Sun Care in Germany

 Published On: Apr, 2016 |    No of Pages: 26 |  Published By: Euromonitor | Format: PDF
In Germany, the most important trend in sun care in 2015 was the shift towards higher SPF sun protection products. While earlier in the review period products with an SPF of 5 or 10 were not uncommon, today most people reach for sun protection products with an SPF of at least 15. This is due to the increasing awareness of the damage sunburn can have on the skin, as well as changing travel activities. More and more people are travel globally to countries that are known for strong solar...

Euromonitor International's Sun Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sun Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
SUN CARE IN GERMANY
Headlines
Trends
Category Data
Table 1 Sales of Sun Care by Category: Value 2010-2015
Table 2 Sales of Sun Care by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Sun Care: % Value 2011-2015
Table 4 LBN Brand Shares of Sun Care: % Value 2012-2015
Table 5 LBN Brand Shares of Premium Sun Care: % Value 2012-2015
Table 6 Forecast Sales of Sun Care by Category: Value 2015-2020
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2015-2020
L'Oréal Deutschland GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 1 L'Oréal Deutschland GmbH: Key Facts
Summary 2 L'Oréal Deutschland GmbH: Operational Indicators
Competitive Positioning
Summary 3 L'Oréal Deutschland GmbH: Competitive Position 2015
Executive Summary
2015 Brings Further Growth To Beauty and Personal Care in Germany
Innovation and Targeted New Product Launches Trump Maturity
Big Players Maintain Their Lead Despite the Dynamic Growth of Newcomers
High Added-value and Emotional Approach for New Product Launches
Future Growth Potential Through Natural and Innovative Brands
Key Trends and Developments
Individualisation and Targeted Products As Growth Drivers
Organic and Green Products As Natural Growth Drivers in Beauty and Personal Care
Product Lines Are Expanding To Cater for Specific Customer Needs
Market Data
Table 8 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 10 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 11 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 4 Research Sources
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