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Gardens and gardening are changing. Gardens are shrinking and becoming more urban, while gardening is increasingly motivated by a variety of diverse factors, ranging from environmentalism and communitarianism to gastronomy. All of this is having an impact on the gardening market, with products that make gardening more convenient and accessible growing in popularity. Smartphones and social media are also beginning to play a more important role, particularly among younger gardeners.Gardening: Category Overview global briefing offers the big picture view of the size and shape of the Home and Garden market. The report delivers strategic insight into some of the key areas of the market, including emerging regions, countries and categories, as well as pressing industry issues and white spaces. It identifies opportunities,†analyses leading companies and brands, and offers analysis of major factors influencing the market. Forecasts illustrate how the market is set to change and criteria for successProduct coverage: Gardening, Home Furnishings, Home Improvement, Homewares. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?* Get a detailed picture of the Home and Garden market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the marketís major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.
IntroductionGlobal Trends in GardeningRegional VariationsPPT Template April 2011Future DirectionsConclusions