Hair Care in Kenya

 Published On: Jun, 2016 |    No of Pages: 25 |  Published By: Euromonitor | Format: PDF
Growing awareness of the importance of hair care among the young population of Kenya as well as the countrys working middle-class urban consumers, the a result of increased internet access, international travel and educational articles in the media, promoted hair care value and volume growth over the review period. Additionally, the presence in the country of a growing young population that is more focused than previous generations on personal grooming as well as increased marketing and educati...

Euromonitor International's Hair Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
HAIR CARE IN KENYA
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2010-2015
Table 2 Sales of Hair Care by Category: % Value Growth 2010-2015
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Hair Care: % Value 2011-2015
Table 5 LBN Brand Shares of Hair Care: % Value 2012-2015
Table 6 NBO Company Shares of Salon Hair Care: % Value 2011-2015
Table 7 LBN Brand Shares of Salon Hair Care: % Value 2012-2015
Table 8 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
Table 9 Forecast Sales of Hair Care by Category: Value 2015-2020
Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Haco Tiger Brands (ea) Ltd in Beauty and Personal Care (kenya)
Strategic Direction
Key Facts
Summary 1 Haco Tiger Brands (ea) Ltd: Key Facts
Competitive Positioning
Summary 2 Haco Tiger Brands (ea) Ltd: Competitive Position 2015
Oriflame East Africa Ltd in Beauty and Personal Care (kenya)
Strategic Direction
Key Facts
Summary 3 Oriflame East Africa Ltd: Key Facts
Competitive Positioning
Summary 4 Oriflame East Africa Ltd: Competitive Position 2015
Executive Summary
Beauty and Personal Care Continues To See Strong Growth in 2015
Heightened Marketing Activities Promote Value and Volume Growth
the Local Subsidiaries of Major Multinational Companies Lead the Market in 2015
Use of Natural Ingredients Remains the Core Theme for New Products in 2015
Growth Expected During the Forecast Period As Income Levels Rise
Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 14 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 15 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 19 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 5 Research Sources
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