Oral Care in Greece

 Published On: Apr, 2016 |    No of Pages: 29 |  Published By: Euromonitor | Format: PDF
Oral care managed to sustain its value sales despite the economic and political turbulence that characterised 2015. One reason is that Greek consumers are increasingly conscious of oral hygiene and understand the importance of prevention as a means to avoid visits to the dentist, which can actually cost them more. In fact, protection against caries, the most common threat to dental health, was the most important trend in oral care over the last two years of the review period, attracting the...

Euromonitor International's Oral Care in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
ORAL CARE IN GREECE
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Oral Care by Category: Value 2010-2015
Table 2 Sales of Oral Care by Category: % Value Growth 2010-2015
Table 3 Sales of Toothbrushes by Category: Value 2010-2015
Table 4 Sales of Toothbrushes by Category: % Value Growth 2010-2015
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2011-2015
Table 6 NBO Company Shares of Oral Care: % Value 2011-2015
Table 7 LBN Brand Shares of Oral Care: % Value 2012-2015
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2012-2015
Table 9 LBN Brand Shares of Toothpaste: % Value 2012-2015
Table 10 Forecast Sales of Oral Care by Category: Value 2015-2020
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2015-2020
Table 12 Forecast Sales of Toothbrushes by Category: Value 2015-2020
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2015-2020
Procter & Gamble Hellas SA in Beauty and Personal Care (greece)
Strategic Direction
Key Facts
Summary 1 Procter & Gamble Hellas SA: Key Facts
Summary 2 Procter & Gamble Hellas SA: Operational Indicators
Competitive Positioning
Summary 3 Procter & Gamble Hellas SA: Competitive Position 2015
Executive Summary
Political and Economic Turbulence Jeopardises the Economic Recovery
Ongoing Promotional Intensity Squeezes Value Sales
Large Players Have the Resources To Come Through
Innovation A Tool Against the Recession
From So Low, the Only Way Is Up
Key Trends and Developments
Political and Economic Developments Postpone Market Stabilisation
the Shift in Distribution Channels Continues
Ongoing Promotional Intensity Squeezes Value Sales
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 22 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 4 Research Sources

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