Oral Care in Hungary

 Published On: Jul, 2015 |    No of Pages: 25 |  Published By: Euromonitor | Format: PDF
Oral care recorded outstanding current value growth during 2014, due to rising incomes and improving oral hygiene in Hungary. Hungarians are tending to pay more attention to their oral health; therefore more and more people are using electric toothbrushes for more thorough cleaning, and mouthwashes/dental rinses in addition to toothpaste. As toothpaste accounted for a 59% share of value sales in oral care in 2014, its performance determines the growth of the whole category. In 2014 toothpaste...

Oral Care in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Oral Care by Category: Value 2009-2014
Table 2 Sales of Oral Care by Category: % Value Growth 2009-2014
Table 3 Sales of Toothbrushes by Category: Value 2009-2014
Table 4 Sales of Toothbrushes by Category: % Value Growth 2009-2014
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2010-2014
Table 6 NBO Company Shares of Oral Care: % Value 2010-2014
Table 7 LBN Brand Shares of Oral Care: % Value 2011-2014
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2011-2014
Table 9 LBN Brand Shares of Toothpaste: % Value 2011-2014
Table 10 Forecast Sales of Oral Care by Category: Value 2014-2019
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2014-2019
Table 12 Forecast Sales of Toothbrushes by Category: Value 2014-2019
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2014-2019
Unilever Magyarország Kft in Beauty and Personal Care (hungary)
Strategic Direction
Key Facts
Summary 1 Unilever Magyarország Kft: Key Facts
Summary 2 Unilever Magyarország Kft: Operational Indicators
Competitive Positioning
Summary 3 Unilever Magyarország Kft: Competitive Position 2014
Executive Summary
Stable Growth in Beauty and Personal Care
Health-oriented Claims Drive Innovation
the Growth of Private Label Ceases
Herbal Oils, the New Magic Ingredients
Moderate Growth Is Expected in Beauty and Personal Care
Key Trends and Developments
Soap Tax - the Latest Drag on Manufacturers
Natural Products Come To the Fore
Rapid Development of Online Distribution
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 22 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Sources
Summary 4 Research Sources

If the above report does not have the information suitable for your business, we can provide custom research that can be lucrative for your business or enhance your profession.