Global IoT in Agriculture Market - Analysis & Forecast- 2016 to 2022 (Focus on System Components; Tracking & Positioning, Monitoring & Detection, Telematics, Cloud Computing, Application & Region)

 Published On: Mar, 2017 |    No of Pages: 162 |  Published By: BIS Research | Format: PDF
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Agriculture, being one of the most significant economic activities of a country, has gradually evolved from manual occupation to a highly mechanized practice in every aspect, including the data management practises. Reducing the technologies involved and the ease of their integration with the other devices is important to obtain a viable IoT system. Owing to the increasing emphasis on food security, growing adoption of ICT in agriculture, need of data management in agriculture, and growing popularity of UAVs & drones and precision agriculture, the IoT in agriculture market is expected to grow at a CAGR of over 16% in terms of market value through 2016 to 2022.

The report is a compilation of the different systems, components, and applications of global IoT in agriculture market, including market breakdown by the application type, system type, and different geographical areas. Herein the revenue generated from each application type, namely:  yield monitoring, variable rate application, filed mapping, soil monitoring, crop scouting, precision irrigation, and livestock management; and system component type, namely: tracking & positioning systems (GPS Devices, Radio Frequency Indentification (RFID)), monitoring & detection systems (sensors, UAVs/ drones, autonomous vehicles & tractors), telematics systems (network communication technologies & standards & protocols), and cloud computing devices is tracked to calculate the overall market size. While highlighting the key driving and restraining forces for this market, the report also provides a detailed summary of the IoT in agriculture market. It also includes the key participants involved in the industry at the relevant sections.

The report addresses the following questions about the global IoT in agriculture market:
• What are the different factors driving the market and how will the impact of those drivers change through the forecast period?
• What are the major factors challenging the growth of global IoT in agriculture market and how can they be addressed throughout the forecast period?
• How will the market players leverage on key developments such as acquisitions, partnerships, and product launches among others?
• Which region will lead the global IoT in agriculture market by the end of the forecast period?
• How much is the revenue generated by the key system components across different geographies?
• What are the prevalent application types and what is the market size for each of them?
• What are the prevalent systems and the components used in these systems and what is the market size for each of them?
• How will the overall competitive rivalry in the market evolve through the forecast period?

The report puts special emphasis on the market share of the system types in different geographies in IoT in agriculture market, owing to the increasing adoption of IoT technologies and techniques in agricultural activities. In spite of this, due to the lack of awareness in emerging economies, requirement of huge capital investment, lack of infrastructure and government support, a majority of potential new entrants resist from adopting IoT in agriculture and related technologies. The report further includes a thorough analysis of the impact of the five major forces to understand the overall attractiveness of the industry. This segment also focuses on key restraints and government framework regulating the IoT in agriculture market.

The competitive landscape segment provides a holistic view of the key strategies & developmental activities of the recent years.

The most often used strategy for developing a better hold on to the market has been through product launches, followed by business expansion strategies. Moreover, the company profile section highlights significant information about the key companies involved along with their financial positions and proper analysis of each company’s strengths, weaknesses, opportunities and threats.

Further, the report includes a comprehensive analysis of the geographical split into North America, Europe, Asia-Pacific (APAC), and Rest of the World (R.O.W.). Each geographical region analysis details the individual push and pull forces in addition to the key players from that particular region. The prominent players operating in the global IoT in agriculture market are AGCO Corporation, CNH Industrial, John Deere & Company, Lindsay Corporation, Raven Industries, and Trimble Navigation among others.
Executive Summary 13
1 Report Scope & Methodology 19
1.1 Scope of the Report 19
1.2 The IoT in Agriculture Market Research Methodology 20
1.2.1 Assumptions & Limitations 21
1.2.2 Primary Data Sources 21
1.2.3 Secondary Data Sources 22
2 Industry Analysis 23
2.1 Technology Transformation 23
2.2 IoT in Agriculture Ecosystem 24
2.3 Key Restraints in the IoT in Agriculture Market 26
2.4 Regulatory Framework Governing the IoT in Agriculture Market 28
3 Market Dynamics 30
3.1 Market Drivers 31
3.1.1 Increasing Emphasis on Food Security 31
3.1.2 Growing Adoption of ICT in Agriculture 32
3.1.3 Adoption of UAVs and Drones in Agriculture Applications 33
3.1.4 Growing Popularity of Precision Agriculture 34
3.1.5 Need of Data Management in Agriculture 34
3.2 Market Restraints 36
3.2.1 Huge Capital Investment 36
3.2.2 Lack of Awareness in Emerging Economies 37
3.2.3 Lack of Infrastructure 37
3.2.4 Data Accuracy and Reliability 38
3.2.5 Lack of Government Support 38
3.3 Market Opportunities 39
3.3.1 Opportunities in Developing Countries 39
3.3.2 Expansion of Smartphone Technology 39
4 Competitive Landscape 41
4.1 Key Market Developments & Strategies 41
4.1.1 Mergers & Acquisitions 43
4.1.2 Partnerships, Collaborations & Joint Ventures 47
4.1.3 Product Launches 52
4.1.4 Business Expansion 57
4.1.5 Others (Awards & Recognitions) 61
4.2 Industry Attractiveness 62
4.2.1 Threat of New Entrants 63
4.2.2 Bargaining Power of Buyers 64
4.2.3 Bargaining Power of Suppliers 66
4.2.4 Threat from Substitutes 67
4.2.5 Intensity of Competitive Rivalry 68
5 Global IoT in Agriculture Market by System 70
5.1 Assumptions & Limitations for Analysis and Forecast of the Global IoT in Agriculture Market 70
5.2 Market Overview 71
5.3 Tracking & Positioning Systems 73
5.3.1 GNSS/GPS Devices 74
5.3.2 RFID 75
5.4 Monitoring & Detection Systems 76
5.4.1 Wireless Sensor Network 77
5.4.2 UAVs/ Drones 80
5.4.3 Auto-steering & Autonomous Vehicles 83
5.5 Telematics Systems 84
5.5.1 Network Communication Technologies 84
5.5.2 Standards & Protocols 86
5.6 Cloud Computing 87
6 IoT in Agriculture Market By Application 89
6.1 Yield Monitoring 91
6.2 Variable Rate Application 92
6.3 Field Mapping 94
6.4 Soil Monitoring 95
6.5 Crop Scouting 96
6.6 Precision Irrigation 97
6.7 Livestock Management 98
6.8 Others 99
7 IoT in Agriculture Market by Geography 100
7.1 North America 102
7.1.1 The U.S. 104
7.1.2 Others 105
7.2 Europe 106
7.2.1 Germany 107
7.2.2 The U.K. 108
7.2.3 France 108
7.2.4 Rest of the Europe 109
7.3 Asia Pacific 110
7.3.1 Japan 111
7.3.2 China 112
7.3.3 India 112
7.3.4 Rest of APAC 113
7.4 Rest of the World 114
7.4.1 Middle East & Africa 115
7.4.2 South America 116
8 Company Profiles 117
8.1 AGCO Corporation 117
8.1.1 Company Overview 117
8.1.2 Financials 118
8.1.2.1 Financial Summary 119
8.1.3 SWOT Analysis 120
8.2 Agribotix 121
8.2.1 Company Overview 121
8.3 AG Junction 122
8.3.1 Company Overview 122
8.3.2 Financials 123
8.3.2.1 Financial Summary 124
8.3.3 SWOT Analysis 125
8.4 AG Leader Technology 126
8.4.1 Company Overview 126
8.5 AG-NAV INC. 127
8.5.1 Company Overview 127
8.6 aWhere 128
8.6.1 Company Overview 128
8.7 CNH Industrial 129
8.7.1 Company Overview 129
8.7.2 Financials 130
8.7.2.1 Financial Summary 131
8.7.3 SWOT Analysis 132
8.8 John Deere & Company 133
8.8.1 Company Overview 133
8.8.2 Financials 134
8.8.2.1 Financial Summary 135
8.8.3 SWOT Analysis 136
8.9 Farmers Edge 137
8.9.1 Company Overview 137
8.10 Lindsay Corporation 138
8.10.1 Company Overview 138
8.10.2 Financials 139
8.10.2.1 Financial Summary 140
8.10.3 SWOT Analysis 141
8.11 Monsanto 142
8.11.1 Company Overview 142
8.11.2 Financials 143
8.11.2.1 Financial Summary 144
8.11.3 SWOT Analysis 145
8.12 Precision Hawk 146
8.12.1 Company Overview 146
8.13 Raven Industries 147
8.13.1 Company Overview 147
8.13.2 Financials 148
8.13.2.1 Financial Summary 149
8.13.3 SWOT Analysis 150
8.14 Semios Technologies 151
8.14.1 Company Overview 151
8.15 SST Development Group Inc. 152
8.15.1 Company Overview 152
8.16 TeeJet Technologies 153
8.16.1 Company Overview 153
8.17 Topcon 154
8.17.1 Company Overview 154
8.17.2 Financials 155
8.17.2.1 Financial Summary 156
8.17.3 SWOT Analysis 157
8.18 Trimble Navigation 158
8.18.1 Company Overview 158
8.18.2 Financials 159
8.18.2.1 Financial Summary 160
8.18.3 SWOT Analysis 161

List of Tables

Table 2.1 Key Players in IoT in Agriculture Market 25
Table 2.2 Key Consortiums in IoT in Agriculture Market 28
Table 3.1 Present & Estimated Change in the Population in the Ten Most Populous Countries 31
Table 4.1 Key Mergers & Acquisitions (2014-16) 43
Table 4.2 Key Partnerships & Collaborations (2014-16) 47
Table 4.3 Key Launch Activities (2015-16) 52
Table 4.4 Key Business Expansion Activities (2015-16) 58
Table 4.5 Analysing the Threat of New Entrants 63
Table 4.6 Analysing Bargaining Power of Buyers 65
Table 4.7 Analysing the Bargaining Power of Suppliers 66
Table 4.8 Analysing the Threat from Substitutes 67
Table 4.9 Analysing the Intensity of Competitive Rivalry 68
Table 5.1 Global IoT in Agriculture Market by System, 2016-2022 72
Table 5.2 Market Players Providing GNSS/GPS Devices 74
Table 5.3 Developments Pertaining to Tracking and Positioning System in IoT in Agriculture Market 76
Table 5.4 Types of Sensors Used in Agriculture 78
Table 5.5 Market Players Providing Sensing Devices 79
Table 5.6 Developments Pertaining to Sensors in IoT in Agriculture Market 80
Table 5.7 Developments Pertaining to UAV in IoT in Agriculture Market 82
Table 5.8 Examples of Network Connections 85
Table 6.1 Global IoT in Agriculture Market by Application, 2016-2022 90
Table 6.2 Market Players Providing Yield Monitoring Products 92
Table 6.3 Market Players Providing VRA Products 93
Table 6.4 Market Players Providing Farm Mapping Products 94
Table 6.5 Market Players Providing Soil Monitoring Solutions 95
Table 6.6 Market Players Providing Crop Scouting Solutions 96
Table 6.7 Market Players Providing Precision Irrigation Products 97
Table 7.1 Global IoT in Agriculture Market by Geography, 2016-2022 101
Table 7.2 North America IoT in Agriculture Market by Country, 2016-2022 104
Table 7.3 Europe IoT in Agriculture Market by Country, 2016-2022 107
Table 7.4 Population Estimation of APAC 110
Table 7.5 APAC IoT in Agriculture Market by Country, 2016-2022 111
Table 7.6 R.O.W. IoT in Agriculture Market by Country, 2016-2022 115

List of Figures

Figure 1 Global IoT in Agriculture Market Snapshot 14
Figure 2 Global IoT in Agriculture Market by Application, 2016 and 2022 15
Figure 3 IoT in Agriculture Market by System (%) 2016 and 2022 16
Figure 4 IoT in Agriculture Market by Geography, 2016 and 2022 17
Figure 1.1 The IoT in Agriculture Market Scope 19
Figure 1.2 Top Down-Bottom Approach for Market Estimation 20
Figure 2.1 Technology Transformation in IoT in Agriculture 23
Figure 2.2 IoT in Agriculture Ecosystem 24
Figure 2.3 Key Restraints in the IoT in Agriculture Market 26
Figure 3.1 Market Dynamics 30
Figure 3.2 Impact Analysis of Drivers 31
Figure 3.3 Role of ICT in Agriculture 33
Figure 3.4 Need of Data Management by IoT 35
Figure 3.5 Impact Analysis of Restraints 36
Figure 3.6 Applications of Smartphones in Agriculture 40
Figure 4.1 Strategies Adopted by the Key Players 41
Figure 4.2 Share of Key Market Strategies & Developments 42
Figure 4.3 Porter’s Five Forces Analysis for the IoT in Agriculture Market 62
Figure 5.1 Global IoT in Agriculture Market by Systems 71
Figure 5.2 IoT in Agriculture Market by Systems, 2016 & 2022 72
Figure 5.3 Tracking & Positioning Systems by Geography 73
Figure 5.4 Drawback of Using RFID System on Cattle 75
Figure 5.5 Monitoring & Detection Systems by Geography 77
Figure 5.6 Challenges During Sensor Deployment 79
Figure 5.7 Advantages of UAVs/ Drones over Aerial Imaging Systems 81
Figure 5.8 Telematics Systems by Geography 84
Figure 5.9 Challenges During Network Deployment 86
Figure 5.10 Cloud Computing Systems by Geography 87
Figure 5.11 Applications of Agricultural Information Cloud 88
Figure 6.1 Global IoT in Agriculture Market by Application 89
Figure 6.2 IoT in Agriculture Market by Application, 2016 & 2022 90
Figure 7.1 IoT in Agriculture Market- Geographic Snapshot, 2016 100
Figure 7.2 Global IoT in Agriculture Market Size by Geography, 2016 & 2022 101
Figure 7.3 Prevalence of Food Insecurity in the U.S., 2015 102
Figure 7.4 North America IoT in Agriculture Market ($Million) by Country, 2016-2022 103
Figure 7.5 Europe IoT in Agriculture Market Size ($Million) by Country, 2016-2022 106
Figure 7.6 APAC IoT in Agriculture Market Size ($Million) by Country, 2016-2022 110
Figure 7.7 R.O.W. IoT in Agriculture Market Size ($Million) by Country, 2016-2022 114
Figure 8.1 AGCO Corporation: Overall Financials, 2013-15 118
Figure 8.2 AGCO Corporation: Geographic Revenue Mix, 2013-15 118
Figure 8.3 AGCO Corporation: Business Revenue Mix, 2013-15 119
Figure 8.4 AG Junction: Overall Financials, 2013-15 123
Figure 8.5 AG Junction: Geographic Revenue Mix, 2014-15 123
Figure 8.6 CNH Industrial: Overall Financials, 2013-15 130
Figure 8.7 CNH Industrial: Geographical Revenue Mix, 2013-15 130
Figure 8.8 CNH Industrial: Business Revenue Mix, 2013-15 131
Figure 8.9 Deere & Co.: Overall Financials, 2014-2016 134
Figure 8.10 Deere & Co.: Geographical Revenue Mix, 2014-16 134
Figure 8.11 Deere & Co.: Business Revenue Mix, 2014-16 135
Figure 8.12 Lindsay Corporation: Overall Financials, 2014-16 139
Figure 8.13 Lindsay Corporation: Geographical Revenue Mix, 2014-16 139
Figure 8.14 Lindsay Corporation: Business Revenue Mix, 2014-16 140
Figure 8.15 Monsanto: Overall Financials, 2014-16 143
Figure 8.16 Monsanto: Geographical Revenue Mix, 2014-16 143
Figure 8.17 Monsanto: Business Revenue Mix, 2014-16 144
Figure 8.18 Raven: Overall Financials, 2013-15 148
Figure 8.19 Raven: Business Revenue Mix, 2013-15 148
Figure 8.20 Raven: Geographic Revenue Mix, 2013-15 149
Figure 8.21 Topcon: Overall Financials, 2013-15 ($Million) 155
Figure 8.22 Topcon: Business Revenue Mix, 2013-15 ($Million) 155
Figure 8.23 Topcon: Geographic Revenue Mix, 2013-15 ($Million) 156
Figure 8.24 Trimble: Overall Financials, 2014-16 159
Figure 8.25 Trimble: Geographical Revenue Mix, 2014-16 159
Figure 8.26 Trimble: Business Revenue Mix, 2014-16 160

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