Baby and Child-Specific Products in Kenya

 Published On: Jun, 2016 |    No of Pages: 23 |  Published By: Euromonitor | Format: PDF
The rapid expansion of modern retail outlets in Kenya, especially in residential neighbourhoods in major urban areas, as well as the growth being seen in Kenya’s middle-class population with high disposable incomes promoted value and volume sales of baby care and child-specific products in 2015. These products are mainly distributed through modern retail outlets and target high-income and middle-income consumers. Moreover, the increased availability of these products in stores has led to more af...

Euromonitor International's Baby and Child-specific Products in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby and Child-specific Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
BABY AND CHILD-SPECIFIC PRODUCTS IN KENYA
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Baby and Child-specific Products by Category: Value 2010-2015
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2010-2015
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2011-2015
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2012-2015
Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2012-2015
Table 7 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2012-2015
Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 10 Forecast Baby and Child-specific Products Premium vs Mass: % Value 2015-2020
Haco Tiger Brands (ea) Ltd in Beauty and Personal Care (kenya)
Strategic Direction
Key Facts
Summary 1 Haco Tiger Brands (ea) Ltd: Key Facts
Competitive Positioning
Summary 2 Haco Tiger Brands (ea) Ltd: Competitive Position 2015
Executive Summary
Beauty and Personal Care Continues To See Strong Growth in 2015
Heightened Marketing Activities Promote Value and Volume Growth
the Local Subsidiaries of Major Multinational Companies Lead the Market in 2015
Use of Natural Ingredients Remains the Core Theme for New Products in 2015
Growth Expected During the Forecast Period As Income Levels Rise
Market Data
Table 11 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 13 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 14 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 15 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 16 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 17 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 3 Research Sources
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