Colour Cosmetics - UK

 Published On: Jul, 2013 |  Published By: Mintel Group | Format: PDF

“Consumers are continually looking for ways to save time. Growth opportunities for colour cosmetics products lie in creating products which are quicker and easier to use to appeal to modern women.”

Some questions answered in this report include:

How will employment levels in the UK affect the colour cosmetics markets?
What are the emerging new product claims in 2013?
How can BB creams command a daily use?
How can the make-up sector offer more convenience?

INTRODUCTION
Products covered in this report
Excluded
Abbreviations
EXECUTIVE SUMMARY
The Market: growth slows in 2013
Figure 1: Best- and worst-case forecast for UK value sales of colour cosmetics, 2008-18
Market Drivers: Face of the UK population changing
Product Innovation: Nails lead NPD in 2012
Figure 2: New product launches in colour cosmetics, % share, by category, 2009-13
The Consumer: Face and eye make-up show highest usage
Figure 3: Use of make-up products, March 2013
Figure 4: Attitudes towards make-up products used, March 2013
Figure 5: Consumer attitudes towards buying make-up, March 2013
What we think
ISSUES IN THE MARKET
How will employment levels in the UK affect the colour cosmetics markets?
What are the emerging new product claims in 2013?
How can BB creams command a daily use?
How can the make-up sector offer more convenience?
TREND APPLICATION
Trend: Life Hacking
Trend: Minimize Me
2015 Trend: Old Gold
MARKET DRIVERS
Key points
Ageing population may impact product usage
Figure 6: Trends in the age structure of the UK female population, 2008-18
Cosmetics used by women to create a professional image
Figure 7: Employment and unemployment, by gender, 2008-18
Women settle down later in life
Figure 8: Forecast adult population trends, by lifestage, 2008-18
Has the social media age increased concerns over appearance?
Women lack self-confidence over appearance
Figure 9: Women’s satisfaction with various body parts, March 2013
Changing skin type of UK women will affect product needs
Figure 10: Women’s facial skin type, May 2012 and March 2013
Paraben debate continues
WHO’S INNOVATING?
Key points
Nail and lip lead category development
Figure 11: New product launches in colour cosmetics, % share by category, 2009-13
One in four cosmetics launches are own-label
Figure 12: New product launches in colour cosmetics, % share own-label vs. brands, 2009-13
Long-lasting claims in face cosmetics here to stay
Figure 13: New product launches in face colour cosmetics, by category, 2012
Figure 14: New product launches in face colour cosmetics, % by top five claims, 2009-13
Seasonal claims seen in one in three new eye products
Figure 15: New product launches in eye colour cosmetics, by category, 2012
Figure 16: New product launches in eye colour cosmetics, % by top five claims, 2009-13
Anti-ageing lip products see growth
Figure 17: New product launches in lip colour cosmetics, by category, 2012
Figure 18: New product launches in lip colour cosmetics, % by top five claims, 2009-13
MAC and No7 lead market development in 2012
Figure 19: New product launches in colour cosmetics, % by top ten ultimate companies and other, 2012
MARKET SIZE AND FORECAST
Key points
Make-up growth stalled by deal-seeking consumers
Figure 20: Value sales of colour cosmetics, 2008-18
The future
Figure 21: Best- and worst-case forecast for UK value sales of colour cosmetics, 2008-18
Forecast Methodology
SEGMENT PERFORMANCE
Key points
Annual growth sees nail polish overtake the lip segment
Figure 22: UK retail value sales of colour cosmetics, by sector, 2011-13
Foundation remains strong
Figure 23: UK retail value sales of face make-up, by sector, 2012 and 2013
Mascara innovation sees sales growth
Figure 24: UK retail value sales of eye make-up, by sector, 2012 and 2013
Lipstick boosted by ageing population
Figure 25: UK retail value sales of lip make-up, by sector, 2012 and 2013
Creativity lifts nail make-up
MARKET SHARE
Key points
Prestige share of the market shows growth
Figure 26: Retail value sales of mass-market and prestige colour cosmetics, 2011-13
Boots and L’Oréal lead market sales
Figure 27: Manufacturers’ shares of colour cosmetics retail value sales, 2012
COMPANIES AND PRODUCTS
Avon
Company background
Financial performance and strategy
Figure 28: Financial performance – Avon UK Holdings Limited, 2010 and 2011
Product range and innovation
Figure 29: Key product launches by Avon, June 2012-June 2013
Marketing and advertising
Alliance Boots
Company background
Financial performance and strategy
Figure 30: Financial performance – Alliance Boots UK, 2012 and 2013
Product range and innovation
Figure 31: Key product launches by Boots, June 2012-June 2013
Marketing and advertising
Chanel
Company background
Product range and innovation
Figure 32: Key product launches by Chanel, June 2012-June 2013
Marketing and advertising
Coty
Company background
Financial performance and strategy
Figure 33: Financial performance – Coty UK Limited, 2011 and 2012
Product range and innovation
Figure 34: Key launches by Coty UK, June 2012-June 2013
Marketing and advertising
Estée Lauder Companies
Company background
Financial performance and strategy
Figure 35: UK financial performance – Estée Lauder Cosmetics Limited, 2011 and 2012
Product range and innovation
Figure 36: Key product launches, June 2012-June 2013
Marketing and advertising
L’Oréal
Company background
Financial performance and strategy
Figure 37: UK financial performance – L’Oréal UK Limited, 2010 and 2011
Product range and innovation
Figure 38: Key launches by L’Oréal UK, June 2012-June 2013
Marketing and advertising
LVMH
Company background
Financial performance and strategy
Figure 39: Financial performance – LVMH, 2011 and 2012
Product range and innovation
Figure 40: Key launches by LVMH, June 2012-June 2013
Marketing and advertising
P&G
Company background
Financial performance and strategy
Figure 41: Financial performance – Procter & Gamble (Health and Beauty Care) Limited, 2010 and 2011
Product range and innovation
Figure 42: Key launches by Procter & Gamble UK, June 2012-June 2013
Marketing and advertising
Revlon
Company background
Financial performance and strategy
Figure 43: Financial performance – Revlon, 2011 and 2012
Product range and innovation
Figure 44: Revlon’s key launches, June 2012-June 2013
Marketing and advertising
BRAND RESEARCH
Brand map
Figure 45: Attitudes towards and usage of brands in the colour cosmetics sector, May 2013
Correspondence analysis
Brand attitudes
Figure 46: Attitudes, by colour cosmetics brand, May 2013
Brand personality
Figure 47: Colour cosmetics brand personality – Macro image, May 2013
Figure 48: Colour cosmetics brand personality – micro image, May 2013
Brand experience
Figure 49: Colour cosmetics brand usage, May 2013
Figure 50: Satisfaction with various colour cosmetics brands, May 2013
Figure 51: Consideration of colour cosmetics brands, May 2013
Figure 52: Consumer perceptions of current colour cosmetics brand performance, May 2013
Figure 53: Colour cosmetics brand recommendation – Net Promoter Score, May 2013
Brand index
Figure 54: Colour cosmetics brand index, May 2013
Figure 55: Colour cosmetics brand index vs. recommendation, May 2013
Target group analysis
Figure 56: Target groups, May 2013
Figure 57: Colour cosmetics brand usage, by target groups, May 2013
Group One – Conformists
Group Two – Simply the Best
Group Three – Shelf Stalkers
Group Four – Habitual Shoppers
Group Five – Individualists
BRAND COMMUNICATION AND PROMOTION
Key points
Advertising expenditure remains at a heightened level
Figure 58: Main monitored media advertising expenditure on colour cosmetics, 2009-12
Focus remains on TV and Press
Figure 59: Main monitored media advertising expenditure on colour cosmetics, by media type, 2009-12
Maybelline focuses on fashion
Figure 60: UK main monitored media advertising expenditure on colour cosmetics, by company, top five + others, 2012
CHANNELS TO MARKET
Key points
Pharmacies and drugstores lead retail sales
Figure 61: UK retail sales of colour cosmetics, by outlet type, 2012
Department stores a destination for prestige products
Online presents opportunity for growth
THE CONSUMER – USAGE AND FREQUENCY
Key points
Eye and face make-up segments boast the highest penetrations
Figure 62: Use of make-up products, March 2013
Foundation is the most commonly used face make-up
Figure 63: Types of face make-up used, by frequency of use, March 2013
Mascara claims the heaviest usage across all make-up segments
Figure 64: Types of eye make-up used, by frequency of use, March 2013
Ease of application drives use of mascara
The impact of age
Fashion takes eye make-up to new lengths
Women aged 65 or over are the heaviest lipstick users
Figure 65: Types of lip make-up used, by frequency of use, March 2013
Nail make-up appeals more to younger women
Figure 66: Types of nail make-up used, by frequency of use, March 2013
THE CONSUMER – SPENDING HABITS
Key points
Young women increase spend on face and eye products
Figure 67: Changes to consumer spending on make-up and cosmetics products compared to a year ago, March 2013
Under-25s spending more on make-up
Results-focused women increasing spend on face make-up
Mascara most likely to see an increase in spend
Lip products less likely to command increased spend
Innovations in nail make-up encourage higher spend by young women
THE CONSUMER – USAGE ATTITUDES
Key points
Make-up ‘hoarding’ offers an opportunity for more functional packaging
Figure 68: Attitudes towards make-up products used, March 2013
Young women keen to experiment with new products and brands
Older women more brand-loyal
Portability remains a key driving force
THE CONSUMER – ATTITUDES TOWARDS BUYING MAKE-UP
Key points
Women comfortable with investing in new make-up products
Figure 69: Consumer attitudes towards buying make-up, March 2013
Buy first, try later
Long-wear and portable make-up offers women convenience
Prestige, price and performance
Limited edition has limited appeal due to lack of long-term availability
Figure 70: Limited edition claims on colour cosmetics, 2009-13
THE CONSUMER – ATTITUDES TOWARDS MAKE-UP AND COSMETICS
Key points
Women with skin concerns look to increase confidence levels
Figure 71: Consumer attitudes towards make-up, March 2013
Application ability can restrict product usage
Socialising leads to increased product usage, especially amongst young women
THE CONSUMER – INTEREST IN PRODUCT INNOVATION
Key points
Added functionality could add more value to make-up
Figure 72: Consumer interest in and willingness to pay more for new product innovation, March 2013
Sun protection is a purchasing factor
Easy to apply, even easier to remove
‘Yummy mummies’ prize convenience in make-up
APPENDIX – MARKET DRIVERS
Figure 73: Repertoire of frequency of use of make-up and cosmetic products in the last 12 months (any users), March 2013
Figure 74: Repertoire of frequency of use of make-up and cosmetic products in the last 12 months (Any users), by demographics, March 2013
APPENDIX – WHO’S INNOVATING?
Figure 75: Index of nail colour cosmetics new product launches in the UK, 2008-13
Figure 76: New product launches in colour cosmetics, % share by sub-category, 2009-13
Figure 77: New product launches in colour cosmetics, % by top ten ultimate companies and other, 2012
APPENDIX – MARKET SHARE
Figure 78: Mass-market cosmetics retail values and unit sales, 2011 and 2012
APPENDIX – BRAND RESEARCH
Figure 79: Brand usage, May 2013
Figure 80: Brand commitment, May 2013
Figure 81: Brand momentum, May 2013
Figure 82: Brand diversity, May 2013
Figure 83: Brand satisfaction, May 2013
Figure 84: Brand recommendation, May 2013
Figure 85: Brand attitude, May 2013
Figure 86: Brand image – Macro image, May 2013
Figure 87: Brand image – micro image, May 2013
Figure 88: Profile of target groups, by demographics, May 2013
Figure 89: Psychographic segmentation, by target groups, May 2013
Figure 90: Brand usage, by target groups, May 2013
Brand index
Figure 91: Brand index, May 2013
APPENDIX – THE CONSUMER – USAGE AND FREQUENCY
Figure 92: Frequency of use of make-up and cosmetic products in the last 12 months, March 2013
Figure 93: Frequency of use of face make-up in the last 12 months, by demographics, March 2013
Figure 94: Frequency of use of primer in the last 12 months, by demographics, March 2013
Figure 95: Frequency of use of BB cream in the last 12 months, by demographics, March 2013
Figure 96: Frequency of use of foundation in the last 12 months, by demographics, March 2013
Figure 97: Frequency of use of concealer in the last 12 months, by demographics, March 2013
Figure 98: Frequency of use of blusher in the last 12 months, by demographics, March 2013
Figure 99: Frequency of use of bronzer in the last 12 months, by demographics, March 2013
Figure 100: Frequency of use of face powder in the last 12 months, by demographics, March 2013
Figure 101: Frequency of use of eye make-up in the last 12 months, by demographics, March 2013
Figure 102: Frequency of use of mascara in the last 12 months, by demographics, March 2013
Figure 103: Frequency of use of eyeliner in the last 12 months, by demographics, March 2013
Figure 104: Frequency of use of eye shadow in the last 12 months, by demographics, March 2013
Figure 105: Frequency of use of eyebrow definer in the last 12 months, by demographics, March 2013
Figure 106: Frequency of use of false eyelashes in the last 12 months, by demographics, March 2013
Figure 107: Frequency of use of lip make-up in the last 12 months, by demographics, March 2013
Figure 108: Frequency of use of lipstick in the last 12 months, by demographics, March 2013
Figure 109: Frequency of use of lip gloss in the last 12 months, by demographics, March 2013
Figure 110: Frequency of use of lip liner in the last 12 months, by demographics, March 2013
Figure 111: Frequency of use of nail make-up in the last 12 months, by demographics, March 2013
Figure 112: Frequency of use of nail polish in the last 12 months, by demographics, March 2013
Figure 113: Frequency of use of false nails in the last 12 months, by demographics, March 2013
Figure 114: Position claims of new foundation and BB creams, 2012
APPENDIX – THE CONSUMER – USAGE ATTITUDES
Figure 115: Most popular attitudes towards make-up products used, by demographics, March 2013
Figure 116: Next most popular attitudes towards make-up products used, by demographics, March 2013
Figure 117: Other attitudes towards make-up products used, by demographics, March 2013
Figure 118: Frequency of use of make-up and cosmetic products in the last 12 months (any users), by most popular attitudes towards make-up products used, March 2013
Figure 119: Frequency of use of make-up and cosmetic products in the last 12 months (any users), by next most popular attitudes towards make-up products used, March 2013
Figure 120: Consumer attitudes towards make-up, by most popular attitudes towards make-up products used, March 2013
Figure 121: Consumer attitudes towards make-up, by next most popular attitudes towards make-up products used, March 2013
APPENDIX – THE CONSUMER – SPENDING HABITS
Figure 122: Changes to consumer spending on make-up and cosmetic products compared to a year ago (spending more), by demographics, March 2013
Figure 123: Most popular changes to consumer spending on make-up and cosmetic products compared to a year ago (spending the same), by demographics, March 2013
Figure 124: Next most popular changes to consumer spending on make-up and cosmetic products compared to a year ago (spending the same), by demographics, March 2013
Figure 125: Other changes to consumer spending on make-up and cosmetic products compared to a year ago (spending the same), by demographics, March 2013
Figure 126: Popular changes to consumer spending on make-up and cosmetic products compared to a year ago (spending the same), by demographics, March 2013
Figure 127: Least popular changes to consumer spending on make-up and cosmetic products compared to a year ago (spending the same), by demographics, March 2013
Figure 128: Changes to consumer spending on make-up and cosmetic products compared to a year ago (spending less), by demographics, March 2013
APPENDIX – THE CONSUMER – ATTITUDES TOWARDS BUYING MAKE-UP
Figure 129: Most popular consumer attitudes towards buying make-up, by demographics, March 2013
Figure 130: Next most popular consumer attitudes towards buying make-up, by demographics, March 2013
Figure 131: Other consumer attitudes towards buying make-up, by demographics, March 2013
APPENDIX – THE CONSUMER – INTEREST IN PRODUCT INNOVATION
Figure 132: Most popular consumer interest in and willingness to pay more for new product innovation (interested and would pay more for), by demographics, March 2013
Figure 133: Next most popular consumer interest in and willingness to pay more for new product innovation (interested and would pay more for), by demographics, March 2013
Figure 134: Most popular consumer interest in and willingness to pay more for new product innovation (interested but wouldn’t pay more for), by demographics, March 2013
Figure 135: Next most popular consumer interest in and willingness to pay more for new product innovation (interested but wouldn’t pay more for), by demographics, March 2013
Figure 136: Most popular consumer interest in and willingness to pay more for new product innovation (not interested in buying), by demographics, March 2013
Figure 137: Next most popular consumer interest in and willingness to pay more for new product innovation (not interested in buying), by demographics, March 2013
APPENDIX – THE CONSUMER – ATTITUDES TOWARDS MAKE-UP AND COSMETICS
Figure 138: Most popular consumer attitudes towards make-up, by demographics, March 2013
Figure 139: Next most popular consumer attitudes towards make-up, by demographics, March 2013
Figure 140: Other consumer attitudes towards make-up, by demographics, March 2013
Figure 141: Frequency of use of make-up and cosmetic products in the last 12 months (any users), by most popular consumer attitudes towards make-up, March 2013
Figure 142: Frequency of use of make-up and cosmetic products in the last 12 months (any users), by next most popular consumer attitudes towards make-up, March 2013
Figure 143: Attitudes towards make-up products used, by most popular consumer attitudes towards make-up, March 2013
Figure 144: Attitudes towards make-up products used, by next most popular consumer attitudes towards make-up, March 2013

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