Estée Lauder Cos Inc in Beauty and Personal Care (World)

 Published On: Aug, 2015 |    No of Pages: 49 |  Published By: Euromonitor | Format: PDF
Estée Lauder made multiple purchases across a range of categories to benefit from diverse trends: exclusive fragrances, oil-based formats and the increasing use of face masks. Since October 2014, Estée Lauder has purchased Le Labo, Rodin Olio Lusso, Frédéric Malle and GlamGlow. Its focus however, remains narrow in terms of categories in comparison to some of its key competitors and this impacts its long-term performance. As well as category, geographic market diversification is also necessary...

Euromonitor International’s Estée Lauder Cos Inc in Beauty and Personal Care (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in Beauty and Personal Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Estée Lauder Cos Inc in Beauty and Personal Care (World)Introduction
Strategic Evaluation
Competitive Positioning
Market Assessment
Skin Care
Colour Cosmetics
Brand Strategy
Report Definitions
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