Oral Care in Georgia

 Published On: Apr, 2017 |    No of Pages: 21 |  Published By: Euromonitor | Format: PDF
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In 2016 the average per capita consumption of oral care products in Eastern Europe in value terms was USD5 whilst Georgia remained amongst the countries with the lowest per capita consumption, which marginally exceeded USD2. Most of the categories other than toothpaste and manual toothbrushes are yet underdeveloped. Also the devalued local currency caused increased unit price rises and a switch to comparably cheaper products in 2016, which also undermined the growth of the category.

Oral Care in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

ORAL CARE IN GEORGIA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Oral Care by Category: Value 2011-2016
Table 2 Sales of Oral Care by Category: % Value Growth 2011-2016
Table 3 Sales of Toothbrushes by Category: Value 2011-2016
Table 4 Sales of Toothbrushes by Category: % Value Growth 2011-2016
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2012-2016
Table 6 NBO Company Shares of Oral Care: % Value 2012-2016
Table 7 LBN Brand Shares of Oral Care: % Value 2013-2016
Table 8 Forecast Sales of Oral Care by Category: Value 2016-2021
Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2016-2021
Table 10 Forecast Sales of Toothbrushes by Category: Value 2016-2021
Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2016-2021
Oriflame Georgia in Beauty and Personal Care (georgia)
Strategic Direction
Key Facts
Summary 1 Oriflame Georgia: Key Facts
Competitive Positioning
Summary 2 Oriflame Georgia: Competitive Position 2016
Executive Summary
Market Size Growth Triggered by Devalued Local Currency
Growth of Premium Returns To Positive
Direct Sellers Improving Own Positions
New Product Development Constrained by Consumer Spending Reservations
Growth Will Support Product Development in Future
Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 14 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 15 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 19 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 3 Research Sources

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