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Southern Company (SO) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.The profile contains critical company information including:- Business description – A detailed description of the company’s operations and business divisions.- Corporate strategy – Analyst’s summarization of the company’s business strategy.- SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.- Company history – Progression of key events associated with the company.- Major products and services – A list of major products, services and brands of the company.- Key competitors – A list of key competitors to the company.- Key employees – A list of the key executives of the company.- Executive biographies – A brief summary of the executives’ employment history.- Key operational heads – A list of personnel heading key departments/functions.- Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company.- Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history.- Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.HighlightsSouthern Company (Southern Company) is a premier energy company which serves the Southeast of the US through its subsidiaries. The company owns electric utilities in four states that include Alabama Power, Georgia Power, Gulf Power and Mississippi Power. It also owns Southern Power, Southern Nuclear, Southern Telecom and SouthernLINC Wireless. The company carries out generation, distribution, marketing and trading of electricity. It supplies electricity to retail customers within its operating region and markets generated power in wholesale markets. The company uses a variety of sources for electricity generation, which include coal, oil and gas, nuclear and hydro. Southern Company is headquartered in Atlanta, Georgia, the US.Southern Company Key Recent DevelopmentsMar 17, 2015: Southern Company CEO receives national award for leading nuclear development with Vogtle constructionMar 17, 2015: NRC Schedules Meeting with Southern and SCANA to Discuss Inspections and Testing of New Nuclear Units at the Vogtle and Summer SitesMar 06, 2015: MISO signs coordination agreement with neighboring systemsFeb 27, 2015: Collaboration Continues Between MISO, Neighboring SystemsFeb 13, 2015: Southern Company may spend over $8bn on Vogtle NPPKey benefits of buying this profile include:You get detailed information about the company and its operations to identify potential customers and suppliers.- The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.- The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.- Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.Gain key insights into the company for academic or business research.- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.Note: Some sections may be missing if data is unavailable for the company
Table of ContentsTable of Contents 2List of Tables 4List of Figures 5Section 1 - About the Company 6Southern Company - Key Facts 6Southern Company - Key Employees 7Southern Company - Key Employee Biographies 9Southern Company - Major Products and Services 10Southern Company - Key Operational Summary 11Southern Company, Share of Installed Capacity by Fuel Type (Power Generation), 2010 11Southern Company - History 12Southern Company - Company Statement 16Southern Company - Locations And Subsidiaries 17Head Office 17Other Locations & Subsidiaries 17Section 2 – Company Analysis 19Southern Company - Business Description 19Southern Company - Corporate Strategy 20Southern Company - SWOT Analysis 21SWOT Analysis - Overview 21Southern Company - Strengths 21Strength - Integrated Operational Network 21Strength - Retail Product and Services 21Strength - Energy Efficient Technologies 21Southern Company - Weaknesses 22Weakness - Lack of Fuel Diversity 22Southern Company - Opportunities 23Opportunity - Global Smart Grid Deployment 23Opportunity - Positive Outlook for Electricity Demand: US Market 23Opportunity - Focus on Renewable Energy 23Southern Company - Threats 24Threat - Environmental Laws and Regulations 24Threat - Nuclear Generation Risk 24Threat - Volatility in Electricity Prices 24Southern Company - Key Competitors 25Section 3 – Company Financial Ratios 26Financial Ratios - Capital Market Ratios 26Financial Ratios - Annual Ratios 27Performance Chart 28Financial Performance 28Financial Ratios - Interim Ratios 29Financial Ratios - Ratio Charts 30Section 4 – Company’s Power Financial Deals and Alliances 31Southern Company, Power, Deals By Year, 2009 to YTD 2015 31Southern Company, Power, Deals By Type, 2009 to YTD 2015 32Southern Company, Clean Technology, Deals By Year, 2009 to YTD 2015 33Southern Company, Clean Technology, Deals By Type, 2009 to YTD 2015 34Southern Company, Recent Deals Summary 35Section 5 – Company’s Recent Developments 36Mar 17, 2015: NRC Schedules Meeting with Southern and SCANA to Discuss Inspections and Testing of New Nuclear Units at the Vogtle and Summer Sites 36Mar 17, 2015: Southern Company CEO receives national award for leading nuclear development with Vogtle construction 37Mar 06, 2015: MISO signs coordination agreement with neighboring systems 38Feb 27, 2015: Collaboration Continues Between MISO, Neighboring Systems 39Feb 13, 2015: Southern Company may spend over $8bn on Vogtle NPP 40Feb 09, 2015: Southern Company elects John D. Johns to board of directors 41Feb 09, 2015: Southern Company assistant treasurer Earl C. Long announces retirement; Todd A. Perkins elected successor 42Feb 04, 2015: Southern Company reports fourth-quarter and full-year 2014 earnings 43Jan 16, 2015: Southern Company announces quarterly dividend 44Jan 08, 2015: Southern Company fourth quarter earnings to be released Feb. 4 45Section 6 – Appendix 46Methodology 46Ratio Definitions 46About GlobalData 50Contact Us 50Disclaimer 50List of TablesSouthern Company, Key Facts 6Southern Company, Key Employees 7Southern Company, Key Employee Biographies 9Southern Company, Major Products and Services 10Southern Company, Share of Installed Capacity by Fuel Type, MW, 2010 11Southern Company, History 12Southern Company, Subsidiaries 17Southern Company, Key Competitors 25Southern Company, Ratios based on current share price 26Southern Company, Annual Ratios 27Southern Company, Interim Ratios 29Southern Company, Power, Deals By Year, 2009 to YTD 2015 31Southern Company, Power, Deals By Type, 2009 to YTD 2015 32Southern Company, Clean Technology, Deals By Year, 2009 to YTD 2015 33Southern Company, Clean Technology, Deals By Type, 2009 to YTD 2015 34Southern Company, Recent Deals Summary 35Currency Codes 46Units 46Capital Market Ratios 46Equity Ratios 47Profitability Ratios 47Cost Ratios 48Liquidity Ratios 48Leverage Ratios 49Efficiency Ratios 49List of FiguresSouthern Company, Share of Installed Capacity by Fuel Type, MW, 2010 11Southern Company, Performance Chart (2010 - 2014) 28Southern Company, Ratio Charts 30Southern Company, Power, Deals By Year, 2009 to YTD 2015 31Southern Company, Power, Deals by Type, 2009 to YTD 2015 32Southern Company, Clean Technology, Deals By Year, 2009 to YTD 2015 33Southern Company, Clean Technology, Deals by Type, 2009 to YTD 2015 34