Software Asset Management Market by Solution (License Management, Audit and Compliance Management, Software Discovery, Optimization, and Metering), Service, Deployment Type, Organization Size, Industry Vertical, and Region - Global Forecast to 2022

 Published On: Mar, 2018 |    No of Pages: 137 |  Published By: MarketsandMarkets | Format: PDF
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Software asset management market is expected to grow at a CAGR of 14.8% during the forecast period

The software asset management market size is expected to grow from USD 1.16 billion in 2017 to USD 2.32 billion by 2022, at a Compound Annual Growth Rate  (CAGR) of 14.8% during the forecast period. The increasing need to manage the life cycle of assets and compliance-readiness are expected to be driving the software asset management market. The lack of awareness of the software asset management solutions and services among the Small and Medium-sized enterprises (SMEs) and budget constraints are expected to be the major restraining factors for the growth of the market.

Software discovery, optimization, and metering solution segment is expected to hold the largest market size during the forecast period

The software discovery, metering, and optimization solution helps organizations analyze, track, and maintain the ever-changing software asset requirements. With the help of these solutions, organizations can improve the efficiency of their software, maintain an ongoing record of their software usage, identify unused license software, and view the task history to know the usage trend analysis. Due to the aforesaid benefits, the organizations adopt the discovery, metering, and optimization solution to ensure compliance, reduce their downtime, and make effective business decisions about their future software spending.

SMEs segment is expected to grow at a higher CAGR during the forecast period

Organizations with employees between 1 and 1,000 are categorized as SMEs. Cost-effectiveness is an important need for small businesses, as they always face constraints in marketing themselves and gaining visibility due to limited budgets. Moreover, the SMEs use software asset management solutions for license management, software discovery, optimization, and metering. Due to the limited budget, the SMEs mostly prefer cloud-based solutions over the on-premises solutions, and this adoption trend is expected to accelerate in the years to come, thereby enabling the cloud deployment type to have a considerable market size during the forecast period. The SMEs segment has a huge potential to flourish in the software asset management market during the forecast period.

Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period

The APAC region is expected to gain major traction in the software asset management market, due to the penetration of several companies in the region. Therefore, software asset management solutions are said to be gaining popularity in the APAC region. Factors such as a huge market potential and the increasing spending capacity of customers have encouraged organizations in this region to expand their reach and rely on different software providers to carry out operations. Additionally, the increasing adoption of cloud and mobile technologies, and the growing trend of outsourcing a few operations to specialist companies have led to the rapid adoption of software asset management solutions in APAC countries, such as India, China, and Australia.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with the key people. The break-up of profiles of primary participants has been given below:

• By Company Type: Tier 1 – 22%, Tier 2 – 41%, and Tier 3 – 37%
• By Designation: C-level – 72%, D-level – 19%, and Others – 9%
• By Region: North America – 64%, Europe – 19%, APAC – 12%, RoW – 5%

The software asset management market comprises major vendors, such as Aspera Technologies (US), BMC Software (US), CA Technologies (US), Certero (UK), Cherwell Software (US), Flexera (US), IBM (US), Ivanti (US), Micro Focus (UK), Microsoft (US), Scalable Software (US), ServiceNow (US), Snow Software (Sweden), and Symantec (US).

Research Coverage

The software asset management market has been segmented by component (solutions and services), deployment type, organization size, industry vertical, and region. The report would help market leaders/new entrants in this market in the following ways:

The report segments the software asset management market comprehensively and provides the closest approximations of the revenue numbers for the overall market and its subsegments. The market numbers have been further split across different industry verticals and regions.

Reasons to Buy the Report

From an insight perspective, this research report focuses on various levels of analysis – market share analysis of the top players and company profiles, which together comprise and discuss basic views on the competitive landscape; the emerging and high-growth segments of the software asset management market; and the high-growth regions and their respective drivers, restraints, challenges, and opportunities.

The report would enrich both established firms as well as new entrants/smaller firms to gauge the pulse of the market, which in turn would help firms in garnering a greater market share.
TABLE OF CONTENTS

1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 13
1.3 MARKET SCOPE 14
1.4 YEARS CONSIDERED FOR THE STUDY 15
1.5 CURRENCY 15
1.6 STAKEHOLDERS 16

2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.1.1 SECONDARY DATA 18
2.1.2 PRIMARY DATA 18
2.1.2.1 Breakdown of primaries 18
2.1.2.2 Key industry insights 19
2.2 MARKET SIZE ESTIMATION 20
2.3 RESEARCH ASSUMPTIONS 22
2.4 LIMITATIONS 22

3 EXECUTIVE SUMMARY 23

4 PREMIUM INSIGHTS 26
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE SOFTWARE ASSET MANAGEMENT MARKET 26
4.2 SOFTWARE ASSET MANAGEMENT MARKET, BY COMPONENT 26
4.3 SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT TYPE 27
4.4 SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE 27
4.5 SOFTWARE ASSET MANAGEMENT MARKET, BY INDUSTRY VERTICAL AND REGION 28

5 MARKET OVERVIEW 29
5.1 INTRODUCTION 29
5.2 MARKET DYNAMICS 29
5.2.1 DRIVERS 30
5.2.1.1 Increasing need to manage the life cycle of assets 30
5.2.1.2 Compliance-readiness 30
5.2.2 RESTRAINTS 30
5.2.2.1 Budget constraints and lack of awareness among SMEs 30
5.2.3 OPPORTUNITIES 30
5.2.3.1 The growing cloud hosting business 30
5.2.3.2 Evolution of Internet of Things (IoT) and the rapidly growing number of IoT devices 31
5.2.4 CHALLENGES 31
5.2.4.1 Lack of transparency among various departments 31
5.2.4.2 Presence of complex IT environments 31

6 SOFTWARE ASSET MANAGEMENT MARKET, BY COMPONENT 32
6.1 INTRODUCTION 33
6.2 SOLUTIONS 34
6.2.1 LICENSE MANAGEMENT 35
6.2.2 AUDIT AND COMPLIANCE MANAGEMENT 36
6.2.3 SOFTWARE DISCOVERY, OPTIMIZATION, AND METERING 37
6.2.4 CONTRACT MANAGEMENT 37
6.2.5 CONFIGURATION MANAGEMENT 38
6.2.6 OTHERS 39
6.3 SERVICES 40
6.3.1 PROFESSIONAL SERVICES 41
6.3.1.1 Consulting 42
6.3.1.2 Support and training 42
6.3.1.3 Deployment and integration 43
6.3.2 MANAGED SERVICES 44

7 SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT TYPE 45
7.1 INTRODUCTION 46
7.2 CLOUD 47
7.3 ON-PREMISES 47

8 SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE 49
8.1 INTRODUCTION 50
8.2 SMALL AND MEDIUM-SIZED ENTERPRISES 51
8.3 LARGE ENTERPRISES 51

9 SOFTWARE ASSET MANAGEMENT MARKET, BY INDUSTRY VERTICAL 53
9.1 INTRODUCTION 54
9.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 55
9.3 IT AND TELECOM 56
9.4 MANUFACTURING 56
9.5 RETAIL AND CONSUMER GOODS 57
9.6 GOVERNMENT 58
9.7 HEALTHCARE AND LIFE SCIENCES 59
9.8 EDUCATION 60
9.9 MEDIA AND ENTERTAINMENT 60
9.10 OTHERS 61

10 SOFTWARE ASSET MANAGEMENT MARKET, BY REGION 63
10.1 INTRODUCTION 64
10.2 NORTH AMERICA 65
10.3 EUROPE 69
10.4 ASIA PACIFIC 73
10.5 MIDDLE EAST AND AFRICA 77
10.6 LATIN AMERICA 80

11 COMPETITIVE LANDSCAPE 84
11.1 OVERVIEW 84
11.2 MARKET RANKING 85
11.3 COMPETITIVE SCENARIO 85
11.3.1 NEW PRODUCT AND SERVICE LAUNCHES/PRODUCT UPGRADATIONS 86
11.3.2 BUSINESS EXPANSIONS 88
11.3.3 MERGERS AND ACQUISITIONS 88
11.3.4 PARTNERSHIPS AND COLLABORATIONS 89

12 COMPANY PROFILES 91 (Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View)*
12.1 INTRODUCTION 91
12.2 SNOW SOFTWARE 92
12.3 FLEXERA 95
12.4 BMC SOFTWARE 98
12.5 IVANTI 100
12.6 CERTERO 103
12.7 SERVICENOW 106
12.8 ASPERA TECHNOLOGIES 109
12.9 CHERWELL SOFTWARE 111
12.10 SCALABLE SOFTWARE 113
12.11 CA TECHNOLOGIES 115
12.12 SYMANTEC 117
12.13 IBM 119
12.14 MICRO FOCUS 122
12.15 MICROSOFT 124

*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

13 APPENDIX 126
13.1 DISCUSSION GUIDE 126
13.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 131
13.3 INTRODUCTION RT: REAL-TIME MARKET INTELLIGENCE 133
13.4 AVAILABLE CUSTOMIZATIONS 134
13.5 RELATED REPORTS 134
13.6 AUTHOR DETAILS 135

LIST OF TABLES

TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE 15
TABLE 2 SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION) 33
TABLE 3 SOLUTIONS: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 35
TABLE 4 LICENSE MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 35
TABLE 5 AUDIT AND COMPLIANCE MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 36
TABLE 6 SOFTWARE DISCOVERY, OPTIMIZATION ,AND METERING MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 37
TABLE 7 CONTRACT MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 38
TABLE 8 CONFIGURATION MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 38
TABLE 9 OTHERS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 39
TABLE 10 SERVICES: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 40
TABLE 11 PROFESSIONAL SERVICES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 41
TABLE 12 CONSULTING MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 42
TABLE 13 SUPPORT AND TRAINING MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 43
TABLE 14 DEPLOYMENT AND INTEGRATION MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 43
TABLE 15 MANAGED SERVICES MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 44
TABLE 16 SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2015–2022 (USD MILLION) 46
TABLE 17 CLOUD: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 47
TABLE 18 ON-PREMISES: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 48
TABLE 19 SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 50
TABLE 20 SMALL AND MEDIUM-SIZED ENTERPRISES: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 51
TABLE 21 LARGE ENTERPRISES: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 52
TABLE 22 SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2015–2022 (USD MILLION) 54
TABLE 23 BANKING, FINANCIAL SERVICES, AND INSURANCE: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 55
TABLE 24 IT AND TELECOM: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 56
TABLE 25 MANUFACTURING: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 57
TABLE 26 RETAIL AND CONSUMER GOODS: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 57
TABLE 27 GOVERNMENT: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 58
TABLE 28 HEALTHCARE AND LIFE SCIENCES: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 59
TABLE 29 EDUCATION: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 60
TABLE 30 MEDIA AND ENTERTAINMENT: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 61
TABLE 31 OTHERS: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 62
TABLE 32 SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 64
TABLE 33 NORTH AMERICA: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION) 67
TABLE 34 NORTH AMERICA: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY SOLUTION, 2015–2022 (USD MILLION) 67
TABLE 35 NORTH AMERICA: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION) 67
TABLE 36 NORTH AMERICA: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2022 (USD MILLION) 68
TABLE 37 NORTH AMERICA: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2015–2022 (USD MILLION) 68
TABLE 38 NORTH AMERICA: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 68
TABLE 39 NORTH AMERICA: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2015–2022 (USD MILLION) 69
TABLE 40 EUROPE: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION) 70
TABLE 41 EUROPE: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY SOLUTION, 2015–2022 (USD MILLION) 70
TABLE 42 EUROPE: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION) 71
TABLE 43 EUROPE: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2022 (USD MILLION) 71
TABLE 44 EUROPE: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2015–2022 (USD MILLION) 71
TABLE 45 EUROPE: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 72
TABLE 46 EUROPE: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2015–2022 (USD MILLION) 72
TABLE 47 ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION) 74
TABLE 48 ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY SOLUTION, 2015–2022 (USD MILLION) 74
TABLE 49 ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION) 75
TABLE 50 ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2022 (USD MILLION) 75
TABLE 51 ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2015–2022 (USD MILLION) 75
TABLE 52 ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 76
TABLE 53 ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2015–2022 (USD MILLION) 76
TABLE 54 MIDDLE EAST AND AFRICA: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION) 77
TABLE 55 MIDDLE EAST AND AFRICA: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY SOLUTION, 2015–2022 (USD MILLION) 78
TABLE 56 MIDDLE EAST AND AFRICA: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION) 78
TABLE 57 MIDDLE EAST AND AFRICA: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2022 (USD MILLION) 79
TABLE 58 MIDDLE EAST AND AFRICA: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2015–2022 (USD MILLION) 79
TABLE 59 MIDDLE EAST AND AFRICA: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 79
TABLE 60 MIDDLE EAST AND AFRICA: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2015–2022 (USD MILLION) 80
TABLE 61 LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION) 81
TABLE 62 LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY SOLUTION, 2015–2022 (USD MILLION) 81
TABLE 63 LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION) 82
TABLE 64 LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2022 (USD MILLION) 82
TABLE 65 LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2015–2022 (USD MILLION) 82
TABLE 66 LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 83
TABLE 67 LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2015–2022 (USD MILLION) 83
TABLE 68 MARKET RANKING FOR THE SOFTWARE ASSET MANAGEMENT MARKET, 2017 85
TABLE 69 NEW PRODUCT AND SERVICE LAUNCHES/PRODUCT UPGRADATIONS, 2014–2017 86
TABLE 70 BUSINESS EXPANSIONS, 2015–2017 88
TABLE 71 MERGERS AND ACQUISITIONS, 2014–2017 88
TABLE 72 PARTNERSHIPS AND COLLABORATIONS, 2015–2017 90

LIST OF FIGURES

FIGURE 1 SOFTWARE ASSET MANAGEMENT MARKET: MARKET SEGMENTATION 14
FIGURE 2 SOFTWARE ASSET MANAGEMENT MARKET: RESEARCH DESIGN 17
FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION, AND REGION 18
FIGURE 4 DATA TRIANGULATION 19
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 20
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 21
FIGURE 7 SOFTWARE ASSET MANAGEMENT MARKET: ASSUMPTIONS 22
FIGURE 8 TOP 3 SEGMENTS WITH THE LARGEST MARKET SHARES IN 2017 24
FIGURE 9 SOFTWARE ASSET MANAGEMENT MARKET: REGIONAL SNAPSHOT 25
FIGURE 10 INCREASING NEED TO MANAGE THE LIFE CYCLE OF ASSETS IS EXPECTED TO DRIVE THE GROWTH OF THE SOFTWARE ASSET MANAGEMENT MARKET 26
FIGURE 11 SOLUTIONS SEGMENT IS EXPECTED TO DOMINATE THE SOFTWARE ASSET MANAGEMENT MARKET DURING THE FORECAST PERIOD 26
FIGURE 12 CLOUD DEPLOYMENT TYPE IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 27
FIGURE 13 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 27
FIGURE 14 MANUFACTURING INDUSTRY VERTICAL AND NORTH AMERICAN REGION ARE ESTIMATED TO DOMINATE THE SOFTWARE ASSET MANAGEMENT MARKET IN 2017 28
FIGURE 15 SOFTWARE ASSET MANAGEMENT MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 29
FIGURE 16 SERVICES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 33
FIGURE 17 AUDIT AND COMPLIANCE MANAGEMENT SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 34
FIGURE 18 MANAGED SERVICES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 40
FIGURE 19 SUPPORT AND TRAINING SEGMENT IS EXPECTED TO HAVE THE HIGHEST CAGR DURING THE FORECAST PERIOD 41
FIGURE 20 CLOUD DEPLOYMENT TYPE IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 46
FIGURE 21 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 50
FIGURE 22 HEALTHCARE AND LIFE SCIENCES INDUSTRY VERTICAL IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 54
FIGURE 23 NORTH AMERICA IS EXPECTED TO HAVE THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 64
FIGURE 24 NORTH AMERICA: MARKET SNAPSHOT 66
FIGURE 25 ASIA PACIFIC: MARKET SNAPSHOT 73
FIGURE 26 KEY DEVELOPMENTS BY THE LEADING PLAYERS IN THE SOFTWARE ASSET MANAGEMENT MARKET, 2015–2017 84
FIGURE 27 MARKET EVALUATION FRAMEWORK 85
FIGURE 28 GEOGRAPHIC REVENUE MIX OF TOP MARKET PLAYERS 91
FIGURE 29 SNOW SOFTWARE: SWOT ANALYSIS 94
FIGURE 30 FLEXERA: SWOT ANALYSIS 97
FIGURE 31 IVANTI: SWOT ANALYSIS 101
FIGURE 32 CERTERO: SWOT ANALYSIS 104
FIGURE 33 SERVICENOW: COMPANY SNAPSHOT 106
FIGURE 34 CA TECHNOLOGIES: COMPANY SNAPSHOT 115
FIGURE 35 SYMANTEC: COMPANY SNAPSHOT 117
FIGURE 36 IBM: COMPANY SNAPSHOT 119
FIGURE 37 IBM: SWOT ANALYSIS 120
FIGURE 38 MICRO FOCUS: COMPANY SNAPSHOT 122
FIGURE 39 MICROSOFT: COMPANY SNAPSHOT 124

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