Wine Industry In India (2011-15)

 Published On: Jun, 2012 |    No of Pages: 54 |  Published By: IS Advisors | Format: PDF
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EXECUTIVE SUMMARY

Wine is a rapidly growing category within the Indian alcohol industry. With urbanization and hedonism emerging in the Indian consumer, wine is one of the new categories that have grown immensely. With increased focus from governments, both state and central, as well as a widening base of producers in states such as Maharashtra, there is wider visibility and availability of wines throughout the country as well as widening price points and product types within the wine category. 

Trends in the Industry

• Wine Tourism

• Wine & Women

• New Fruity Concepts

• Wine as an investment class

• Beyond the metro’s

With rising awareness and social acceptability of wine, government support along with growing disposable income, the demand for wine is on a spurt in India. After facing problems in the last few years, the industry is all set to meet the burgeoning demand that favorable demographics and changing lifestyles have brought. 

Indian Wine industry currently pegged at USD 352 million in FY11 is stated to grow at a CAGR of 35% to reach USD 1169 million by 2015. The wine industry has once again geared up for a take-off with rising government focus on various issues faced by the players.

SCOPE OF THE REPORT


• Indian Wine Industry at a glance

• Emerging trends in the industry like wine tourism, fruity concepts, wine clubs etc

• Demand Supply scenario encompassing domestic production and import numbers and projections 

• Factors driving growth, Issues & Challenges

• Government Regulations & Initiatives in Indian market

• Major players

• Forecasts


REASONS TO BUY

• To understand the various factors which are fuelling the growth and those which are/will be critical for the industry performance in the near term

• Comprehensive report covering all the aspects required to understand the industry performance and future prospects.

• The report elucidates the current market scenario of the industry and forecasts key parameters which helps to anticipate the industry performance 


1. OVERVIEW

1.1 STRUCTURE OF THE INDUSTRY

1.2 CATEGORIES OF WINE

1.3 WINE MAKING PROCESS

2. DEMAND-SUPPLY SCENARIO

3. INDUSTRY GROWTH DRIVERS

3.1 Cultural Shift

3.2 Growing Awareness

3.3 Making wine a new experience!

3.4 Sales through Retail Chains

3.5 Governmental Support

4. EMERGING TRENDS IN THE INDUSTRY

4.1 Wine Tourism

4.2 Women & Wine

4.3 Wine: An Investment Class

4.4 Beyond the metro’s

4.5 New Fruity Concepts

4.6 Wine Clubs

5. GOVERNMENT REGULATIONS & INITIATIVES

6. SWOT ANALYSIS

6.1 STRENGTHS

6.1.1 Outsized Young customer base

6.1.2 Huge raw material base

6.1.3 Health Benefits

6.2 WEAKNESS

6.2.1 Lack of organized supply chain & infrastructure

6.2.2 Wedged in licenses & regulations

6.2.3 Advertisement Restrictions

6.2.4 High on Capital

6.3 OPPORTUNITIES

6.3.1 Rising Middle Class

6.3.2 Surge in disposable incomes

6.3.3 Low Per Capita Consumption

6.3.4 India’s Export Potential!

6.3 THREATS

6.3.1 Religious Influence

6.3.2 Competition

7. PORTERS 5 FORCES

7.1 Bargaining power of buyers

7.2 Bargaining power of suppliers

7.3 Threat of substitutes

7.4 Rivalry among existing players

7.5 Threat of new entrants

8. KEY PLAYERS

8.1 CHATEAU INDAGE

8.2 SULA VINEYARDS

8.3 GROVER VINEYARDS

9. THE HERFINDAHL-HIRSCHMAN INDEX

10. INDUSTRY PERFORMANCE

11. FORECASTS & OUTLOOK

12. ANNEXURE


LIST OF FIGURES & TABLES

Figure 1 Indian Alcohol Industry- Segmentation

Figure 2 Indian Wine Industry- Market Size (USD Mn, FY10-FY15E)

Figure 3 Wine Consumption in India  (In Millions, FY04-11)

Figure 4 Wine Consumption in India (In Millions, FY11-15E)

Figure 5 Domestic Wine Production (In Million Litres, FY01-15E)

Figure 6 Wine Imports in India (In Million Litres, FY02-10)

Figure 7 Share of Major Wine Exporters to India

Figure 8 Growth in Indian Wine consumption (FY05-11)

Figure 9  Gender wise growth in wine consumption over 5 years

Figure 10 Liv-ex Fine Wine Index- Returns %

Figure 11 Wine consumption pattern in India

Figure 12 India- % distribution of population (1991-2011)

Figure 13 Area under grape cultivation in India (In Ha, 2005-11)

Figure 14 Number of Middle Class Households (In Millions, Current-2026E)

Figure 15 Per Capita Income India (In INR, 2006-15E)

Figure 16 Per Capita Consumption of Wine (In Litres)

Figure 17 Market Concentration

Figure 18 Household Income Growth

Figure 19 Growth in Middle Class Income

Figure 20 Wine exporting countries

Figure 21 Wine Distribution Modes 

Figure 22 Major Wine Suppliers to India (In 000 Litres, 2002-10)


Table 1 Top wine retail chains in India

Table 2 Nutritional Value of Wine

Table 3 Negotiating leverage of buyers

Table 4 Negotiating leverage of suppliers

Table 5 Threat of substitutes

Table 6 Degree of rivalry

Table 7 Entry Barriers


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