Colour Cosmetics in Cameroon

 Published On: Jun, 2016 |    No of Pages: 18 |  Published By: Euromonitor | Format: PDF
Although colour cosmetics is still far from maturity in Cameroon, consumer awareness of brands increased in 2015, in line with exposure to Western cultural ideals, through the media and the internet. However, the large low- and middle-income consumer groups remained highly price-sensitive, despite the rise in disposable incomes, especially amongst working women. As a result, this category remains a potential niche for exploitation by manufacturers. It currently has a distinct lack of marketing a...

Euromonitor International's Colour Cosmetics in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Colour Cosmetics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
COLOUR COSMETICS IN CAMEROON
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Colour Cosmetics by Category: Value 2010-2015
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2010-2015
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2011-2015
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2012-2015
Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2012-2015
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2015-2020
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020
Executive Summary
the Growing Urban Population Sustains Demand for Beauty and Personal Care Products
Lifestyle Changes Drive Sales Trends in Various Categories
Domestic Players Gain Share Despite the Robust Competition From Imported Brands
the Popularity of Retail Channels Is Segmented According To Consumer Group
Growth Is Expected To Rise Over the Forecast Period
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources
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