Hair Care in Romania

 Published On: May, 2016 |    No of Pages: 30 |  Published By: Euromonitor | Format: PDF
Sharp growth in demand for colorants and conditioners is driving growth for overall hair care. Conditioners is benefiting from a growing focus on hair health, while colourants are benefiting from a focus on obtaining fashionable hair colours. However, leading product area standard shampoos is showing signs of maturity. This area saw less than 2% current value growth in 2015 over the previous year.

Euromonitor International's Hair Care in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
HAIR CARE IN ROMANIA
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2010-2015
Table 2 Sales of Hair Care by Category: % Value Growth 2010-2015
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Hair Care: % Value 2011-2015
Table 5 LBN Brand Shares of Hair Care: % Value 2012-2015
Table 6 LBN Brand Shares of Colourants: % Value 2012-2015
Table 7 LBN Brand Shares of Salon Hair Care: % Value 2012-2015
Table 8 LBN Brand Shares of Styling Agents: % Value 2012-2015
Table 9 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
Table 10 Forecast Sales of Hair Care by Category: Value 2015-2020
Table 11 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
Table 12 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Avon Cosmetics Romania SRL in Beauty and Personal Care (romania)
Strategic Direction
Key Facts
Summary 1 Avon Cosmetics Romania Srl: Key Facts
Summary 2 Avon Cosmetics Romania Srl: Operational Indicators
Competitive Positioning
Summary 3 Avon Cosmetics Romania Srl : Competitive Position 2015
Farmec SA in Beauty and Personal Care (romania)
Strategic Direction
Key Facts
Summary 4 Farmec SA: Key Facts
Summary 5 Farmec SA: Operational Indicators
Competitive Positioning
Summary 6 Farmec SA: Competitive Position 2015
Procter & Gamble Distribution SRL in Beauty and Personal Care (romania)
Strategic Direction
Key Facts
Summary 7 Procter & Gamble Distribution Srl: Key Facts
Summary 8 Procter & Gamble Distribution Srl: Operational Indicators
Competitive Positioning
Summary 9 Procter & Gamble Distribution Srl: Competitive Position 2015
Executive Summary
Stronger 2015 Growth Due To Rising Disposable Income Levels and Stronger Rural Sales
Dermocosmetics Enjoy Outstanding Growth
Direct Selling Consolidates Its Position in Beauty and Personal Care
Appealing Child-specific Designs Boost Baby and Child-specific Products
Steady Growth Expected Over Forecast Period
Key Trends and Developments
Internet Retailing Developing Much Faster Than Overall Beauty and Personal Care
Naturally-positioned and Organic Products Increasingly Sought by Consumers
Domestic Companies Becoming Leading Innovators in Mass Beauty and Personal Care
Market Data
Table 13 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 14 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 15 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 16 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 17 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 18 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 19 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 25 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 10 Research Sources
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