Hair Care in Peru

 Published On: Apr, 2016 |    No of Pages: 27 |  Published By: Euromonitor | Format: PDF
In 2015, hair care in Peru recorded growth of 1% in volume terms. In current value terms, growth was 4%, which was lower than the 8% rise in 2014 due to lower economic growth in the country. The category continued to grow dynamically in 2015, with the deceleration of the economy having little impact on this. Shampoo is already a category considered to contain products of a basic necessity and, as such, will continue growing. In addition, Peruvians are very aware of the importance of clean and...

Euromonitor International's Hair Care in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
HAIR CARE IN PERU
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2010-2015
Table 2 Sales of Hair Care by Category: % Value Growth 2010-2015
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Hair Care: % Value 2011-2015
Table 5 LBN Brand Shares of Hair Care: % Value 2012-2015
Table 6 NBO Company Shares of Salon Hair Care: % Value 2011-2015
Table 7 LBN Brand Shares of Salon Hair Care: % Value 2012-2015
Table 8 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
Table 9 Forecast Sales of Hair Care by Category: Value 2015-2020
Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Cetco SA in Beauty and Personal Care (peru)
Strategic Direction
Key Facts
Summary 1 Cetco SA: Key Facts
Summary 2 Cetco SA: Operational Indicators
Competitive Positioning
Summary 3 Cetco SA: Competitive Position 2015
Procter & Gamble Perú SRL in Beauty and Personal Care (peru)
Strategic Direction
Key Facts
Summary 4 Procter & Gamble Perú SRL: Key Facts
Summary 5 Procter & Gamble Perú SRL: Operational Indicators
Competitive Positioning
Summary 6 Procter & Gamble Perú SRL: Competitive Position 2015
Unique SA in Beauty and Personal Care (peru)
Strategic Direction
Key Facts
Summary 7 Unique SA: Key Facts
Summary 8 Unique SA: Operational Indicators
Competitive Positioning
Summary 9 Unique SA: Competitive Position 2015
Executive Summary
Beauty and Personal Care Growth Decelerates
Consumers Value Quality Over Price
Store-based Retailing Is Gaining Share Over Direct Sellers
Multi-benefit Products Record the Highest Growth
To Succeed in Peru, Companies Need To Offer A Variety of Pack Sizes
Key Trends and Developments
Retail Is Gaining Ground at the Expense of Direct Sellers
Consumers Are Moving To Premium Products
Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 14 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 15 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 19 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 10 Research Sources
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