Unilever Group in Beauty and Personal Care (World)

 Published On: Aug, 2016 |    No of Pages: 63 |  Published By: Euromonitor | Format: PDF
Unilevers strategy of increasingly focusing on higher priced premium segments and dynamic categories continued in 2016, with the acquisition of Dollar Shave Club, while expanding in larger developed markets is delivering positive results. Unilever is also strengthening its portfolio via organic product developments, such as TRESemme Botanique and Lux Silicone-free, which also serves the purpose of aligning its brands with growing sophistication in emerging markets.

Euromonitor Internationals Unilever Group in Beauty and Personal Care (World) Company Profile offers detailed strategic analysis of the companys business, examining its performance in Beauty and Personal Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Unilever Group in Beauty and Personal Care (World)Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Hair Care
Bath and Shower
Skin Care
Brand Strategy
Report Definitions
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