Beauty and Personal Care in Kenya

 Published On: Jun, 2016 |    No of Pages: 95 |  Published By: Euromonitor | Format: PDF
In recent years, positive economic growth, increased levels of foreign investment and improved road infrastructure have helped boost economic development in Kenya. In addition, higher disposable incomes among the Kenyan middle class, continued marketing and advertising campaigns by manufacturers and increased awareness among the Kenyan population helped drive growth in the industry in 2015. Additionally, the expansion of the modern retailing footprint has improved consumer convenience as well as...

Euromonitor International's Beauty and Personal Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
BEAUTY AND PERSONAL CARE IN KENYA
Executive Summary
Beauty and Personal Care Continues To See Strong Growth in 2015
Heightened Marketing Activities Promote Value and Volume Growth
the Local Subsidiaries of Major Multinational Companies Lead the Market in 2015
Use of Natural Ingredients Remains the Core Theme for New Products in 2015
Growth Expected During the Forecast Period As Income Levels Rise
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 3 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 4 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 5 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 6 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 7 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 8 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 9 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 10 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 11 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 12 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 13 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 1 Research Sources
Haco Tiger Brands (ea) Ltd in Beauty and Personal Care (kenya)
Strategic Direction
Key Facts
Summary 2 Haco Tiger Brands (ea) Ltd: Key Facts
Competitive Positioning
Summary 3 Haco Tiger Brands (ea) Ltd: Competitive Position 2015
Oriflame East Africa Ltd in Beauty and Personal Care (kenya)
Strategic Direction
Key Facts
Summary 4 Oriflame East Africa Ltd: Key Facts
Competitive Positioning
Summary 5 Oriflame East Africa Ltd: Competitive Position 2015
Suzie Beauty Ltd in Beauty and Personal Care (kenya)
Strategic Direction
Key Facts
Summary 6 Suzie Beauty Ltd: Key Facts
Company Background
Internet Strategy
Private Label
Competitive Positioning
Summary 7 Suzie Beauty Ltd: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 14 Sales of Baby and Child-specific Products by Category: Value 2010-2015
Table 15 Sales of Baby and Child-specific Products by Category: % Value Growth 2010-2015
Table 16 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2010-2015
Table 17 NBO Company Shares of Baby and Child-specific Products: % Value 2011-2015
Table 18 LBN Brand Shares of Baby and Child-specific Products: % Value 2012-2015
Table 19 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2012-2015
Table 20 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2012-2015
Table 21 Forecast Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 22 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 23 Forecast Baby and Child-specific Products Premium vs Mass: % Value 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 24 Sales of Bath and Shower by Category: Value 2010-2015
Table 25 Sales of Bath and Shower by Category: % Value Growth 2010-2015
Table 26 Sales of Bath and Shower by Premium vs Mass: % Value 2010-2015
Table 27 NBO Company Shares of Bath and Shower: % Value 2011-2015
Table 28 LBN Brand Shares of Bath and Shower: % Value 2012-2015
Table 29 LBN Brand Shares of Premium Bath and Shower: % Value 2012-2015
Table 30 Forecast Sales of Bath and Shower by Category: Value 2015-2020
Table 31 Forecast Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 32 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Colour Cosmetics by Category: Value 2010-2015
Table 34 Sales of Colour Cosmetics by Category: % Value Growth 2010-2015
Table 35 Sales of Colour Cosmetics by Premium vs Mass: % Value 2010-2015
Table 36 NBO Company Shares of Colour Cosmetics: % Value 2011-2015
Table 37 LBN Brand Shares of Colour Cosmetics: % Value 2012-2015
Table 38 LBN Brand Shares of Premium Colour Cosmetics: % Value 2012-2015
Table 39 Forecast Sales of Colour Cosmetics by Category: Value 2015-2020
Table 40 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 41 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 42 Sales of Deodorants by Category: Value 2010-2015
Table 43 Sales of Deodorants by Category: % Value Growth 2010-2015
Table 44 Sales of Deodorants by Premium vs Mass: % Value 2010-2015
Table 45 NBO Company Shares of Deodorants: % Value 2011-2015
Table 46 LBN Brand Shares of Deodorants: % Value 2012-2015
Table 47 LBN Brand Shares of Premium Deodorants: % Value 2012-2015
Table 48 Forecast Sales of Deodorants by Category: Value 2015-2020
Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2015-2020
Table 50 Forecast Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Headlines
Trends
Category Data
Table 51 Sales of Depilatories by Category: Value 2010-2015
Table 52 Sales of Depilatories by Category: % Value Growth 2010-2015
Table 53 NBO Company Shares of Depilatories: % Value 2011-2015
Table 54 LBN Brand Shares of Depilatories: % Value 2012-2015
Table 55 Forecast Sales of Depilatories by Category: Value 2015-2020
Table 56 Forecast Sales of Depilatories by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 57 Sales of Fragrances by Category: Value 2010-2015
Table 58 Sales of Fragrances by Category: % Value Growth 2010-2015
Table 59 NBO Company Shares of Fragrances: % Value 2011-2015
Table 60 LBN Brand Shares of Fragrances: % Value 2012-2015
Table 61 LBN Brand Shares of Premium Men's Fragrances: % Value 2012-2015
Table 62 LBN Brand Shares of Premium Women's Fragrances: % Value 2012-2015
Table 63 Forecast Sales of Fragrances by Category: Value 2015-2020
Table 64 Forecast Sales of Fragrances by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 65 Sales of Hair Care by Category: Value 2010-2015
Table 66 Sales of Hair Care by Category: % Value Growth 2010-2015
Table 67 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
Table 68 NBO Company Shares of Hair Care: % Value 2011-2015
Table 69 LBN Brand Shares of Hair Care: % Value 2012-2015
Table 70 NBO Company Shares of Salon Hair Care: % Value 2011-2015
Table 71 LBN Brand Shares of Salon Hair Care: % Value 2012-2015
Table 72 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
Table 73 Forecast Sales of Hair Care by Category: Value 2015-2020
Table 74 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
Table 75 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 76 Sales of Men's Grooming by Category: Value 2010-2015
Table 77 Sales of Men's Grooming by Category: % Value Growth 2010-2015
Table 78 Sales of Men's Razors and Blades by Type: % Value Breakdown 2011-2015
Table 79 Sales of Men's Skin Care by Type: % Value Breakdown 2013-2015
Table 80 NBO Company Shares of Men's Grooming: % Value 2011-2015
Table 81 LBN Brand Shares of Men's Grooming: % Value 2012-2015
Table 82 LBN Brand Shares of Men's Razors and Blades: % Value 2012-2015
Table 83 Forecast Sales of Men's Grooming by Category: Value 2015-2020
Table 84 Forecast Sales of Men's Grooming by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 85 Sales of Oral Care by Category: Value 2010-2015
Table 86 Sales of Oral Care by Category: % Value Growth 2010-2015
Table 87 Sales of Toothbrushes by Category: Value 2010-2015
Table 88 Sales of Toothbrushes by Category: % Value Growth 2010-2015
Table 89 Sales of Toothpaste by Type: % Value Breakdown 2011-2015
Table 90 NBO Company Shares of Oral Care: % Value 2011-2015
Table 91 LBN Brand Shares of Oral Care: % Value 2012-2015
Table 92 Forecast Sales of Oral Care by Category: Value 2015-2020
Table 93 Forecast Sales of Oral Care by Category: % Value Growth 2015-2020
Table 94 Forecast Sales of Toothbrushes by Category: Value 2015-2020
Table 95 Forecast Sales of Toothbrushes by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 96 Sales of Skin Care by Category: Value 2010-2015
Table 97 Sales of Skin Care by Category: % Value Growth 2010-2015
Table 98 Sales of Skin Care by Premium vs Mass: % Value 2010-2015
Table 99 NBO Company Shares of Skin Care: % Value 2011-2015
Table 100 LBN Brand Shares of Skin Care: % Value 2012-2015
Table 101 LBN Brand Shares of Premium Skin Care: % Value 2012-2015
Table 102 Forecast Sales of Skin Care by Category: Value 2015-2020
Table 103 Forecast Sales of Skin Care by Category: % Value Growth 2015-2020
Table 104 Forecast Sales of Skin Care by Premium vs Mass: % Value 2015-2020
Headlines
Trends
Category Data
Table 105 Sales of Sun Care by Category: Value 2010-2015
Table 106 Sales of Sun Care by Category: % Value Growth 2010-2015
Table 107 Sales of Sun Care by Premium vs Mass: % Value 2010-2015
Table 108 NBO Company Shares of Sun Care: % Value 2011-2015
Table 109 LBN Brand Shares of Sun Care: % Value 2012-2015
Table 110 LBN Brand Shares of Premium Sun Care: % Value 2012-2015
Table 111 Forecast Sales of Sun Care by Category: Value 2015-2020
Table 112 Forecast Sales of Sun Care by Category: % Value Growth 2015-2020
Table 113 Forecast Sales of Sun Care by Premium vs Mass: % Value 2015-2020
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