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PZ Cussonsí profile in beauty and personal care is centred on bath and shower, although the company has increased its presence in other categories such as hair care with acquisitions of more premium-positioned brands. The company remains dependent on a small number of disparate markets, largely as a result of its strategy to focus on select markets. Nevertheless, it has the potential to become an important regional company, specifically in Asia Pacific.Euromonitor Internationalís PZ Cussons Plc in Beauty and Personal Care (World) Company Profile offers detailed strategic analysis of the companyís business, examining its performance in Beauty and Personal Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?* Get a detailed picture of the Beauty and Personal Care market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the marketís major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.
Scope of the ReportStrategic EvaluationCompetitive PositioningMarket AssessmentCategory and Geographic OpportunitiesBrand StrategyOperationsRecommendations