Oral Care in Pakistan

 Published On: Jul, 2014 |    No of Pages: 25 |  Published By: Euromonitor | Format: PDF

Rapid urbanisation and increasing awareness of oral hygiene led growth in 2013. Multinationals made tremendous investments in the advertisement of products and the widespread availability of the products also helped the category to generate more value sales. Pakistani consumers are heavily influenced by advertisements and promotional campaigns, hence Colgate-Palmolive Pakistan, Unilever Pakistan strongly believes in advertising campaigns both by above-the-line and below-the-line activities.

Oral Care in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Oral Care by Category: Value 2008-2013
Table 2 Sales of Oral Care by Category: % Value Growth 2008-2013
Table 3 Sales of Toothbrushes by Category: Value 2008-2013
Table 4 Sales of Toothbrushes by Category: % Value Growth 2008-2013
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2009-2013
Table 6 NBO Company Shares of Oral Care: % Value 2009-2013
Table 7 LBN Brand Shares of Oral Care: % Value 2010-2013
Table 8 Forecast Sales of Oral Care by Category: Value 2013-2018
Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2013-2018
Table 10 Forecast Sales of Toothbrushes by Category: Value 2013-2018
Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2013-2018
Procter & Gamble Pakistan (pvt) Ltd in Beauty and Personal Care (pakistan)
Strategic Direction
Key Facts
Summary 1 Procter & Gamble Pakistan (Pvt) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Procter & Gamble Pakistan (Pvt) Ltd: Competitive Position 2013
Unilever Pakistan Ltd in Beauty and Personal Care (pakistan)
Strategic Direction
Key Facts
Summary 3 Unilever Pakistan Ltd: Key Facts
Company Background
Production
Summary 4 Unilever Pakistan: Production Statistics 2012
Competitive Positioning
Summary 5 Unilever Pakistan Ltd: Competitive Position 2013
Executive Summary
New Product Launches and Marketing Campaigns Help Drive Sales
Mass Products Maintain Lead While Premium Products Show Steady Growth
Multinationals Keep Domestic Brands at Bay
Modern Grocery Retailers Continues To Grow
Better Times Ahead for Beauty and Personal Care
Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2008-2013
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 14 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
Table 15 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 25 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Sources
Summary 6 Research Sources

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