAVORS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 159
TABLE 79 THAILAND: FEED SWEETENERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 160
TABLE 80 THAILAND: FEED TEXTURANTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 161
TABLE 81 VIETNAM: FEED FLAVORS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 162
TABLE 82 VIETNAM: FEED SWEETENERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 163
TABLE 83 VIETNAM: FEED TEXTURANTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 164
TABLE 84 INDONESIA: FEED FLAVORS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 165
TABLE 85 INDONESIA: FEED SWEETENERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 166
TABLE 86 INDONESIA: FEED TEXTURANTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 167
TABLE 87 *REST OF ASIA-PACIFIC: FEED FLAVORS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 168
TABLE 88 REST OF ASIA-PACIFIC: FEED SWEETENERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 169
TABLE 89 REST OF ASIA-PACIFIC: FEED TEXTURANTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 170
TABLE 90 ROW: ANIMAL PALATABILITY ENHANCERS & MODIFIERS MARKET SIZE, BY CATEGORY, 2012-2019 ($MILLION) 171
TABLE 91 ROW: ANIMAL PALATABILITY ENHANCERS & MODIFIERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 172
TABLE 92 ROW: ANIMAL PALATABILITY ENHANCERS & MODIFIERS MARKET SIZE, BY COUNTRY, 2012-2019 ($MILLION) 173
TABLE 93 ROW: FEED FLAVORS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 174
TABLE 94 ROW: FEED FLAVORS MARKET SIZE, BY COUNTRY, 2012-2019 ($MILLION) 175
TABLE 95 ROW: FEED SWEETENERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 176
TABLE 96 ROW: FEED SWEETENERS MARKET SIZE, BY COUNTRY, 2012-2019 ($MILLION) 177
TABLE 97 ROW: FEED TEXTURANTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 178
TABLE 98 ROW: FEED TEXTURANTS MARKET SIZE, BY COUNTRY, 2012-2019 ($MILLION) 179
TABLE 99 ROW: ANIMAL PALATABILITY ENHANCERS & MODIFIERS MARKET SIZE, BY LIVESTOCK, 2012-2019 ($MILLION) 180
TABLE 100 BRAZIL: FEED FLAVORS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 181
TABLE 101 BRAZIL: FEED SWEETENERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 182
TABLE 102 BRAZIL: FEED TEXTURANTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 183
TABLE 103 ARGENTINA: FEED FLAVORS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 184
TABLE 104 ARGENTINA: FEED SWEETENERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 185
TABLE 105 ARGENTINA: FEED TEXTURANTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 186
TABLE 106 SOUTH AFRICA: FEED FLAVORS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 187
TABLE 107 SOUTH AFRICA: FEED SWEETENERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 188
TABLE 108 SOUTH AFRICA: FEED TEXTURANTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 189
TABLE 109 EGYPT: FEED FLAVORS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 190
TABLE 110 EGYPT: FEED SWEETENERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 191
TABLE 111 EGYPT: FEED TEXTURANTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 192
TABLE 112 OTHER COUNTRIES IN ROW: FEED FLAVORS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 193
TABLE 113 OTHER COUNTRIES IN ROW: FEED SWEETENERS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 194
TABLE 114 OTHER COUNTRIES IN ROW: FEED TEXTURANTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 195
TABLE 115 MERGERS & ACQUISITIONS, 2010-2014 200
TABLE 116 EXPANSION, 2011-2014 202
TABLE 117 NEW PRODUCT DEVELOPMENTS & OTHER DEVELOPMENTS, 2011-2014 204
TABLE 118 ABF: PRODUCTS &THEIR DESCRIPTION 207
TABLE 119 DIANA: PRODUCTS &THEIR DESCRIPTION 209
TABLE 120 DUPONT: PRODUCT & ITS DESCRIPTION 212
TABLE 121 ELI LILLY AND COMPANY: PRODUCTS & THEIR DESCRIPTION 215
TABLE 122 FERRER: PRODUCTS & THEIR DESCRIPTION 221
TABLE 123 KEMIN: PRODUCTS & THEIR DESCRIPTION 224
TABLE 124 KENT FEEDS: PRODUCTS & THEIR DESCRIPTION 228
TABLE 125 KERRY: PRODUCTS & THEIR DESCRIPTION 231
TABLE 126 TANKE: PRODUCTS & THEIR DESCRIPTION 234

LIST OF FIGURES

FIGURE 1 RESEARCH METHODOLOGY 22
FIGURE 2 ANIMAL PALATABILITY ENHANCERS & MODIFIERS: MARKET SIZE ESTIMATION METHODOLOGY 24
FIGURE 3 ANIMAL PALATABILITY ENHANCERS & MODIFIERS MARKET SHARE (BY VALUE), 2013 30
FIGURE 4 ANIMAL PALATABILITY ENHANCERS & MODIFIERS MARKET SEGMENTATION 32
FIGURE 5 ANIMAL PALATABILITY ENHANCERS & MODIFIERS MARKET SIZE, 2013 ($MILLION) 33
FIGURE 6 ASIA-PACIFIC: ANIMAL PALATABILITY ENHANCERS & MODIFIERS MARKET SHARE, 2013 ($MILLION) 34
FIGURE 7 ANIMAL PALATABILITY ENHANCERS & MODIFIERS MARKET SHARE, BY GEOGRAPHY, 2013 ($MILLION) 35
FIGURE 8 ANIMAL PALATABILITY ENHANCERS & MODIFIERS MARKET SIZE, BY COUNTRY, 2013 ($MILLION) 36
FIGURE 9 ANIMAL PALATABILITY ENHANCERS & MODIFIERS MARKET SIZE, BY LIVESTOCK, 2013 ($MILLION) 37
FIGURE 10 ANIMAL FEED MARKET SIZE, BY LIVESTOCK 2013 (MILLION METRIC TONS) 38
FIGURE 11 ANIMAL FEED MARKET SHARE, BY LIVESTOCK, (VOLUME), 2013 39
FIGURE 12 TYPES OF PALATABILITY ENHANCERS 44
FIGURE 13 ANIMAL PALATABILITY ENHANCERS: MANUFACTURING & DISTRIBUTION CHANNELS 46
FIGURE 14 ANIMAL PALATABILITY ENHANCERS & MODIFIERS: MARKET SHARE ANALYSIS, BY COMPANY, 2013 47
FIGURE 15 SENSORY & METABOLIC INPUTS FOR PALATABILITY PERCEPTION 57
FIGURE 16 SCHEMATIC DIAGRAM OF THE RESPONSE OF THE SENSES TO FEED CHARACTERISTICS 58
FIGURE 17 IMPACT ANALYSIS OF DRIVERS & RESTRAINTS IN ANIMAL PALATABILITY ENHANCERS & MODIFIERS MARKET 64
FIGURE 18 ANIMAL PALATABILITY ENHANCERS & MODIFIERS: PORTER’S FIVE FORCES MODEL 66
FIGURE 19 ANIMAL PALATABILITY ENHANCERS & MODIFIERS MARKET SHARE (VALUE), BY GROWTH STRATEGY, 2009-2014 198
FIGURE 20 ANIMAL PALATABILITY & MODIFIERS ENHANCERS, KEY DEVELOPMENTS, 2009-2014 199


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