Hair Care in Croatia

 Published On: Apr, 2016 |    No of Pages: 29 |  Published By: Euromonitor | Format: PDF
In view of the decline throughout hair care, it is interesting to see consumers stick firmly to their chosen brands. 71% of value sales in 2015 were generated by the three leading companies. Partially the loyalty occurs because of the overwhelming presence of the leading players in the media, but the main reason for it is consumer habits.

Euromonitor International's Hair Care in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
HAIR CARE IN CROATIA
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2010-2015
Table 2 Sales of Hair Care by Category: % Value Growth 2010-2015
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Hair Care: % Value 2011-2015
Table 5 LBN Brand Shares of Hair Care: % Value 2012-2015
Table 6 NBO Company Shares of Salon Hair Care: % Value 2011-2015
Table 7 LBN Brand Shares of Salon Hair Care: % Value 2012-2015
Table 8 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
Table 9 Forecast Sales of Hair Care by Category: Value 2015-2020
Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Dm-drogerie Markt Doo in Beauty and Personal Care (croatia)
Strategic Direction
Key Facts
Summary 1 Dm-Drogerie Markt Doo: Key Facts
Summary 2 Dm-Drogerie Markt Doo: Operational Indicators
Company Background
Chart 1 Dm-Drogerie Markt Doo: Dm in Rijeka
Internet Strategy
Private Label
Summary 3 Dm-Drogerie Markt Doo: Private Label Portfolio
Competitive Positioning
Summary 4 Dm-Drogerie Markt Doo: Competitive Position 2015
Henkel Croatia Doo in Beauty and Personal Care (croatia)
Strategic Direction
Key Facts
Summary 5 Henkel Croatia Doo: Key Facts
Summary 6 Henkel Croatia Doo: Operational Indicators
Competitive Positioning
Summary 7 Henkel Croatia Doo: Competitive Position 2015
Saponia Dd in Beauty and Personal Care (croatia)
Strategic Direction
Key Facts
Summary 8 Saponia dd: Key Facts
Summary 9 Saponia dd: Operational Indicators
Competitive Positioning
Summary 10 Saponia dd: Competitive Position 2015
Executive Summary
Sales Decline Instead of Recover
Most Innovations and New Launches Are in Men's Grooming
the Big Three Control the Market
A Shift From Technology Towards Added Value
Sales Are Set To Return To Normal
Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 14 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 15 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 25 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 11 Research Sources
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