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The Indian baby care market has been witnessing speedy transformation with
rising income levels and changing consumer behaviour. At present, the Indian
market is in the emerging stage of development and is expected to become one of
the world’s fastest-growing baby care markets. Moreover, large population base
in the age group of 0-4 years and increasing willingness of parents to spend
more on baby products will be the primary driving force in near future. Rising
middle class contribution, introduction of baby care products for the bottom of
the pyramid segment will drive the market towards steady growth. Most of the
companies operating in this segment are going for product innovation and
The baby care market including both products and services was estimated at INR
844 billion in 2011. The major segments are baby food, baby diapers, baby hair
care, baby skin care and attendants. The research and development departments of
major baby food and health care products introduce a product depending on the
taste and health issues, keeping in mind the price range in which it is
introduced. The ingredients and the nutritional value of the popularly
positioned products within the affordable range of middle income group are
assessed for a specific segment.
The major players in this market are aiming to penetrate deep into the urban
market and also stretch itself to the rural market with cheaper products without
compromising on the health factor.
2. Market Size
3. Market Segmentation
4. Indian Baby Food Market
5. Indian Baby Diapers Market
6. Growth Drivers