Shiseido Co Ltd in Beauty and Personal Care (World)

 Published On: Dec, 2015 |    No of Pages: 37 |  Published By: Euromonitor | Format: PDF
Japanese BPC player Shiseido Co Ltd is undergoing a strategic overhaul to help grow sales internationally and develop the Shiseido brand in particular as a global beauty leader, and develop a stronger premium position with its NARS and bareMinerals brands in the US. This involves drastic increases in marketing and R&D spend. This may also involve rationalising smaller brands.

Euromonitor Internationalís Shiseido Co Ltd in Beauty and Personal Care (World) Company Profile offers detailed strategic analysis of the companyís business, examining its performance in Beauty and Personal Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Shiseido Co Ltd in Beauty and Personal Care (World)Scope of the REport
Strategic Evaluation
Competitive Positioning
Market Assessment
Geographic and Category Opportunities
Brand Strategy
Operations
Recommendations
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