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Germany Car Rental Market Outlook to 2017 - Car Pooling and Online Bookings to Drive Future Growth

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Published Date: Aug, 2013
Format: PDF
No of Pages: 81

 
 
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  • Abstract
  • Table of Contents

EXECUTIVE SUMMARY
The report titled “Germany Car Rental Market Outlook to 2017: Car Pooling and Online Bookings to Drive Future Growth” provides a comprehensive analysis of the market size of Germany car rental industry, on and off airport car rental market, long and short duration car rentals, online and station booking, business, leisure and replacement purposes car rental segments. The report entails insight on the car sharing market in Germany and the market share of major car sharing companies along with the market share of major players in the overall car rental industry. The report also provides travelers profile in the country along with major trends and developments in the car rental industry in Germany.

The Germany car rental market has grown at a CAGR of 4.95% over the period, 2006-2012 and reached USD ~ million in 2012. This growth was much stronger than that of the European market for car rentals, which grow at less than 1% annually from 2006-2012. Germany car rental market has showcased moderate growth prior to recession. In 2007, Germany car rental market was valued at USD ~ million as compared to USD ~ million in the previous year, thereby showcasing a growth rate of 4.72%. The growth was influenced by the increase in the travel expenditure on account of improvement in the economic conditions, increase in the frequency of air travel and rising number of foreign visitors in Germany.

The market for car sharing in Germany is booming. The increased price of fuels and other expenses has forced people to move towards car sharing as it is more economical. In car sharing, the prices of fuels and other car related expenses are shared between the people travelling in the car. In Germany, the number of car sharing members has grown at a pace of 17.64% over the period 2006-2012 by rising from ~ members in 2006 to ~ members in 2012. Consequently, the number of vehicles used in car sharing has also risen from ~ in 2006 to ~ in 2012. In 2012, there were ~ car sharing locations in the country as compared to ~ in 2009.

In 2012, Germany online car rental market recorded revenue of USD ~ million as compared to USD ~ million in the previous year. The growth of online car rental booking was also adversely affected in 2011 on account of euro crisis, which impacted the consumer spending and thus resulted in a decline in the overall car rental market in the country. In 2011, the online car rental booking generated revenue worth USD ~ million as compared to USD ~ million in the previous year, thereby showcasing a negative growth of ~% over the previous year.

The Germany car rental industry has been predominantly held by 4 major players such as Sixt rent a car, Europcar, Hertz Corporation and Avis Budget. These major players share approximately ~% of the total Germany car rental market revenue. Sixt rent a car, Europcar, Hertz and Avis budget have been emphasizing on increasing off-airport locations in order to capture the customers with an expansion across all geographical areas. This is because off-airport locations are less expensive to operate than airport locations due to lower labor costs and longer rental durations, thus stimulating higher revenue for the industry.

Key Topics Covered in the Report:

  • The market size of the Germany Car Rental Industry, 2006-2012
  • Market segmentation by On-Airport and Off-Airport, 2006-2012
  • Market segmentation by Business, Leisure and Replacement Purposes, 2006-2012
  • Market segmentation by Long and Short term, 2006-2012
  • Market segmentation by Online and Station Booking, 2006-2012
  • Market size of Germany Car Sharing Industry, 2006-2012
  • Market share of major players in the Germany Car Sharing Industry, 2011
  • Online Car rental market in Germany, 2006-2012
  • Market share of major players in the Germany Car Rental industry, 2006-2012
  • Trends and Developments in Germany Car Rental Industry
  • Future Outlook and Projections in Germany Car Rental industry, 2013-2017

1. Germany Car Rental Market Introduction
2. Germany Car Rental Market Size, 2006-2012
3. Germany Car Rental Market Segmentation, 2006-2012
3.1. By On-Airport and Off- Airport, 2006-2012
3.2. By Business, Leisure and Replacement Purposes, 2006-2012
3.3. By Long Term and Short Term, 2006-2012
3.4. By Online and Station Booking Methods, 2006-2012
4. Germany Car Sharing Market Introduction
4.1. Germany Car Sharing Market Size, 2006-2012
4.1.1. By Number of Members, 2006-2012
4.1.2. By Fleet Size, 2006-2012
4.1.3. By Car Sharing Location, 2006-2012
4.2. Market Share of Major Player in Germany Car Sharing Market, 2011
5. Germany Online Car Rental Market, 2006-2012
6. Germany Car Rental Traveler’s Profile
7. Germany Car Rental Market Trends and Developments
Introduction of Car Sharing
Decline in Corporate Travels by Leveraging on New Technologies
Expansion in the Brand Portfolio
Emerging Opaque, Online and Mobile Car Rental Segment
Introduction of Electric Vehicles as an Initiative to Control Cost and Improving Brand Image:
Intensifying Competition in the Airport Locations due to the Entry of Local Players
Increasing Demand for Car Sharing amongst the College Students and the Working Class
8. Market Share of Major Players in Germany Car Rental Market, 2006-2012
8.1. By On-Airport and Off-Airport, 2012
9. Germany Car Rental Market Future Outlook
9.1. Cause and Effect Relationship between Dependent and Independent Factors Prevailing in the Germany Car Rental Market
9.2. Germany Car Rental Market Future Projections, 2013-2017
9.2.1. By Revenue, 2013-2017
9.2.2. By On-Airport and Off-Airport, 2013-2017
9.2.3. By Business, Leisure and Replacement Purpose, 2013-2017
9.2.4. By Long Term and Short Term Car Rentals, 2013-2017
9.2.5. By Online and Station Booking, 2013-2017
10. Company Profile of Major Players in Germany Car Rental Market
10.1. Sixt Rent a Car
10.1.1. Company Overview
10.1.2. Business Strategies
10.1.3. Financial Performance, 2006-2012
10.2. Europcar
10.2.1. Company Overview
10.2.2. Business Strategies
10.2.3. Financial Performance, 2006-2012
10.3. Hertz Corporation
10.3.1. Company Overview
10.3.2. Business Strategies
10.3.3. Financial Performance, 2006-2012
10.4. Avis Budget
10.4.1. Company Overview
10.4.2. Business Strategies
10.4.3. Financial Performance
11. Macroeconomic Factors of Germany Car Rental Industry: Current and Projection, 2006-2017
11.1. International Tourist Arrivals in Germany, 2006-2017
11.2. International Tourism Revenue in Germany, 2006-2017
11.3. Oil Consumption, 2006-2017
11.4. Petrol and Diesel Prices, 2006-2017
11.5. Population, 2006-2017
11.6. Number of Cars Sold in Germany, 2006-2017
11.7. Investment on Road Infrastructure in Germany, 2006-2017
12. Appendix
12.1. Market Definitions
12.2. Abbreviations
12.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent And Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
12.4. Disclaimer

LIST OF FIGURES
Figure 1: Germany Car Rental Market Size on the Basis of Revenue in USD Million, 2006-2012
Figure 2: Germany Car Rental Market Segmentation by On-Airport and Off-Airport on the Basis of Contribution in Percentage (%), 2006-2012
Figure 3: Germany Car Rental Market Segmentation by Business, Leisure and Replacement Purpose on the Basis of Contribution in Percentage (%), 2006-2012
Figure 4: Germany Car Rental Market Segmentation by Short Term and Long Term Car Rental on the Basis of Contribution in Percentage (%), 2006-2012
Figure 5: Germany Car Rental Market Segmentation by Online and Station Booking on the Basis of Contribution in Percentage (%), 2006-2012
Figure 6: Germany Car Sharing Market Size on the Basis of Number of Members, 2006-2012
Figure 7: Germany Car Sharing Market Size on the Basis of Fleet Size, 2006-2012
Figure 8: Germany Car Sharing Market Size on the Basis of Number of Car Sharing Location, 2006-2012
Figure 9: Germany Online Booking for Renting Cars Market on the Basis of Revenue in USD Million, 2006-2012
Figure 10: Market Share of Major Players in Germany Car Rental Market in Percentage (%), 2006-2012
Figure 11: Market Share of Major Players in On-Airport Car Rental Business in Germany in Percentage (%), 2012
Figure 12: Market Share of Major Players in Off-Airport Car Rental Business in Germany in Percentage (%), 2012
Figure 13: Germany Car Rental Market Future Projections by Revenue in USD Million, 2013-2017
Figure 14: Germany Car Rental Market Future Projections by On-Airport and Off-Airport Market on the Basis of Contribution in Percentage (%), 2013-2017
Figure 15: Germany Car Rental Market Future Projections by Business, Leisure and Replacement Segmentation on the Basis of Contribution in Percentage (%), 2013-2017
Figure 16: Germany Car Rental Market Future Projections by Long Term and Short Term Car Rental on the Basis of Contribution in Percentage (%), 2013-2017
Figure 17: Germany Car Rental Market Future Projections by Online and Station Booking on the Basis of Contribution in Percentage (%), 2013-2017
Figure 18: Sixt Rent Revenue from Car Rentals in Germany in USD Million, 2006-2012
Figure 19: Revenue of Europcar from Car Rentals in Germany in USD Million, 2006-2012
Figure 20: Hertz Corporation Revenue from Car Rentals in Germany in USD Million, 2006-2012
Figure 21: Avis Budget Revenue from Car Rentals in Germany in USD Million, 2006-2012
Figure 22: International Tourist Arrivals in Germany in Million, 2006-2017
Figure 23: International Tourism Revenue in the US in USD Million, 2006-2017
Figure 24: Oil Consumption in Germany in Million Tons, 2006-2017
Figure 25: Petrol and Diesel Prices in the Germany in USD per Litre, 2006-2017
Figure 26: Germany Population in Million, 2006-2017
Figure 27: Numbers of Car Sold in Germany, 2006-2017
Figure 28: Investment on Road Infrastructure in Germany, 2006-2017

LIST OF TABLES
Table 1: Germany Car Rental Market Segmentation by On-Airport and Off-Airport on the Basis of Revenue in USD Million, 2006-2012
Table 2: Germany Car Rental Market Segmentation by Business, Leisure and Replacement Purpose on the Basis of Revenue in USD Million, 2006-2012
Table 3: Germany Car Rental Market Segmentation by Short Term and Long Term on the Basis of Revenue in USD Million, 2006-2012
Table 4: Germany Car Rental Market Segmentation by Online and Station Booking on the Basis of Revenue in USD Million, 2006-2012
Table 5: Types of Vehicles Offered by Stattauto in Germany
Table 6: Market Share of Germany Car Sharing Companies in Percentage (%), 2011
Table 7: Germany Traveler’s Profile, 2006-2011
Table 8: Mode of Transportation by German Tourists in Percentage (%), 2006-2011
Table 9: Number of Passengers in Major Airports in Germany in Million, 2012
Table 10: Leading Tour Operators in Germany by Revenue in USD Million, 2006-2011
Table 11: Number of Stationary Travel Agencies in Germany, 2006-2011
Table 12: Cause and Effect Relationship between Dependent and Independent Factors Prevailing in Germany Car Rental Market
Table 13: Germany Car Rental Market Future Projections by On-Airport and Off-Airport Market on the Basis of Revenue in USD Million, 2013-2017
Table 14: Germany Car Rental Market Future Projections by Business, Leisure and Replacement Purpose on the Basis of Revenue in USD Million, 2013-2017
Table 15: Germany Car Rental Market Future Projections by Long Term and Short Term Car Rental on the Basis of Revenue in USD Million (%), 2013-2017
Table 16: Germany Car Rental Market Future Projections by Online and Station Booking on the Basis of Revenue in USD Million (%), 2013-2017
Table 17: Average Number of Fleet, Rental days, Number of Rentals and Fleet utilization Rate in Germany by Europcar, 2006-2012
Table 18: Correlation Matrix of Germany Car rental Market
Table 19: Regression Coefficient Output

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